What Local Media Web Sites Earn: 2006 Survey (Apr '06)

Content

• Introduction
• Executive Summary
• Chapter 1 Growth Slows for Local Media
  • Figure 1.1: Growth Slowdown for Traditional Media Web Revenue
  • Figure 1.2: Projected % of Media Co. Gross Revenues from Online
  • Figure 1.3: Local Online Advertising Grows to $7.5b in 2007
  • Figure 1.4: How $5.7b in Local Online Adv. Was Shared in 2006
• Chapter 2 Newspapers Join Newtorks to Regain Share
  • Figure 2.1: Growth of Online Rev. for 13 Newspaper Cos. since 2001
  • Figure 2.2: Newspapers Remain Dependent on Classified Verticals.
  • Figure 2.3: Newspaper Web Rev. Per Unit of Print Circulation
  • Figure 2.4: Avg./High/Low Share of Local Online Adv. for Newspapers
  • Figure 2.5: Local Online Adv. Share for Newspapers by DMA, 2006
• Chapter 3 TV Stations Reorganize, Pin Hopes on Video
  • Figure 3.1: TV Online Rev. per TV HH and Avg. Per-Station Revenue
  • Figure 3.2: Avg./High/Low Share of Local Online Adv. for TV Stations
  • Figure 3.3: Local Online Adv. Share for TV Stations by DMA, 2006
• Chapter 4 Radio In A Come-From-Behind Position
  • Figure 4.1: Growth of Local Onling Adv. for Radio Stations, '03-07
  • Figure 4.2: Avg. Per-Station Revenue for Radio Web Sites
  • Figure 4.3: Share of Local Online Adv. for Radio Clusters
• Chapter 5 The Others: Quiet Aggregators and Ankle-Biters
  • Figure 5.1: Recent Sales of City.com URLs
• Appendix A
  • Survey Methodology & Questionnaire
• Appendix B
  • Local Online Spending Estimates by DMA for 2007
• Appendix C
  • Our Methodology for Ad Spending Data