U.S. Internet Advertising Quarterly Wrap-Up 3Q08

Solid Growth Despite Recession

Publication Date	December 2008
Publisher	IDC
Product Type	Report
Pages	37
ISBN Number	not applicable
Product Code	IDC06692

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Summary

This IDC update reports the total volume and the growth rate of U.S. Internet advertising spending for 3Q08; the quarterly domestic ad sales, growth rates, and market shares for the top U.S. new media companies; and the spending on major ad formats and their growth rates and market shares.

IDC clients: Please contact Caroline Dangson at cdangson@idc.com for a complimentary XLS spreadsheet containing the table data in this document.

Content

In This Update
- Methodology
- IDC Opinion
- Current Industry Dynamics
- Table: U.S. Internet Advertising Revenue, 1Q05-3Q08
- Figure: U.S. Internet Advertising Revenue, 1Q05-3Q08
- Figure: U.S. Internet Advertising Revenue Year-on-Year Growth, 1Q06-3Q08
  - Advertising Formats
  - Table: U.S. Internet Advertising Revenue by Format, 1Q05-3Q08 ($B)
  - Table: U.S. Internet Advertising Revenue Growth by Format, 1Q06-3Q08 (%)
  - Table: U.S. Internet Advertising Revenue Share by Format, 1Q05-3Q08 (%)
  - Figure: U.S. Internet Advertising Revenue Growth by Format, 1Q06-3Q08
  - Figure: U.S. Internet Advertising Revenue Share by Format, 1Q05-3Q08
  - Top New Media Companies
  - Table: U.S. Internet Advertising Net Revenue by Company, 1Q05-3Q08 ($B)
  - Table: U.S. Internet Advertising Net Revenue Growth (excluding TAC) by Company, 1Q06-3Q08 (%)
  - Figure: U.S. Internet Advertising Net Revenue Growth (Excluding TAC), 1Q06-3Q08
  - Figure: CBS Interactive's U.S. Internet Advertising Net Revenue Growth (Excluding TAC), 1Q08-3Q08
  - Figure: Fox Interactive Media's U.S. Internet Advertising Net Revenue Growth (Excluding TAC), 3Q06-3Q08
  - Figure: IAC's U.S. Internet Advertising Net Revenue Growth (Excluding TAC), 3Q06-3Q08
  - Table: U.S. Internet Advertising Net Revenue Share (excluding TAC) by Company, 1Q05-3Q08 (%)
  - Figure: U.S. Internet Advertising Net Revenue Share (Excluding TAC) by Select Company, 1Q05-3Q08
  - Table: U.S. Internet Advertising Gross Revenue Share (Including TAC) by Company, 1Q05-3Q08 (%)
  - Figure: U.S. Internet Advertising Revenue Share by Company, 3Q08
  - Top New Media Companies' Market Shares in Display and Search Advertising Revenue
  - Table: U.S. Search Advertising Net Revenue Share (excluding TAC) by Company, 1Q05-3Q08 (%)
  - Figure: U.S. Search Advertising Revenue Share (excluding TAC) by Company, 1Q05-3Q08
  - Table: U.S. Display Advertising Net Revenue Share (excluding TAC) by Company, 1Q05-3Q08 (%)
  - Figure: U.S. Display Advertising Revenue Share (excluding TAC) by Company, 1Q05-3Q08
- Vendor Profiles
  - Google
  - Yahoo!
  - eBay
  - Microsoft Online Services Business
  - AOL
  - News Corp. (Fox Interactive Media)
  - IAC
  - CBS Interactive
- Future Outlook
- Essential Guidance
Learn More
- Related Research