IDC Market Intelligence 2.0 Framework

Building the New Tech MI Organization, The

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	IDC04031

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Summary

This IDC Insight presents a new framework IDC has designed for MI professionals to usher in the future: the IDC Market Intelligence 2.0 framework. This framework serves as a process flow for optimization, a guideline for information value chain management, a Web 2.0 technology adoption guideline, and a priority road map for the tech MI professional over the next 12?24 months.

Content

IDC Opinion
In This Insight
Situation Overview
- Why Does MI Need a New Road Map?
- The IDC MI 2.0 Framework
- Figure: MI 1.0: Functional Role Today
- Figure: MI 2.0: Tomorrow ? The Enterprise Intelligence Artery
- Figure: Path to MI 2.0: Manage the Information Value Chain
  - Stage 1 ? Content Management
  - Figure: MI 2.0: The Optimized Information Management State
  - Stage 2 ? Implementation of a Robust Search Capability
  - Stage 3 ? Crossing Web 2.0 and the Market Intelligence Information Dissemination Process
  - Figure: MI 2.0: Final Stage Web 2.0 Technologies ? Strategic MI
Future Outlook
- Web 2.0 Glossary of Terms and Insights to Applications for Enabling Market Intelligence 2.0
  - Definition of Web 2.0
  - Collaboration Portals
  - IP Video
  - Real Simple Syndication ? RSS Feed Burners
  - Widgets