Cisco and the Consumer Market

On June 23 and 24, 2008, Cisco held its annual EMEA analyst conference. Cisco's Consumer business featured prominently in the agenda. I attended an open presentation session, a roundtable session and a one-to-one discussion with the new head of Cisco's consumer business, Ned Hooper. This paper summarizes Hooper's vision of where Cisco's consumer business should go, and sets out IDC's views about that vision.