Understanding the End User

This IDC study answers the following questions:

• How fast has business intelligence adoption grown in Canada?
• Which BI software vendors have the highest install base, and which have the highest mindshare among active buyers of BI solutions over the next 12 months?
• What are the drivers and inhibitors for BI adoption in Canada?
• How much do IT decision makers expect to spend on BI over the next 12 months?
• What are the preferred contract, channel, and support models for Canadian IT decision makers, and what do they think of software as a service (SaaS) in the BI context?

Canada's BI solution services market grew in 2008, driven by the continuation of Canada's strong macroeconomic environment, in combination with the emerging desire to improve business process efficiencies.

"Solution vendors need to understand the mindset of Canadian BI buyers in today's economy," says Nigel Wallis, research manager, Application Services. "In today's rapidly changing economic environment, both IT decision makers and business executives will turn to business intelligence and analytics to obtain the real-time information they need to make better decisions faster across a number of core business processes, such as supply chains, customer management, finance, and accounting as well as responding to an increasingly complex regulatory environment."

• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
  • Introduction
    • Analytics Adoption in Canada
    • Figure: Business Intelligence Adoption Growth, 2007 and 2008
    • Figure: Business Intelligence Adoption by Industry
    • What Kind of BI Did They Buy?
    • Figure: Type of Business Intelligence Purchased by Vertical
    • What Services Are Needed for BI?
    • Figure: Demand for Business Intelligence Services
    • What Services Are Needed for BI by Life-Cycle Stage?
    • Figure: Services Required by Business Intelligence Life-Cycle Stage
    • Estimated Spend on Business Intelligence
    • Figure: Business Intelligence Estimated Spend by Company Size and Vertical
    • Figure: Business Intelligence Spend by Life-Cycle Stage
    • Figure: Business Intelligence Spend by Services
• Future Outlook
  • Actions to Consider
  • Figure: Reason for Acquiring Business Intelligence Solution by Company Size
  • Figure: Reason for Acquiring Business Intelligence Solution by Vertical
  • Figure: Factors That Drive Business Intelligence Adoption in Companies by Company Size
    • Where Is BI Being Used?
    • Figure: Business Intelligence Application Utilization by Company Size
    • Figure: Business Intelligence Application Utilization by Vertical
    • Which BI Products Are Popular with Whom?
    • Figure: Current Canadian Business Intelligence Install Base
    • Figure: Business Intelligence Product Popularity by Segment
    • Figure: Preferred Business Intelligence Vendor for the Next 12 Months
    • What Criteria Do BI Purchasers Use?
    • Figure: Reason for Selecting Business Intelligence Suppliers by Company Size
• Essential Guidance
• Figure: Preferred Channel for Acquiring Business Intelligence by Company Size
• Figure: Preferred Method for Acquiring Business Intelligence
  • Actions to Consider
• Learn More
  • Related Research
  • Definitions
    • Business Analytics Services Definitions
      • Exceptions and Exclusions
    • Business Analytics Software Definitions
    • Figure: Business Analytics Software Taxonomy
  • Synopsis