Technology Priorities in Media H2 2007 (Databook)

Publication Date	January 2008
Publisher	Datamonitor
Product Type	Report
Pages	37
ISBN Number	not applicable
Product Code	DAT09954

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Summary

Introduction

This databook from the Technology Trends service helps vendors to understand technology investment priorities in media. The data has been drawn from interviews with 51 IT managers conducted in H2 2007.

Scope

Datamonitor has interviewed 500 IT decision makers about their investment in 8 core enterprise technologies.
Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies.
The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights

Over the course of 2007, Datamonitor is publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Reasons to Purchase

Gain insight into key technology investment patterns and trends in target markets.
Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors.
Enable your sales, marketing and product teams to address your IT audience.

Content

Overview
- Catalyst
- Summary
- Technology Priorities in Media
- Media Organizations' Preferred Approach to Buying Enterprise Applications
- Media Organizations' Preferred Approach to Buying Business Intelligence Solutions
- Media Organizations' Preferred Approach to Buying Security Solutions
- Media Organizations' Preferred Approach to Buying Content Management Solutions
- Media Organizations' Preferred Approach to Buying Mobility Solutions
- Media Organizations' Preferred Approach to Buying IT Systems Management Solutions
- Media Organizations' Preferred Approach to Buying Voice/Data Convergence Solutions
- Media Organizations' Preferred Approach to Buying Desktop Management Solutions
- Size of Investment in Single Biggest IT Project in Budget Year 2007
- Area of Investment for Single Biggest IT Project in Budget Year 2007
- Technologies That Media Organizations Are Currently Outsourcing
- Technologies That Media Organizations Are Considering Outsourcing in The next 6 Months
- Technologies That Media Organizations Are Considering Outsourcing in 6 Months to 2 Years Time
Appendix
- Breakdown of The Technology Trends Sample by Geography
- Breakdown of The Technology Trends Sample by Company Size
- Breakdown of The Technology Trends Sample by Company Revenue
- Further Reading
- Ask The Analyst
List of Figures
- Figure 1: Technologies That Media Organizations Currently Have or Use
- Figure 2: Technologies Where Media Organizations Are Considering Investment in The next 6 Months
- Figure 3: Technologies Where Media Organizations Are Considering Investment in 6 Months to 2 Years Time
- Figure 4: Media Organizations' Preferred Approach to Buying Enterprise Applications
- Figure 5: Media Organizations' Preferred Approach to Buying Business Intelligence Solutions
- Figure 6: Media Organizations' Preferred Approach to Buying Security Solutions
- Figure 7: Media Organizations' Preferred Approach to Buying Content Management Solutions
- Figure 8: Media Organizations' Preferred Approach to Buying Mobility Solutions
- Figure 9: Media Organizations' Preferred Approach to Buying IT Systems Management Solutions
- Figure 10: Media Organizations' Preferred Approach to Buying Voice/Data Convergence Solutions
- Figure 11: Media Organizations' Preferred Approach to Buying Desktop Management Solutions
- Figure 12: Size of Investment in Single Biggest IT Project in Budget Year 2007
- Figure 13: Area of Investment for Single Biggest IT Project in Budget Year 2007
- Figure 14: Breakdown of The Technology Trends Sample by Geography
- Figure 15: Breakdown of The Technology Trends Sample by Company Size
- Figure 16: Breakdown of The Technology Trends Sample by Company Revenue
List of Tables
- Table 1: Technologies That Media Organizations Currently Have or Use
- Table 2: Technologies Where Media Organizations Are Considering Investment in The next 6 Months
- Table 3: Technologies Where Media Organizations Are Considering Investment in 6 Months to 2 Years Time
- Table 4: Media Organizations' Preferred Approach to Buying Enterprise Applications
- Table 5: Media Organizations' Preferred Approach to Buying Business Intelligence Solutions
- Table 6: Media Organizations' Preferred Approach to Buying Security Solutions
- Table 7: Media Organizations' Preferred Approach to Buying Content Management Solutions
- Table 8: Media Organizations' Preferred Approach to Buying Mobility Solutions
- Table 9: Media Organizations' Preferred Approach to Buying IT Systems Management Solutions
- Table 10: Media Organizations' Preferred Approach to Buying Voice/Data Convergence Solutions
- Table 11: Media Organizations' Preferred Approach to Buying Desktop Management Solutions
- Table 12: Size of Investment in Single Biggest IT Project in Budget Year 2007
- Table 13: Area of Investment for Single Biggest IT Project in Budget Year 2007
- Table 14: Breakdown of The Technology Trends Sample by Geography
- Table 15: Breakdown of The Technology Trends Sample by Company Size
- Table 16: Breakdown of The Technology Trends Sample by Company Revenue