China Internet Economy 2008-2012 Forecast and Analysis

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	50
ISBN Number	not applicable
Product Code	IDC07221

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Summary

This IDC study examines the dynamics of China's Internet economy and focuses on basic elements of the Internet economy, like devices using the Internet, online user population, and main business models like Internet advertising, business-to-consumer (B2C) ecommerce, and business-to-business (B2B) ecommerce. It looks at market drivers, dynamics, and strategies and the competitive landscape. It also includes competitive dynamics of the top vendors as well as a 2008-2012 market forecast.

"China's Internet economy has evolved and updated rapidly. Although online advertising is expected to maintain rapid growth in the coming years, it will be hard for players relying on advertising models to maintain robust growth in a monopoly market. The boom of ecommerce has also shown tremendous potential, and B2B market will present big opportunities in China," says Jacky Huang, senior market analyst, Cross-Products Team, IDC China.

Content

IDC Opinion
In This Study
- Methodology
  - Primary Research
  - Secondary Research
- Executive Summary
Situation Overview
- Market Dynamics
  - Macroeconomic Overview
  - Regulation
  - Figure: Media Supervision Relationships
  - Digital Marketplace Ecosystem Model
  - Figure: Digital Marketplace Ecosystem
- China Internet Access Services
  - Devices Using the Internet
  - Figure: China PC and Mobile Internet Connectivity, 2007
  - Internet Access Subscribers
  - Figure: China Narrowband and Broadband Internet Access Services Subscribers, 2008
  - Internet Users and Buyers
  - Figure: China Internet Users, 2007
- Internet Usage
  - Introduction
  - Content and Search
    - Introduction
    - Figure: China Internet Usage by Category, 2008
  - Search
  - Figure: China Most Used Search Engine in the Last 12 Months, 2008
  - Communications and Communities
  - Mail
  - Figure: China Ownership of Mailboxes, 2008
  - Instant Messaging
  - Figure: China Most Frequently Used Instant Messaging Tool, 2008
  - Commerce
  - Figure: China Key Reasons to Start Online Shopping, 2008
- Internet Advertising
  - Introduction
  - Figure: China Top 10 Online Advertising Industries by Revenue, 2007
  - Display Advertising
    - Introduction Measures
    - Market Development
    - Figure: China Display Advertising Revenue, 2007-2012
    - Advertiser Sentiment
  - Paid Searches
    - Introduction
    - Market Development
    - Figure: China Paid Search Revenue, 2007-2012
    - Advertiser Sentiment
- Online Consumer Market: Business to Consumer
  - Introduction
  - Online Shopping
  - Figure: China Business-to-Consumer Online Shopping, 2007
    - Competitive Landscape
  - Online Travel
  - Figure: China Online Travel, 2007
    - Competitive Landscape
- Online Business Market: Business to Business
- Figure: China Business-to-Business Revenue by Vendor, 2007
- Web 2.0
  - Video Sharing/Podcasts
  - Classified Information
  - Social Networks: Business Community
  - Social Networks: Campus Community
  - Digital Magazines
  - Blogs
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the China Internet Economy, 2008-2012
- Market Context
  - China Internet Access
  - Figure: China Internet-Accessible Devices, 2007-2012
  - Figure: China Internet Access Service Subscribers, 2007-2012
  - Figure: China Internet User Population, 2007-2012
  - Figure: China Internet Buyer Population, 2007-2012
  - China Internet Advertising
  - Figure: China Online Advertising Revenue, 2007-2012
  - China eCommerce
  - Figure: China eCommerce Spending, 2007-2012
  - Figure: China Business-to-Business eCommerce Spending, 2007-2012
  - Figure: China Business-to-Consumer eCommerce Spending, 2007-2012
Essential Guidance
- Advice for New Media Companies
- Advice for eCommerce Companies
- Advice for IT Vendors
Learn More
- Related Research
- Definitions
- Synopsis