U.S. Online Consumer Behavior Survey Results 2007, Part I

Wireline Internet Usage

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	64
ISBN Number	not applicable
Product Code	IDC04001

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Summary

This IDC study outlines the results for wireline (i.e., nonmobile) Internet usage from the 2007 U.S. Online Consumer Behavior

Survey, which was designed to provide a comprehensive overview of U.S. consumers' online activities.

Data was collected using a structured online questionnaire. Based on the responses of a sample of 992 U.S. residents 15 years of age or older who frequently use the Internet, the results include quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Field time was September9 to October 9, 2007.

"The Internet is the most heavily used medium in the United States. Users spend almost twice as much time using the Internet as they do watching TV,"said Karsten Weide, IDC's program director, Digital Media and Entertainment."And we will see marketers move money out of broadcast TV and into Internet video advertising."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Internet Access
- Figure: U.S. Residents 15 Years of Age or Older with Internet Access
- Table: Locations Used When Accessing the Internet by Gender and Age (% of Respondents)
- Figure: Locations Used When Accessing the Internet by Gender and Age
- Table: Device Primarily Used to Access the Internet at Home by Gender and Age (% of Respondents)
- Figure: Device Primarily Used to Access the Internet at Home by Gender and Age
- Table: Devices Used to Access the Internet at Home by Gender and Age (% of Respondents)
- Figure: Devices Used to Access the Internet at Home by Gender and Age
- Table: Internet Access Technology Used When Using Laptop or Notebook PC at Home by Gender and Age (% of Respondents)
- Figure: Internet Access Technology Used When Using Laptop or Notebook PC at Home
- Table: Internet Access Technology Used by Gender and Age (% of Respondents)
- Figure: Internet Access Technology Used
- Table: Non-Owned Devices Used to Access the Internet by Gender and Age (% of Respondents)
- Figure: Non-Owned Devices Used to Access the Internet by Gender and Age
- Internet Usage
- Table: Internet Activities by Gender and Age (% of Respondents)
- Figure: Top 25 Internet Activities
- Figure: Top Internet Activities by Gender
- Figure: Lower-Tier Internet Activities by Gender
- Figure: Top Internet Activities by Age
- Figure: Middle-Tier Internet Activities by Age
- Figure: Lower-Tier Internet Activities by Age
- Table: Most Interesting Internet Topics by Gender and Age (% of Respondents)
- Figure: Most Interesting Internet Topics
- Figure: Most Interesting Internet Topics by Gender
- Figure: Most Interesting Internet Topics by Age
- Table: Web Sites Visited in the Last 30 Days by Gender and Age (% of Respondents)
- Figure: Top 25 Web Sites Visited in the Last 30 Days
- Figure: Relative Reach of Select Web Sites by Gender and Age
- Figure: Top Web Sites Visited in the Last 30 Days by Gender
- Figure: Lower-Tier Web Sites Visited in the Last 30 Days by Gender
- Figure: Top Web Sites Visited in the Last 30 Days by Age
- Figure: Lower-Tier Web Sites Visited in the Last 30 Days by Age
- Table: Share of Users of Specific Web Sites that Are Registered (% of Respondents)
- Figure: Share of Users of Specific Web Sites that Are Registered
- Table: Social Networking Usage (% of Respondents)
- Figure: Social Networking Usage
- Figure: Frequency of Seeking Information
- Table: Frequency of Information-Seeking Behavior (% of Respondents)
- Figure: Information-Seeking Behavior
- Email, Instant Messaging, and Media Players
- Table: Email Services Used by Gender and Age (% of Respondents)
- Figure: Email Services Used
- Table: Instant Messaging Service Used by Gender and Age (% of Respondents)
- Figure: Instant Messaging Service Used
- Table: Media Player Used by Gender and Age (% of Respondents)
- Figure: Media Player Used
- Media Usage
- Table: Time Spent by Internet Users on Different Media by Gender and Age (Mean Hours per Week)
- Figure: Time Spent by Internet Users on Different Media
- Figure: Time Spent by Internet Users on Select Media by Age
- Table: Expected Change in Time Spent on Different Media (% of Respondents)
- Figure: Expected Change in Time Spent on Different Media
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis