What Local Web Sites Earn: 2007 Survey (June '07)

Content

Introduction

Executive Summary

Chapter 1 - Growth Slows for Local Media
Figure 1.1: Growth Slowdown for Traditional Media Web Revenue
Figure 1.2: Projected % of Media Co. Gross Revenues from Online
Figure 1.3: Local Online Advertising Grows to $7.5b in 2007
Figure 1.4: How $5.7b in Local Online Adv. Was Shared in 2006

Chapter 2 - Newspapers Join Networks to Regain Share
Figure 2.1: Growth of Online Rev. for 13 Newspaper Cos. since 2001
Figure 2.2: Newspapers Remain Dependent on Classified Verticals
Figure 2.3: Newspaper Web Rev. Per Unit of Print Circulation
Figure 2.4: Avg./High/Low Share of Local Online Adv. for Newspapers
Figure 2.5: Local Online Adv. Share for Newspapers by DMA, 2006

Chapter 3 - TV Stations Reorganize, Pin Hopes on Video
Figure 3.1: TV Online Rev. per TV HH and Avg. Per-Station Revenue
Figure 3.2: Avg./High/Low Share of Local Online Adv. for TV Stations
Figure 3.3: Local Online Adv. Share for TV Stations by DMA, 2006

Chapter 4 - Radio In A Come-From-Behind Position
Figure 4.1: Growth of Local Online Adv. for Radio Stations, '03-07
Figure 4.2: Avg. Per-Station Revenue for Radio Web Sites
Figure 4.3: Share of Local Online Adv. for Radio Clusters

Chapter 5 - The Others: Quiet Aggregators and Ankle-Biters
Figure 5.1: Recent Sales of City.com URLs

Appendix A - Survey Methodology & Questionnaire

Appendix B - Local Online Spending Estimates by DMA for 2007 (Including market-by-market estimates for Local Online Ads, Local Paid Search, Local Online Video Advertising and Local E-mail Advertising.)

Appendix C
Our Methodology for Ad Spending Data