Canadian Storage Systems 2009-2013 Forecast

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	IDC07624

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Summary

This IDC study provides a forecast for spending in the Canadian storage systems market through 2013. Reviewing the underlying technological and market forces that shape this environment, IDC provides guidance to storage system vendors to assist in targeting growth areas of the market, and abating the effects of the current global economic situation. Total storage systems spend was down to C$932 million in Canada in 2008.

"Vendors always need to approach growth opportunities from a variety of angles, but the current economic situation will require them to build compelling cases for ROI to encourage any sort of storage systems spend. With spending expected to fall by 10% in 2009 and a further 4% in 2010, vendors need to help customers remove both costs and complexity from their storage system needs." - Dave Pearson, senior research analyst, Storage.

Content

IDC Opinion
In This Study
- Methodology
- Executive Summary
Situation Overview
- Assess Current Situation
  - What We Said in 2008
  - What Happened in 2008
- Forces Shaping Market Development
  - Threat of New Entrants
  - Threat of Substitutes
    - Ethernet-Based Storage Grows Against the Fibre Channel Backdrop
    - Cloud Storage is a Hot Topic, But Where Is the Revenue?
    - Direct-Attached Storage Showed Unexpected New Life in Late 2008
    - Virtual Tape a Bright Spot, But Has Not Yet Ousted Tape
  - Bargaining Power of Suppliers
  - Competitive Rivalry
Future Outlook
- Forecast and Assumptions
- Market Context
- Key Forecast Takeaways
  - SMB Segment Provides Fewer Opportunities in Storage, Relative to Rest of the Market
  - The New "TCO" (Taking Costs Out) Provides Opportunities for DAS, iSCSI
  - Green IT Will Pale in Light of Budget Cuts
Essential Guidance
- Advice for Vendors
  - Segments to Attack
  - Value Proposition
  - Marketing Messages
Learn More
- Related Research
- Market Group Overview
  - Taxonomy Definitions
    - Storage Mechanisms
    - Storage Systems
    - Storage Network Infrastructure
  - Canadian Storage Market Coverage
- Methodology
- Synopsis
List of Tables
- Table: Canadian Storage Systems Revenue by Segment, 2008-2013 (C$M)
- Table: Key Macroeconomic Assumptions for the Canadian IT Market, 2009-2013
- Table: Canadian Storage Systems Spending, 2005-2013 (C$M)
List of Figures
- Figure: Canadian Storage Systems Spending, 2005-2013: Comparison of December 2008 and May 2009 Forecasts
- Figure: IDC Canada's Storage Taxonomy