Web 2.0 and Medium-Sized Businesses: More than Just a Change in Communication

This IDC study, which is based on survey results from 115 respondents, examines the drivers, inhibitors, and preferences for social networking and Web 2.0 technologies in the Canadian medium-sized-business market (companies with 100-499 employees).

"Web 2.0 tools are no longer marketing hype, but represent a paradigm shift in businesses today. Vendors must strongly consider the business implications of this technology and use that insight to assert their value in the market." - Ricky Mak, analyst, SMB and Channel Strategies Research

• IDC Opinion
• In This Study
• Situation Overview
  • Definitions: What Is Social Networking and Web 2.0?
  • Web 2.0 Perspectives of the Canadian Medium-Sized Business
    • Selective Appetites for Web 2.0 Technology
    • Figure: Adoption of Social Networking/Web 2.0 Technologies
    • Perceived Benefits of Web 2.0
    • Figure: Primary Benefits of Social Networking/Web 2.0 Technologies
    • Barriers to Web 2.0 Adoption
    • Figure: Top Challenges with Adoption of Social Networking/Web 2.0 Technologies
• Future Outlook
  • Planned Investment by Medium-Sized Businesses in Web 2.0 Technology Lacks Diversity
  • Figure: Planned Investments for Social Networking/Web 2.0 Technologies
  • Younger Generation Driving Web 2.0 Adoption
  • Figure: Converged Mobile Device Growth
  • The Future of the "Social" Small and Medium-Sized Businesses
• Essential Guidance
  • More than Just a Technological Change
• Learn More
  • Related Research
  • Synopsis