Video Search

The Market, the Players

Publication Date	December 2008
Publisher	IDC
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	IDC06710

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Summary

This IDC Insight presents a comprehensive analysis of the emerging market for businesses related to the search and discovery of videos on the Web or in private collections, both personal and within an enterprise. The primary focus of this analysis is the market for video search engine software. In this context, IDC examines video search engines and the various kinds of software technologies that will improve video search and discovery.

As the business models of most companies in the emerging video search and discovery software market are dependent on advertising revenue, we also look at the growing shift of TV advertising expenditure to the Web. We analyze the reasons (i.e., benefits to advertisers), for this shift; the set of products and services that match advertising to a video being viewed; key trends that affect the growth of the overall video search software market; and the categories of players in the market.

Content

IDC Opinion
In This Insight
Situation Overview
- Tsunami Approaching
- Video Search Is Different
- Table: Difference Between Text Search and Video Search
- The Role of Advertising
- Table: Google Worldwide Revenue, 2002-2007 and 1Q08
- Great Expectations
- Approaches to Relevance Ranking
- More on Social Relevancy
- Less Obvious Relevancy Factors
  - Quality
  - Timeliness
  - Duplication
  - Understanding User Intent
- Improving the User Experience
  - Speech Recognition
  - Sound Recognition
  - Facial Detection and Facial Recognition
  - Object Recognition
- Going International
- Market Structure
  - The Broader Context: Categories of Stakeholders
  - Advertisers
  - Content Owners
  - Content Distributors
  - Video Search and Discover Web Sites
  - Software Vendors
- Types of Video Search Engine Purchasers
  - The Primary Segmentation
  - Video Search Engine Software for the Web
  - Video Search Engine Software for Enterprises, Government Agencies, and Other Organizations
  - Desktop Video Search Software for Individual Consumers
- Product Solution Differences by Market Segment
  - Web Segment
  - Enterprise Segment
  - Personal Desktop Segment
- A Sampling of Market Players (Company Summaries)
  - blinkx (San Francisco, California, and London)
  - CastTV
  - Delve Networks, Previously Pluggd (Seattle, Washington)
  - Digitalsmiths (Research Triangle Park, North Carolina)
  - EveryZing (Cambridge, Massachusetts)
  - Viewdle (Los Angeles, California)
- Business Models and Competitive Differentiators
  - Technical Differentiators
  - Alliances and Partnerships
  - Other Differentiators
Future Outlook
- Key Trends
- Video Search Software Trends
Essential Guidance
- Independent Software Vendors
- Video Search and Discover Web Sites
- Content Providers and Distributors
- Advertisers and Ad Networks
  - Copyright
Learn More
- Related Research