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Asia/Pacific (Excluding Japan) Home Storage Survey, 2007

  • Publication Date:February 2008
  • Publisher:IDC
  • Product Type: Report
  • Pages:59

Asia/Pacific (Excluding Japan) Home Storage Survey, 2007

This IDC study presents IDC's Project Skypad, 2007 findings related to key urban Internet trends in nine markets across Asia/Pacific (excluding Japan) or APEJ after interviewing over 4,100 Internet users. Project Skypad aims to investigate the ownership of key IT and consumer electronics (CE) devices, broadband penetration, use of wireless technologies, access to Internet videos, awareness, ownership, and usage of home networking, home automation, and media-centric networks, as well as consumer storage trends.

"The amount of digital content that consumers in APEJ handle at home has been expanding in recent years driven by a variety of factors, including rising broadband subscriptions, rising adoption of IT and CE devices, as well as ownership of home networking equipment and personal storage devices. Survey results show that although currently majority of respondents do not own yet a large multimedia library, nearly 80% of them clearly stated that they expect moderate to strong expansion of their digital content within the next 12 months,"says Claudio Checchia, research manager, Consumer Markets Research, IDC Asia/Pacific."As the amount of digital content in consumers' hard disk drives (HDDs) keeps increasing, the survey shows that consumers proactively protect their digital files often using multiple backup methods."

  • IDC Opinion
  • In This Study
    • Introduction
    • Methodology
      • Geography
      • Table: Asia/Pacific (Excluding Japan) Sample Achievement
      • Survey Instrument
      • Interviewing/Administering the Instrument
      • Universe Population
      • Sample Frame and Respondent Criteria
      • Profile of Sample
      • Figure: Asia/Pacific (Excluding Japan) Sample Age Distribution
      • Figure: Asia/Pacific (Excluding Japan) Sample Educational Attainment
      • Figure: Asia/Pacific (Excluding Japan) Sample Personal Incomes by Geography
      • Figure: Asia/Pacific (Excluding Japan) Sample Household Incomes by Geography
      • Figure: Asia/Pacific (Excluding Japan) Sample Respondents by Gender
    • Executive Summary
  • Situation Overview
    • Asia/Pacific (Excluding Japan) Home Storage Trends
      • Survey Findings
      • Ownership of Key IT and Consumer Electronics Devices
      • Table: Asia/Pacific (Excluding Japan) Consumer Subscriptions to Internet Access Type by Geography (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Ownership of Key IT and Consumer Electronics Devices by Geography (Percentage of Respondents)
      • Number of Internet Users per Household
      • Table: Asia/Pacific (Excluding Japan) Number of Household Members Who Access the Internet at Least Once a Month by Geography (Percentage of Respondents)
      • Length of Broadband Subscribership
      • Table: Asia/Pacific (Excluding Japan) Length of Broadband Access Subscribership by Geography, 2007
      • Number of PCs Connected to the Home Network
      • Figure: Asia/Pacific (Excluding Japan) Number of Laptop and Desktop PCs Connected to the Home Network
      • Ownership of PC Networks, Multimedia Networks, and Home Automation Solutions
        • PC Networks
        • Home Automation Solutions
        • Media-Centric Networks
        • Table: Asia/Pacific (Excluding Japan) Ownership of PC, Multimedia Networks, and Home Automation Solutions by Geography (Percentage of Respondents)
      • Amount of Digital Content Stored at Home
      • Table: Asia/Pacific (Excluding Japan) Amount of Digital Content Stored at Home by Geography (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Amount of Digital Content Stored at Home by Gender and Internet Access Type (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Amount of Digital Content Stored at Home by Monthly Household Income, 2007 (Percentage of Respondents)
      • Preferred Methods for Backing Up Data
      • Table: Asia/Pacific (Excluding Japan) Preferred Methods of Backing Up Data by Geography, 2007 (Percentage of Responses)
      • Table: Asia/Pacific (Excluding Japan) Preferred Methods of Backing Up Data by Gender and Internet Access Type, 2007 (Percentage of Responses)
      • Table: Asia/Pacific (Excluding Japan) Preferred Methods of Backing Up Data by Age, 2007 (Percentage of Responses)
      • Table: Asia/Pacific (Excluding Japan) Preferred Methods of Backing Up Data by Ownership of Home Network, 2007 (Percentage of Responses)
      • Consumers' Storage Priorities Toward Different Types of Digital Content
      • Table: Asia/Pacific (Excluding Japan) Types of Content Stored by Backup Methods, 2007 (Percentage of Responses)
      • Table: Asia/Pacific (Excluding Japan) Types of Content Stored Using CD or DVD as Backup Method, 2007 (Percentage of Responses)
      • Figure: Asia/Pacific (Excluding Japan) Types of Content Stored Using CD or DVD as Backup Method
      • Table: Asia/Pacific (Excluding Japan) Types of Content Stored Using an External HDD as Backup Method, 2007 (Percentage of Responses)
      • Figure: Asia/Pacific (Excluding Japan) Types of Content Stored Using an External HDD as Backup Method
      • Usage of External HDDs
      • Table: Asia/Pacific (Excluding Japan) Primary Usage for External Drive Users by Geography (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Primary Usage for External Drive Users by Internet Access Type and Monthly Household Income (Percentage of Respondents)
      • Expectations for Multimedia Storage Requirement Over Next Year
      • Table: Asia/Pacific (Excluding Japan) Expectations in Terms of Multimedia Storage Needs Over Next 12 Months by Geography (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Expectations in Terms of Multimedia Storage Needs Over Next 12 Months by Gender and Age (Percentage of Respondents)
      • Table: Asia/Pacific (Excluding Japan) Expectations in Terms of Multimedia Storage Needs Over Next 12 Months by Internet Access Type and Ownership of Home Network (Percentage of Respondents)
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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