Web 2.0 and Medium-Sized Businesses: More than Just a Change in Communication

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	11
ISBN Number	not applicable
Product Code	IDC06923

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Summary

This IDC study, which is based on survey results from 115 respondents, examines the drivers, inhibitors, and preferences for social networking and Web 2.0 technologies in the Canadian medium-sized-business market (companies with 100-499 employees).

"Web 2.0 tools are no longer marketing hype, but represent a paradigm shift in businesses today. Vendors must strongly consider the business implications of this technology and use that insight to assert their value in the market." - Ricky Mak, analyst, SMB and Channel Strategies Research

Content

IDC Opinion
In This Study
Situation Overview
- Definitions: What Is Social Networking and Web 2.0?
- Web 2.0 Perspectives of the Canadian Medium-Sized Business
  - Selective Appetites for Web 2.0 Technology
  - Figure: Adoption of Social Networking/Web 2.0 Technologies
  - Perceived Benefits of Web 2.0
  - Figure: Primary Benefits of Social Networking/Web 2.0 Technologies
  - Barriers to Web 2.0 Adoption
  - Figure: Top Challenges with Adoption of Social Networking/Web 2.0 Technologies
Future Outlook
- Planned Investment by Medium-Sized Businesses in Web 2.0 Technology Lacks Diversity
- Figure: Planned Investments for Social Networking/Web 2.0 Technologies
- Younger Generation Driving Web 2.0 Adoption
- Figure: Converged Mobile Device Growth
- The Future of the "Social" Small and Medium-Sized Businesses
Essential Guidance
- More than Just a Technological Change
Learn More
- Related Research
- Synopsis