Web 2.0 Survey Results: Investing in User Experience

Publication Date	March 2009
Publisher	IDC
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	IDC07226

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Summary

This Financial Insights report provides the results of a Financial Insights survey of predominantly U.S. financial institutions. Very quickly, banks will provide new and multiple faces to their clients and the public. The early stages of this transformation are already becoming visible as banks begin to embrace the concepts of Web 2.0 and venture into internal collaboration communities, external blogging, and online portals incorporating rich Internet applications.

"However, this venture can have hidden pitfalls," Jeanne Capachin, research VP, Global Banking and Insurance Practices at Financial Insights warns, and adds "Institutions must address cultural and organizational hurdles to succeed with Web 2.0. The technology aspect is probably the easiest piece to get right, so they must resist the tendency to move ahead on the IT front without adequate preparation."

Content

Financial Insights Opinion
In This Report
- Brief Description of the Solution
Situation Overview
- Study Objectives
- Methodology
- Table: Respondents by Type of Institution
- Table: Respondents by Area of Bank Knowledge
- Table: Respondents by Influence over IT Purchase Decisions
- Definitions
  - What Is Web 2.0?
  - Table: Web 2.0 Applications and Definitions
- Current Web 2.0 Usage
- Figure: Current Usage of Web 2.0 Applications
- Table: Web 2.0 Technologies in Use
Future Outlook
- Mashups and Rich Internet Application Adoption
- Figure: Focus of Web 2.0 Investments
- Figure: Rich Internet Application Adoption Drivers
- Figure: Rich Internet Application Adoption Inhibitors
  - Web 2.0 Is a Strategic Investment
  - Web 2.0 Investments - A Cost of Doing Business
  - Table: Customer Response to Web 2.0 Technology Initiatives
  - Table: Technology Planned for Implementation in the Next 24 Months
Essential Guidance
- Actions for Financial Institutions
- Actions for Vendors
Learn More
- Related Research
- Synopsis