Technology & Information Markets 2008-2009

Publication Date	June 2009
Publisher	Simba Information
Product Type	Report
Pages	92
ISBN Number	not applicable
Product Code	SIM00019

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Summary

Technology & Information Markets 2008-2009 gives a rundown of the top technologies impacting and shaping information markets. IT explains these technologies in laymen's terms and gives real world examples of what they are used for today. The report outlines how these technologies might be used in the future, their impact on the market and what obstacles have to be overcome for each to reach its full potential.

Technologies include:

Search Algorithms
Wireless Technology
Customized Information Delivery (Such as Rss) and Workflow Integration
Text-Analytics
Algorithmic Trading in Financial Markets
Targeted Ad-Serving Technologies

Content

Methodology
Executive Summary
Chapter 1: Search Algorithms
- Introduction
- Anatomy of Google's Search Technology
- The Growing Importance of Social Media
- Paid Search Strategies Remain Important to the Online Marketing Mix
- Search Engines and Traffic Measurement
- Selected Leading Strategic Internet Marketing Firms
- ArteWorks SEO
- Bruce Clay Inc.
- Customer Magnetism
- Increase Visibility Inc.
- Intrapromote LLC
- Oneupweb
- Portent Interactive
- SEO Image Inc.
- SEOP
- ThinkBIGsites
- Opportunities, Challenges and Outlook for SEO and SEM
Chapter 2: Wireless Technology
- Introduction
- Trends in Use of Wireless Devices
- Leading Wireless Technologies
- Bluetooth
- ZigBee
- WiMax
- WLAN
- WWAN
- UWB
- IEEE 802.11 Wi-Fi
- Selected Leading Wireless Technology Providers
- Alcatel-Lucent
- Alvarion Ltd.
- Apple Inc.
- AT&T
- Ericsson
- Nokia
- Research in Motion
- Sprint Nextel Corp.
- Tranzeo Wireless Technologies Inc.
- Verizon
- Opportunities, Challenges and Outlook for Wireless Technology
Chapter 3: Customized Information Delivery and Workflow Management
- Introduction
- The Siren Song of Web Feeds
- Leading Web Feed Technologies
- RSS
- Atom
- RSS Versus Atom
- Selected Customized Information Delivery Providers
- Alacra Inc.
- Comtex News Network Inc.
- Mochila.com
- Moreover Technologies
- NewsKnowledge.com
- Yellowbrix.com
- Outlook for Customized Information Delivery
Chapter 4: Text Analytics
- Introduction
- How Text Analytics Unlock Business Intelligence
- Practical Applications for Text Analytics
- Selected Leading Text Analytics Firms
- Attensity Group
- enherent Corp.
- Harris Interactive
- IBM Corp.
- ixReveal Inc.
- Megaputer Intelligence Inc.
- SAS Institute Inc.
- SPSS Inc.
- TEMIS
- ZyLAB North America LLC
- Opportunities, Challenges and Outlook for Text Analytics
Chapter 5: Algorithmic Trading in Financial Markets
- Introduction
- History of Algorithmic Trading
- How Algorithmic Trading Works
- Selected Leading Algorithmic Trading Technology Firms
- 4th Story LLC
- Bayesline
- Fox River Execution Technology LLC
- Instinet LLC
- Orc Software
- Pipeline Trading Systems LLC
- QuantHouse
- RTS Realtime Systems Inc.
- Strategy Runner Ltd.
- Tethys Technology Inc.
- Opportunities, Challenges and Outlook for Algorithmic Trading
Chapter 6: Targeted Ad-Serving Technologies
- Introduction
- As Big Brother Watches You, the Government Watches Big Brother
- Internet Advertising Is a Big Business, and Growing
- Leading Ad-Serving Technologies Explained
- Keyword Advertising
- Cookies
- Pop-up Advertising
- Rich Media Advertising
- Selected Leading Ad-Technology Providers
- 24/7 Real Media
- Akamai Technologies Inc.
- AOL LLC
- DoubleClick
- Eyeblaster
- Eyewonder Inc.
- Google
- Microsoft Corp.
- PointRoll
- Unicast
- Opportunities, Challenges and Outlook for Ad-Serving Technologies
List of Tables
- Table 1.1: Market Share of Searches, Major Search Engines, March 2009
- Table 1.2: Number of Search Queries, Major Search Engines, March 2009
- Table 1.3: Search Query Report, Total U.S. Home/Work/University Locations, March 2009 vs. February 2009
- Table 1.4: Life of a Google Query
- Table 1.5: TopSEOs Ranking of Best Organic Optimization Companies, May 2009
- Table 2.1: 5-Year Growth in U.S. Penetration of Cellular/Wireless Phones
- Table 2.2: 3-Year Growth - Online/Internet Computer Services, Device of Access at Home
- Table 2.3: 3-Year Growth - Online/Internet Computer Services, Device of Access at Work
- Table 2.4: 3-Year Growth - Online Connections Through Wireless/WiFi
- Table 4.1: Key Business Functions Enhanced by Text Analytics
- Table 6.1: Online Advertising Revenue, 2008 vs. 2007
- Table 6.2: Internet Advertising Revenue by Format, 2008
- Table 6.3: Internet Ad Revenue by Major Industry Category, 2008 vs. 2007