Global Consumer Trends: Sensory

Introduction

The Sensory mega-trend reflects how quality remains an important influencer in grocery shopping; a higher proportion of shoppers in most countries stated that overall quality was more influential in their grocery shopping than lower prices, showing how consumers value quality items, even in a weaker economic climate. The appeal of authenticity is a large reflection of this quality consciousness

Scope

• Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
• Global in focus, but also offers country-by-country and sector insights thereby catering to top-line or more specific information needs
• Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
• One of 10 dedicated mega-trend reports outlining the most important issues shaping global consumers' buying behavior both now and in the future

Highlights

Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically

Embracing new ideas and experiences is core to the Sensory mega-trend. Two-thirds of respondents to a Datamonitor survey stated that trying new things was 'important' or 'very important' to them, with a comparable 65% saying these new experiences were also 'important' or 'very important' in helping to create feelings of wellness or wellbeing

Trading up is still very much a relevant part of consumerism in Asia Pacific. Seeking out higher quality foods and beverages in particular is popular with consumers in this region, though trading up in personal care and household products is also apparent

Reasons to Purchase

• Understand the significance of the different Sensory-aligned trends across territories and FMCG sectors to help support market diversification plans
• Save time and gain maximal insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding consumers
• Access data from two waves of global primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities