Understanding End-User Adoption of Mobility Technologies (Customer Focus)

Publication Date	April 2008
Publisher	Datamonitor
Product Type	Report
Pages	19
ISBN Number	not applicable
Product Code	DAT04624

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Summary

Introduction

This brief analyses results from a survey of 800 IT decision-makers in Western Europe and North America regarding their current deployment of mobility solutions and upcoming investment plans. It provides a view of how the penetration of mobility technologies is set to change over the next two years, analyzing variations by technology, geography and vertical market.

Scope

Analyses the current uptake of mobility technologies and forthcoming plans for investment in Western Europe and North America. Provides an overview of solution penetration by geography, vertical market and enterprise sizeband. Assesses outsourcing trends and channel-to-market preferences for buying mobility by geography. Looks at influential positions within enterprises for making mobility investment decisions and enterprises' opinions on mobility market leaders.

Highlights

Datamonitor's Technology Trends survey of 800 IT managers reveals that enterprises have been relatively slow in the uptake of mobility technologies in comparison with other core enterprise technologies. However penetration is set to increase as enterprises realise the benefits of mobility solutions and invest accordingly. Nordic enterprises currently have the highest penetration of mobility solutions with 74% having currently deployed some form of mobility technology. Datamonitor is not surprised by this result given the Nordics' propensity to invest in the latest technologies and the high degree of local expertise in mobility technology. Both HP and IBM are viewed as leaders in mobility solutions having been selected by 70% of those surveyed. This stems in large part from their services capabilities; they both have a breadth of expertise and offer a range of packaged solutions.

Reasons to Purchase

Understand significant trends in the mobility technology market in order to plan your go-to-market strategy. Identify the geographies and vertical markets planning the most investments in mobility over the next two years. Discover how enterprises in different geographical markets prefer to buy mobility solutions and appreciate significant trends in mobility management.

Content

Datamonitor View
Catalyst
Summary
Methodology
Analysis
- Enterprises have been relatively slow in the uptake of mobility technologies
- There are opportunities for growth in the mobility market
- There is variation by country in terms of mobility usage and investment plans
- The penetration of mobility technologies will gradually increase over the next two years
- Enterprises will be investing in mobility technologies as well as upgrading their current solutions
- Penetration in Benelux, Spain and the UK is set to increase markedly in two years
- Unsurprisingly financial markets is set to have the highest penetration in two years time
- Larger companies have a higher penetration of mobility technologies
- Enterprises prefer to deploy mobility technologies on site
- Two thirds of enterprises prefer on-site deployment of mobility technologies
- Overall there is little preference in terms of channel to market for buying mobility technologies
- German enterprises show a preference for the deployment of mobility as a hosted service
- Channels for buying mobility vary by geography
- Mobility is not currently a priority for the majority of enterprises
- The value of investments planned for mobility in 2006 are small
- The number of enterprises who currently outsource mobility is low
- Outsourcing varies by industry sector
- Both the CIO and the CEO are influential in making mobility investment decisions
- The CIO will always have a say in mobility investment decisions
- There is no single market leader in mobility solutions
- IBM and HP have equal mindshare as leaders in mobility solutions
- Summary: The uptake of mobility solutions is set to increase over the next two years
Appendix
- Definitions
- Extended methodology
- Further reading
- Ask the analyst
- List of Tables
- Table 1: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years?
- Table 2: Do you currently have or use mobility technologies and would you consider investment in the next 6 months? 2 years?
- Table 3: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years?
- Table 4: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 5: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 6: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?
- Table 7: What is your preferred approach to buying mobility technologies?
- Table 8: What is your preferred approach to buying mobility technologies?
- Table 9: How much investment are you making in your single biggest IT project in budget year 2006?
- Table 10: Do you outsource mobility now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 11: Rank the 2 most influential positions in your organization when making investment decisions regarding mobility
- Table 12: Please pick a firm which you believe to be a 'leader' in mobility
List of Figures
- Figure 1: Many enterprises are planning to invest in mobility technologies over the next two years
- Figure 2: The Nordics are leading the way in terms of mobility deployments
- Figure 3: Enterprise penetration will reach 50% for the majority of mobility technologies in the next 2 years
- Figure 4: within two years mobility penetration will increase to over 50% for all the markets surveyed
- Figure 5: Financial markets and retail have the highest penetration of mobility technologies
- Figure 6: Larger enterprises have a higher penetration of mobility technologies
- Figure 7: The majority of enterprises prefer on-site management of their mobility technologies
- Figure 8: Preferred channels for buying mobility technologies vary by geography
- Figure 9: Only small investments are planned for mobility in 2006
- Figure 10: Enterprises in financial industries are more likely to outsource their mobility management
- Figure 11: The CIO and CEO are most influential when making mobility investment decisions
- Figure 12: 70% of enterprises believe HP and IBM to be the leaders in mobility technologies