China Internet Usage: An End-User Study, 2008

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	59
ISBN Number	not applicable
Product Code	IDC07222

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Summary

This IDC study presents a view of the overall urban Internet population in China in terms of demographic profile, Internet usage, and Internet tendencies. This study examines Internet user access, technology, bandwidth, devices and locations, online content, online search, online entertainment, online communications, online commerce, and online payment, among others.

"The Internet access market in China continues to grow rapidly. People now could get large amounts and various types of products and services through the Internet. However, anyone who wants to conduct Internet-related businesses, seek business opportunities from the Internet, or enlarge the existing businesses and beat others should have a full and deep insight into the Internet access market and Internet users in China", says Jacky Huang, senior analyst, Vertical Industry Research and Consulting, IDC China.

Content

IDC Opinion
In This Study
- Introduction
- Methodology
  - Geography
  - Table: Sample by City
  - Survey Instrument
  - Interviewing/Administering the Instrument
  - City Population
  - Respondent Criteria
  - Survey Demographics
  - Figure: China Internet Users by Age, 2008
  - Figure: China Internet Users by Education, 2008
  - Figure: China Internet Users by Occupation, 2008
  - Figure: China Internet Users by Personal Income, 2008
- Executive Summary
Situation Overview
- Access and Bandwidth, Access Devices, and Access Locations
- Figure: Internet-Access Location in the Past 12 Months
- Figure: Internet-Access Location by City Tier, 2008
- Figure: Frequency of Internet Access in the Past 12 Months
- Figure: Number of Hours Spent on the Internet per Day, 2008
- Figure: Type of Internet Connection, 2008
- Figure: Main Problems Affecting Internet Surfing, 2008
- Content and Search
  - Content
  - Figure: Popular-Content Usage, 2008
  - Figure: Popular-Content Usage by Age, 2008
  - Figure: Popular-Content Usage by Educational Attainment, 2008
  - Search
  - Figure: Search-Engines Usage, 2008
  - Figure: Most Widely Used Search Engine in the Past 12 Months
  - Figure: Most Used Search Engine in the Past 12 Months by Income
  - Figure: Frequency of Using Search Engines, 2008
  - Figure: Content Search by Type, 2008
  - Figure: Content Search by Search-Engine Type, 2008
  - Videos
  - Figure: Online-Video Views and Downloads, 2008
  - Figure: Method of Accessing Online Videos, 2008
  - Figure: Most Widely Used Software or Most Visited Web Site for Viewing or Downloading Videos, 2008
  - Figure: Frequency of Viewing Online Videos, 2008
- Communications and Online Communities
  - Email
  - Figure: Preferred Email Account, 2008
  - Figure: Free Email Service Versus Paid Email Service, 2008
  - Figure: Most Preferred Mailbox Function, 2008
  - Instant Messaging
  - Figure: Instant Messaging Usage, 2008
  - Figure: Primary Instant Messaging Application Used, 2008
  - Figure: Secondary Instant Messaging Application Used, 2008
  - Figure: Frequency of Using Instant Messaging, 2008
  - Figure: Number of Hours Spent on Instant Messaging per Day, 2008
  - Figure: Instant Messaging Buddies, 2008
  - Figure: Purpose of Instant Messaging, 2008
  - Figure: Usage of Voice and Video Functionalities in Instant Messaging, 2008
  - Figure: Satisfaction Level with Voice and Video Functionalities, 2008
  - Online Communities
  - Figure: Online Community/Blog Usage, 2008
  - Figure: Online Community/Blog Activities, 2008
  - Figure: Major Purpose of Logging on to Blogs, 2008
  - Figure: Major Purpose of Logging on to Online Communities, 2008
  - Figure: Social Networking Site Usage, 2008
  - Figure: Blog Usage, 2008
  - Figure: Frequency of Blog Updates, 2008
- Commerce
- Figure: Online-Shopping Usage, 2008
- Figure: Top Products or Services Purchased Online, 2008
- Figure: Most Popular Online-Shopping Web Sites, 2008
- Figure: Factor That Influences Users to Go Shopping Online, 2008
- Figure: Reason for Shopping Online, 2008
- Figure: Influence of Information Surveys, Product Information, and Print Advertisements on Online and Offline Purchases, 2008
- Figure: Communication Usage in Online Shopping, 2008
- Figure: Impact of Recommendations and Remarks on Online Shopping, 2008
- Figure: Average Spending on Online Shopping, 2008
- Figure: Frequency of Online Shopping, 2008
- Figure: Modes of Online Payment, 2008
- Figure: Expected Online-Shopping Usage in the Coming 12 Months
  - Online Banking
  - Figure: Online-Banking Usage, 2008
  - Figure: Reason for Using Online Payment, 2008
  - Figure: Reason for Not Using Online Banking, 2008
  - Software Purchase
  - Figure: Software Purchase, 2008
  - Figure: Software Purchase by Type, 2008
Future Outlook
Essential Guidance
Learn More
- Related Research
- Definitions
  - General
  - PC
  - Web and eCommerce
  - High-Speed Internet
  - Online Gaming
  - eBanking
  - Education
  - Occupation
- Synopsis