China, India, and Thailand SMB Attitudes and Opportunities Regarding Software as a Service

Cluster Analysis Comparison with U.S. SMBs

Publication Date	May 2009
Publisher	IDC
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	IDC07618

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Summary

This IDC study presents the results of IDC's cluster analysis of China, India, and Thailand, focusing on the attitudes toward adoption and use of software as a service by SMB 2.0s, the most compelling sales target for technology providers targeting the 23.4 million Asia/Pacific SMBs.

"Chinese SMBs hold the greatest potential for both long- and short-term software-as-a-service sales growth among the three countries examined in this study, but India and Thailand should not be ignored as potential SMB markets," said Raymond Boggs, VP, SMB Research, at IDC. "Educating SMB owners and managers on the benefits of software as a service over the traditional on-premises model will be the key to sales success, along with the ability to provide the right solution at the right price with minimal delay."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- SMB Cluster Analysis Background
- Overview of Software as a Service
- Current/Planned Use of Software as a Service by SMB 2.0 Firms in China, India, Thailand, and the United States
Future Outlook
Essential Guidance
Learn more
- Related Research
- Synopsis
List of Tables
- Table: SMBs, SMB 2.0s, and SMB 2.0s Using Software as a Service in China, India, and Thailand
List of Figures
- Figure: SMB Clusters by Country
- Figure: Software-as-a-Service Use in SMB 2.0 Firms by Country
- Figure: China Software-as-a-Service Use by SMB Cluster
- Figure: India Software-as-a-Service Use by SMB Cluster
- Figure: Thailand Software-as-a-Service Use by SMB Cluster