IP/Networked Video Surveillance

Equipment, Technology & Semiconductors

Publication Date	April 2008
Publisher	MultiMedia Intelligence
Product Type	Report
Pages	58
ISBN Number	not applicable
Product Code	MMI00009

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Summary

The transition from traditional CCTV surveillance tnetworked digital surveillance is revolutionary for the physical security industry. Yet this transition is alsseen as over-hyped and under-performing compared tmany expectations. Both are true.

Overall, network surveillance cameras still represent a small percentage of the overall surveillance camera market. Yet this market segment is growing over four times the rate of the overall surveillance market. Manufacturers across the fragmented supply base have introduced networked products.

The revolutionary impact of networked surveillance has yet tcome intfull force. The primary barrier is the need for organizational change, both in the end customers as well as in the distribution channel. As the market hits its stride, it poses both opportunities and challenges for manufacturers and technology suppliers alike.

"Internet Protocol (IP)/Networked VideSurveillance Market: Equipment, Technology & Semiconductors" analyzes the IP/Networked surveillance market within the context of the broader videsurveillance industry. The research examines the value chain from end-users tdistribution/sales, integrators, equipment manufacturers, software vendors, and semiconductor providers. Our expertise is based our years of researching the physical security, digital camera and semiconductor markets. The report forecasts and segments markets by product categories including CCTV & IP cameras, Encoder/Streamers, DVR/NVR, and surveillance software & videcontent analytics (VCA). In addition, detailed technology segmentation and forecasts are included for semiconductors in each product category, videsignal processors & codecs, image sensors (CMOS/CCD), camera resolution (megapixel), and network interfaces (PoE, Wifi/Mesh, others),. Forecasts include units, revenue, ASPs at the equipment, software and semiconductor level by product type.

The transition from traditional CCTV surveillance t(Internet Protocol) IP/networked digital surveillance is revolutionary for the physical security industry. Yet, this transition is alsseen as over-hyped and under-performing compared tmany expectations. Both are true.

Overall, network surveillance cameras still represent only 8% of the overall surveillance camera market on a revenue basis. However, this segment is growing over four times the rate of the broader videsurveillance market. Manufacturers across the fragmented supply base have introduced IP/networked products. An entire new set of competitors has entered the market tcapture the emerging opportunities in networked videsurveillance.

Key market trends include:

Progressive conversion tDigital and Networking technologies
The conversion from VCR tDVR is nearly complete
DVRs are adding network connections for remote control, maintenance, and monitoring. Embedded DVRs are alssupporting both analog and IP cameras as hybrid NVR/DVRs.
CCTV cameras are gradually converting tnetworked digital surveillance (IP Cameras)
Product line expansion among manufacturers for "end-to-end" solutions, including an increased emphasis on software
Product simplification in the IP/Networked categories
Simpler product lines and programs tease purchasing and installation of IP-based products, including a consumer/DIY segment
Proven, application-based VideContent Analytics
Complete design kits and software from semiconductor manufacturers tease market entry for low-end manufacturers

The revolutionary impact of networked surveillance has yet tcome intfull force. Many barriers remain. We expect some barriers will prove enduring, contributing ta slower adoption of IP/Networked videsurveillance than many in the industry would like. Among the barriers are:

Integrators, dealers and customers are not adequately educated on network video. The sales channel largely does not recommend it tusers.
Adoption of networked surveillance will drive the purchasing process ttransition from the physical security organization tthe Information Technology (IT) organization.

This fundamental organizational change will not happen quickly.

Legacy installations have very long replacement cycles.
Early IP products were positioned as "premium" products, not mainstream.
Systems can be tocomplex for mainstream. Early "best of breed" solutions put tomuch selection, purchase, installation, and maintenance burden on end-users and integrators.
IP-based systems not interoperable among different manufacturers.
There is resistance tconsuming corporate network bandwidth with surveillance video.
The Storage costs for videare high. The trend thigher resolution cameras increases this challenge.

