SMB Cluster Analysis and SMB 2.0 Firms

Current/Planned Use of High Speed Internet Access, VoIP and eCommerce

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	22
ISBN Number	not applicable
Product Code	IDC04003

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Summary

Conventional research segments firms by company size or industry to establish differences in technological sophistication and identify potential target markets. An alternative segmentation tool is cluster analysis, which is used to classify objects into relatively homogeneous groups called clusters, based on shared characteristics. This study presents the results of IDC's cluster analysis of small and medium-sized businesses. SMB demographics and technology use are examined by the five clusters that were identified across a variety of products and services, including high speed Internet access, VoIP, SaaS, home page use and online selling and promotion.

"SMB 2.0 firms will be looking for more advanced solutions, helping connectivity and productivity,"says Merle Sandler, Research Manager in the SMB Program at IDC."Opportunities for delivering software as a service as well as a move toward IP telephony will help drive technology investments in this cluster."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Cluster Analysis
- Figure: Illustration of Cluster Analysis
- Figure: U.S. SMB Clusters Based on Attitudes Towards Technology, 2007
- Table: Agreement Rating by Cluster in U.S. SMBs, 2007 (Mean Score)
- Summary of Technology Use in SMB 2.0 Firms Versus SMBs in General
- Demographic Overview
  - Number of Employees
  - Table: Comparison Between SMBs and SMB 2.0 Firms Across Selected Characteristics, 2007 (% of Respondents)
  - Figure: Number of Employees in U.S. SMBs by Cluster, 2007
  - Annual Revenue and Revenue Growth Rates
  - Figure: Annual Revenue of U.S. SMBs by Cluster, 2007
  - Table: U.S. SMB Revenue, Number of Employees and Revenue per Full Time Employee by Cluster, 2007
  - Table: Change in Annual Revenue Growth in U.S. SMBs by Cluster, 2007 (% of Respondents)
  - IT Spending
  - Figure: Annual IT Spending in U.S. SMBs by Cluster, 2007
  - Table: Annual IT Spending in U.S. SMBs by Cluster, 2007 (% of Respondents)
  - Table: Expected Change in IT Spending in U.S. SMBs by Cluster, 2007 (% of Respondents)
- High Speed Internet Access
- Figure: High Speed Internet Access in U.S. SMBs by Cluster, 2007
- Figure: Monthly Spending on High Speed Internet Access in U.S. SMBs by Cluster, 2007
  - Software as a Service
  - Table: Software as a Service Usage in U.S. SMBs by Cluster, 2007 (% of Respondents)
- Different Usage of VoIP
- Table: Use of VoIP in U.S. SMBs by Cluster, 2007 (% of Respondents)
- Promotion and eCommerce
- Figure: Home Pages in U.S. SMBs by Cluster, 2007
- Table: Online Sales and Promotion in U.S. SMBs by Cluster, 2007 (% of Respondents)
- Figure: Online Selling in U.S. SMBs by Cluster, 2007
- Figure: Online Promotion in U.S. SMBs by Cluster, 2007
- Companies Used as Providers of Internet Resources
- Table: Companies Made Use of as Providers of Internet Resources in U.S. SMBs by Cluster, 2007 (% of Respondents)
Future Outlook
Essential Guidance
Learn More
- Related Research
- Methodology
- Synopsis