U.S. Internet Video 2008-2012 Forecast and Analysis

Revenue Boom or Bust? Or Something in Between?

Publication Date	November 2008
Publisher	IDC
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	IDC06693

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Summary

This IDC study examines the growth of the Internet video market in the United States. This study focuses on the different video content types, available business models for the different content types, and key drivers and inhibitors for the Internet video market. This study contains forecasts for Internet video revenue by both business model and content type.

"Despite a slow start and multiple hurdles, premium Internet video is starting to capture consumer attention and with it advertising dollars," says Elizabeth Curtis, associate research analyst for IDC's Consumer Markets research group. "Although advertising is currently the best way of monetizing Internet video, IDC expects that as content and consumer tastes evolve throughout the forecast period, advertising, while still crucial, will take a back seat to subscription services."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Market Segments
- Figure: Types of Content Being Watched Online
  - Business Models
- Key Market Drivers of Internet Video
- Key Market Inhibitors of Internet Video
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the U.S. Internet Video Market, 2008-2012
- Table: U.S. Internet Video Revenue by Business Model, 2006-2012 ($M)
- Figure: U.S. Internet Video Revenue by Business Model, 2006-2012
- Table: U.S. Internet Video Revenue by Content Type, 2006-2012
- Figure: U.S. Internet Video Revenue by Content Type, 2006-2012
- Market Context
- Table: U.S. Internet Video Revenue, 2005-2012: Comparison of March 2006 and October 2008 Forecasts ($M)
- Figure: U.S. Internet Video Revenue, 2005-2012: Comparison of March 2006 and October 2008 Forecasts
Essential Guidance
- Content Owners
  - Service Providers
  - Blu-ray Vendors
  - Consumer Electronics Vendors
  - Advertisers
Learn More
- Related Research
- Synopsis