IP-Enabled Consumer Electronics

Internet Video & Digital Media to the TV

Publication Date	January 2008
Publisher	MultiMedia Intelligence
Product Type	Report
Pages	45
ISBN Number	not applicable
Product Code	MMI00006

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Summary

Internet video is hitting its stride. However it is still almost entirely PC-centric. The next dramatic shift in internet video will debut as TVs and set top boxes connect to access digital media directly. IP connectivity in the living room will also enable connectivity to consumer-originated digital content including digital still cameras, camcorders and surveillance cameras.

IP connectivity is being adopted across a variety of consumer electronic devices. Game consoles already represent a consumer installed base of 55 million internet-enabled devices. Similar internet connectivity is emerging across IPTV, cable, and satellite set top boxes, as well as a new class of internet-enabled TVs and digital media adapters. Finally, advanced HD and Blu-ray DVD players will grow to be among the largest segments of internet-connected devices.

By 2012, MultiMedia Intelligence projects over 217 million internet-enabled consumer electronics will be shipping annually. However, connectivity in consumer devices will dramatically exceed actual utilization. The utopia of internet and consumer generated digital content flowing seamlessly through the home and among devices is still years away, as several barriers to market remain.

"Internet Protocol (IP)-Enabled Consumer Electronics: Internet Video & Digital Media to the TV" analyzes the service providers, equipment vendors, content service offerings and technology in the multimedia-networked home. The report also looks at in-home connectivity including analysis and forecasts of Ethernet, powerline, coax, and Wi-Fi integrated into consumer electronics. Other forecasts include worldwide subscribers for broadband, VoIP, cable TV, satellite TV, and IPTV, the associated set top boxes, adoption of network-interfaces by device type, as well as the middleware and interface semiconductors. Device segments include TVs, DVD players, DMAs, video game consoles, media servers, DVRs and set top boxes.

The market opportunity for multimedia home networks is huge and we are currently no where close to the top of the adoption curve. All the latest generation game consoles have already adopted IP interfaces. More than just an idle interface, these interfaces are leveraging the Internet for online gaming, as well as sales of digital music. Activision announced in September 2007, that is has sold 650,000 downloads, at $6.25 a pack, associated with their Guitar Hero game.

TV manufacturers are adopting the Internet connection, as well. Cable, telco, and satellite set top boxes will be Internet-enabled, as well and other multimedia devices. Content will not only be shared among multiple devices, but most of these devices will be able to access content directly on the Internet. Yet, while manufacturers and operators across the spectrum are gradually adding IP connections, outside of game consoles the market for IP-enabled consumer electronics has not reached a true inflection point for hyper growth.

The early market has been a grand experiment in Digital Media Adapters (DMAs) trying to bridge the home network into the living room. Even with Apple entering the market with their Apple TV, DMAs have failed to ignite dramatic consumer demand. The ecosystem for ubiquitous Internet-enabled CE devices simply isn't complete, due to:

Consumer Education lacking
Inadequate ease-of-use
Content offerings & business models are still developing
Consumer usage models are not developed
Simply integrating the DMA function intCE devices is not enough to
dramatically accelerate growth. The complete ecosystem is developing steadily.
Availability of online digital music content is in place.
Availability of online videcontent is increasing and extending tinclude both copyrighted content and user-generated content.
Business models are slowly expanding tinclude electronic sell through (EST), rental, subscription and advertising models.
Experimentation and early deployments are contributing tbetter ease of use, and better understanding of usage models.
Competition from IPTV operators is driving innovation across all pay TV operators

As a result, growth of IP-enabled consumer electronics will continue progressively across all product categories. We haven't seen see an overnight explosion, but rather a succession of better and better products, and a growing installed base. Overall, the market will grow from about 64 million IP-enabled CE devices in 2007, tover 215 million units in 2012.

