IS Operating Budget Dynamics, Channel Selection, and Vendor Satisfaction in Western European SMBs, An IDC Survey, 2007

Publication Date	January 2008
Publisher	IDC
Product Type	Report
Pages	20
ISBN Number	not applicable
Product Code	IDC03804

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Summary

This IDC study deals with IS budget dynamics, channel selection, and vendors' performance in the Western European SMB marketplace. Western European SMBs show dynamic IT budgets but also a high level of complexity. IDC's European Industry Solutions expertise center conducted a survey in November 2007 among 1,472 companies with fewer than 500 employees in order to deepen IT strategies and objectives that characterize this market segment.

According to Angela Vacca, consulting manager, European Vertical Markets,"IT vendors need to better educate their channel partners as SMBs are not satisfied with their IT suppliers. This is extremely important as SMBs are going to increase their IT budget and to slowly move towards more innovative IT solutions. The accent must move to customer services and to IT quality as SMBs' IT needs are becoming increasingly sophisticated."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- IS Operating Budget Distribution
- Table: Western Europe SMBs, Distribution of IS Operating Budget Among Spending Areas by Company Size, Country, and Vertical Market (% of IS Operating budget)
- Choosing an IT Supplier
  - Services and Quality Are Top of Mind (Not TCO)
  - Table: Western Europe SMBs, Most Important Reasons for Choosing the Primary IT Supplier by Company Size, Country, and Vertical Market
- Satisfaction Level
  - Wide Gap Between Demand and Supply Dominates
  - Table: Western Europe SMBs, Rating of Primary IT Suppliers' Performance by Company Size, Country, and Vertical Market
  - Figure: Western Europe SMBs, Most Important Reasons When Choosing a Primary IT Supplier Versus Customer Satisfaction With IT Suppliers' Performance
Future Outlook
- An IT Budget Perspective
  - Healthy Percentage of SMBs Will Increase Investments
  - Table: Western Europe SMBs, Expected Change in IS Operating Budget in 2007 by Company Size, Country, and Vertical Market
  - IT Innovation Improves, Albeit Slowly
  - Table: Western Europe SMBs, Expected Change in IS Operating Budget in 2007 by Spending Area by Company Size, Country, and Vertical Market
  - Table: Western Europe SMBs, Expected Change in 2007 in the Share of External Spending by Company Size, Country, and Vertical Market
- Primary Source of IT Products/Services
  - VARs Lead the Marketplace
  - Table: Western Europe SMBs, 2007 Expected IT Budget Breakdown by Source by Company Size, Country, and Vertical Market (% of Total External IT Budget)
  - Table: Western Europe SMBs, 2007 Expected Software Budget Breakdown by Source by Company Size, Country, and Vertical Market (% of Software Budget)
  - Table: Western Europe SMBs, Expected Change in the IT Budget Share Allocated to IT Sources by Company Size, Country, and Vertical Market (% of Companies)
Essential Guidance
Learn More
- Related Research
- Synopsis