Business Trends: Media and Broadcasting Technology (Customer Focus)

Introduction

This report is the result of a series of in-depth interviews carried out with senior business and IT leaders within 150 broadcasting companies during Q1and Q2 of 2007. The respondents were from North America and Western Europe.

Scope

• In-depth interviews with 150 broadcasters and content producers.
• Geographic coverage includes the US, Canada, the UK, France, Germany, Spain and Italy.
• Provides

Highlights

Utilizing digital workflows and investing in alternative distribution points is an important goal for broadcasters in 2007.These tactics will be crucial to boost competitive advantage in a crowded entertainment sector.

Over 50% percent of broadcasters are already digitizing their back catalogues with around 33% planning to start within the next 3 years. To ensure the efficient transmission and reuse of content, effective digitization initiatives will be critical.

Reasons to Purchase

• Highlight key issues facing senior IT executives in the broadcasting sector.
• Gain insight into investment trends across a variety of regions.
• Use robust primary data to plan 2008 strategy with confidence.