Future of Online

Publication Date	May 2006
Publisher	Datamonitor
Product Type	Report
Pages	49
ISBN Number	not applicable
Product Code	DAT00428

Price

£2,370.00
approximately: $3,520 | €2,789

PDF

PRINT £2,420 ($3,594 | €2,848)

Order above formats by FAX

Summary

Introduction

Examination of online channels in Consumer, Healthcare, Technology and Financial Services markets.

Scope

The insurance industry offers insight into the use of the Internet as a sales execution channel
Companies targeting consumers can engage consumers in a relationship with your product online
Consumer expectations pose challenges for online customer service
Facilitating relationships online is one way to foster longer-term customer relationships

Highlights

Over the years, organizations worldwide have spent significant portions of their budgets to build their online presence. Yet the quality and effectiveness of these initiatives varies widely across industries.

In today's environment in which organizations continually compete for a larger share of wallet building and sustaining a compelling online presence should be considered an iterative process, one through which organizations not only facilitate online transactions but also foster long-term customer loyalty.

Recognizing that online channels continue to evolve in their spheres of influence, this Datamonitor report illustrates how online channels are developing within a handful of key industries. Datamonitor believes that lessons learned from these examples can be applied across a variety of industry sectors.

Reasons to Purchase

Gain insight into how online channels are developing across several industries.
Envisage how your company can apply lessons learned from other industries to maximize the effectiveness of your online presence.
Understand the critical success factors to establishing and sustaining a compelling online brand presence.

Content

Catalyst
Summary
Methodology
Overview Analysis
- Increased access to and use of the Internet is driving the use of online channels
- Understand the impact of online channels on your organization
- Success will depend upon a number of factors
Ecommerce Lessons From The Insurance Industry: What Is The Future Of Online As A Sales Execution Channel?
- Online sales of retail insurance products in the UK surged in 2005
- Increased Internet access and usage will drive the e-sales channel
- Successful e-tailers pay close attention to the most popular search terms
- Pay-per-click and pay-per-call strategies are key to driving Internet traffic
- Aggregators offer consumers speed and convenience
- Online sales are forecast to grow rapidly over the next five years
- Actions
Promoting Real World Brands Online: How To Engage Consumers In A Relationship With Your Product
- The Internet creates new opportunities and challenges in communicating with consumers
- Online communities shape consumers' attitudes and purchasing behavior
- Viral marketing efforts allow brands to reach consumers
- Blogging and mobile communications are useful, but can be exaggerated
- Actions
The Future Of Online Customer Service: Creating Value And Loyalty Through Online Channels
- Providing customer service online presents its own set of challenges
- Online customer service solutions present business opportunities irrespective of size
- Ultimately, online customer service needs to help build customer satisfaction and loyalty
- Actions
Building Customer Relationships Online: Viewing Your Online Presence As A Way To Facilitate Relationships
- The healthcare industry demands innovative uses of online channels
- Accessing health information online is becoming increasingly mainstream
- The Internet is evolving into an interactive tool for managing healthcare
- Actions
Appendix
- Further reading
- Ask the analyst