Content

Executive Summary
- Introduction to the Video Surveillance Industry
- Overview of Digital Video Recording
- The Surveillance Revolution-The CCTV Transition
- Key Market characteristics and trends
- Customer Segments
- Government
- Education
- Transportation
- Industrial
- Banking & Finance
- Commercial and Retail
- Residential/Consumer
- Digital & Networked Video Surveillance
- Physical Security Meets Information Technology (IT)
- Buying and Selling Process
- Industry Competitors
- Broad-based competitors
- Market Inhibitors: Why isn't the market migrating to IP/Networked Video Surveillance Faster?
- Market Trends
- Video Surveillance Value Chain
- Value-Added Resellers and Security Dealers, Installers
- Distribution
- System Integrators
- Manufacturers & Products
- Technology Companies
- Video Management Software (VMS) & Physical Security Information Management (PSIM) Software
- Video Content Analytics Software
- Semiconductors
- Video Surveillance Installations
- Video Surveillance Product Segments
- Video Surveillance Systems and Equipment Competitors
- Legacy Competitors
- IT-Oriented Competitors
- Network-Focused Surveillance Competitors
- Surveillance Cameras
- DIY/Consumer Cameras
- IP Video Servers/Streamers/Encoders
- Digital Video Recorders (DVRs), NVRs and Storage
- Video Management Software & Solutions
- Wireless Mesh
- Video Content Analytics
- Digital Video Channel Analysis
- Video Surveillance Technology Segments
- Image Sensors
- Video Codecs & Standards
- MJPEG
- MPEG-4 & H.264 Codecs
- MPEG-7
- Video Signal Processing & Codec
- Interfaces
- Power over Ethernet (PoE)
- Wireless & 802
- Coax & Powerline Networking
- Analog
- Methodology
List of Tables
- Table 1. Worldwide Video Surveillance Equipment Revenue by Type ($M)
- Table 2. Worldwide Video Surveillance CCTV & Digital Channels by Equipment Type (K Units)
- Table 3. Overall Surveillance Equipment Semiconductor Revenue by Equipment Product Type ($M)
- Table 4. Worldwide Video Surveillance Equipment Market by Geography (Asia, Americas, Europe) ($M)
- Table 5. Worldwide IP/Networked Video Surveillance Market Revenue by Geography (Asia, Americas, Europe) ($M)
- Table 6. Worldwide Video Surveillance Equipment Market by Product Segment (Cameras, Encoders/Streamers, Video Recorders) ($M)
- Table 7. Worldwide Video Surveillance Market: Traditional vs IP/Networked ($M)
- Table 8. Worldwide Video Surveillance Camera Market by Type (CCTV, Networked) ($M Revenue, K Units)
- Table 9. Worldwide Video Surveillance CCTV Camera Market by Geography (Asia, Americas, Europe) ($M Revenue, K Units)
- Table 10. Worldwide IP Camera Market by Geography (Asia, Americas, Europe) ($M Revenue, K Units)
- Table 11. Worldwide CCTV and IP/Networked Video Surveillance Camera Units by Type (Professional, Consumer/DIY) (K Units)
- Table 12. Worldwide IP/Networked Camera Market Revenue ($M Revenue)
- Table 13. Worldwide Network Encoder/Streamer Market (Units, ASPs, Revenue)
- Table 14. Worldwide Surveillance Video Recorder Market by Product Segment (PC-Card Based, Embedded DVR, Embedded Hybrid DVR, NVR,) ($M Revenue, K Units)
- Table 15. Worldwide Surveillance Video Recorder Market by Geography (Asia, Americas, Europe) ($M)
- Table 16. Video Surveillance Video Content Analytics Market (K units deployed, $M Revenue)
- Table 17. Worldwide Video Surveillance CCTV & Digital Channels by Equipment Type (Networked Cameras, Network Encoders/Streamers, Embedded DVRs, PC-Based DVR) (K Units)
- Table 18. Average number of Video Channels for DVRs and IP Encoders/Streamers
- Table 19. Overall Surveillance Equipment Semiconductor Revenue by Equipment Product Type ($M)
- Table 20. Overall Surveillance Equipment Semiconductor Revenue by Semiconductor Product Type ($M)
- Table 21. Semiconductor ASPs per Digital Channel by Semiconductor Product Type
- Table 22. Surveillance Video Recorder Revenue by Semiconductor Product Type ($K)
- Table 23. IP/Networked Video Surveillance Camera Semiconductor Revenue by Semiconductor Product Type ($K)
- Table 24. IP/Networked Encoder/Steamer Semiconductor Revenue by Semiconductor Product Type ($K)
- Table 25. CCTV Video Surveillance Camera Semiconductor Revenue by Semiconductor Product Type ($K)
- Table 26. CCD & CMOS Image Sensor Comparison
- Table 27. CCTV and IP Camera Image Sensor Units by CMOS vs CCD ($K Revenue, K Units)
- Table 28. CCTV and IP Camera Image Sensor Units by Resolution (Low, Standard, High, Megapixel)
- Table 29. Total Worldwide Video Processor Revenue for NVR, DVR and Surveillance Cameras ($K)
- Table 30 .Video Processor/Codec Competitors Categorized by Architecture
- Table 31. Networked Camera Shipments with PoE (K Units)
- Table 32. Networked Camera Shipments with Wireless (K Units)
List of Figures
- Figure 1. DVR Classifications
- Figure 2. Hybrid CCTV & IP Video Surveillance Network
- Figure 3. Transition from CCTV to Networked Video Surveillance
- Figure 4. Video Surveillance End Customer Segments
- Figure 5. Growing Field of fragmented competitors: IT-Oriented, Legacy, IP/Network-Oriented
- Figure 6. Video Surveillance Market Value Chain- Users to Technology Providers
- Figure 7. Video Surveillance Market Value Chain- Users to Technology Providers
- Figure 8. Video Recorder Semiconductor Block Diagram
- Figure 9. Networked Video Surveillance Camera Semiconductor Block Diagram
- Figure 10. Progression of Codec Technologies- 2008, 2010
- Figure 11. SVC Framework- Base Layer plus Enhancement