Content

Executive Summary
- Introduction & Methodology
- Networked Consumer Electronics
- Industry Players and Dynamics
- Broadband Service Providers
- Digital Content Providers
- Mobile Handsets and Operators
- VoIP Subscribers
- Cable Providers
- IPTV Providers
- Satellite Providers
- Networked Consumer Electronics - Hardware
- Network Architecture
- PC/Server Centric
- Gateway Centric
- Integrated Web Server Centric
- Home Gateways
- Consumer Electronics
- Internet Enabled TVs
- Cable STB
- Satellite STB
- IPTV STB
- Video Game Consoles
- DVD Players and Recorders
- Embedded, Stand-alone, and Whole Home DVR
- Home Audio
- Digital Media Adapeters (DMAs)
- Media/Living Room PC
- Networked Consumer Electronics - Software
- Middleware
- DLNA- Digital Living Network Alliance
- UPnP
- In-Home Connectivity
- Ethernet
- Wireless Networking
- Coax
- Powerline
- Alternative local connectivity
- Home Networking Interface Semiconductors
- Home Networking Services, Content, & Features
- Digital Content Services
- Music & Movie Downloads
- Subscription & VoD
- Home Security/Surveillance Services
- Home Networking Service & Content Providers
- Cable, Satellite and IP TV Operators/Service Providers
- Strengths
- Weaknesses
- Opportunities
- Threats
- Broadband Portals
- Strengths
- Weaknesses
- Opportunities
- Threats
- Consumer Electronics Manufacturers
- Strengths
- Weaknesses
- Opportunities
- Threats
- Retailers
- Strengths
- Weaknesses
- Opportunities
- Threats
- Media Home Networks
List of Tables
- Table 1. Worldwide Shipments of Internet-enabled Consumer Electronics by Device Type (K Units)
- Table 2. Media Home Networks
- Table 3. Worldwide Broadband Subscribers Forecast (In Thousands)
- Table 4. Worldwide Cellular Subscribers
- Table 5. Residential VoIP Subscribers
- Table 6. Worldwide Cable Subscribers
- Table 7. IP TV Worldwide Subscribers
- Table 8. Worldwide Satellite Television Subscribers
- Table 9. Worldwide Shipments of Internet-enabled Consumer Electronics by Device Type (K Units)
- Table 10. Internet-enabled Devices Penetration by Type Compared to total units (K Units)
- Table 11. IP-enabled TV Shipments by Interface type
- Table 12. IP-enabled Cable Set Top Box Shipments by Interface Type (K Units)
- Table 13. IP-enabled Satellite Set Top Box Shipments by Interface Type (K Units)
- Table 14. IP-Enabled IPTV Set Top Box Shipments (K Units)
- Table 15. IP-enabled Video Game Console Shipments by Interface Type (K Units)
- Table 16. Internet-enabled DVD Player & Recorder Shipments by Interface Type (K Units)
- Table 17. IP-Enabled Stand-Alone DVR Shipment Forecast (K Units)
- Table 18. IP-Enabled Audio Equipment Shipments by Interface Technology (K Units)
- Table 19. Digital Media Adapter Shipments by Interface Type (K Units)
- Table 20. Consumer Electronic PCs and Media Servers by Interface Type
- Table 21. Media Home Network Middleware Prices, Units, Total Value & 3rd Party Revenue Forecast (K Units, $M)
- Table 22. Total IP-Enabled CE Ports by Interface Type (Cat-5, 802.11x, Powerline, Coax) (K Units)
- Table 23. Total Cat-5 Ethernet in Consumer Electronics Devices (K Unit Shipments)
- Table 24. Total 802.11 Wireless in Consumer Electronics (K Unit Shipments)
- Table 25. Total Coax in Consumer Electronics (K Unit Shipments)
- Table 26. Total Powerline in Consumer Electronics (K Unit Shipments)
- Table 27. Average Semiconductor Bill-of-Materials Pricing for IP Interface by Type
- Table 28. IP-Enabled Consumer Electronics Interface Semiconductor Revenue ($M)
- Table 28. Insalled Base of Media Home Networks (Thousands)
List of Figures
- Figure 1. Worldwide Shipments of Internet-enabled Consumer Electronics by Device Type (K Units)
- Figure 2. Multimedia Home Network Overview
- Figure 3. Home Media Network
- Figure 4. Middleware and Networked Consumer Electronics Software Stack
- Figure 5.DLNA Framework
- Figure 6. Networked Applications & Content