Digital Broadcasting

UK - Market Report 2009 Fourth Edition

Publication Date	August 2009
Publisher	Key Note
Product Type	Report
Pages	114
ISBN Number	not applicable
Product Code	KEY00020

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Summary

This Key Note Market Report examines the UK digital broadcasting market, focusing on the transition from analogue to digital in the television and radio sectors. In June 2009, the UK Government published Digital Britain - a report compiled by Lord Carter - which set out new recommendations for the next stages of transforming broadcasting (and broadband) technology and access in the UK. Measures discussed in the report include a 'changed role' for Channel 4, more financial support for public service broadcasting (PSB) and the termination of analogue radio broadcasts by 2015 (in television, the switchover from analogue to digital is already scheduled for completion in 2012).

Meanwhile, the consumer uptake of digital-based technologies continues apace, combining new ways of accessing both broadcast and 'narrowcast' (i.e. user-targeted) content. Research conducted for Key Note by BMRB Access and NEMS Market Research between 2005 and 2009 revealed high and rising penetration rates for products such as integrated digital television sets, Freeview boxes and digital audio broadcasting (DAB) radios, as well as for services such as Sky television and Virgin Media cable.

The BBC - a publicly funded broadcaster - is taking the lead in new broadcasting technologies. Meanwhile, commercial broadcasters, such as Sky and Virgin Media, are offering bundles of communication services to customers, including multi-channel television and radio, as well as options for broadband Internet, telephone lines and, in some cases, mobile telephone contracts, adding a further complexity to the broadcasting market.

Although broadcasting is being transformed technologically, the status quo has largely been preserved in terms of major broadcasters. The BBC's charter has been renewed until 2016; Sky and Virgin Media are dominant in satellite and cable, respectively; ITV is the outstanding commercial terrestrial company; and several radio companies have merged into one dominant force: Global Radio.

In contrast to the rapid changes taking place in the technology of broadcasting, the most popular broadcasts are still traditional in nature, including long-running soap operas, Hollywood films, live football and quiz programmes. The main question for the future may be a political one: the extent to which the voting public are still prepared to fund 'public service' broadcasting through the licence fee and other taxation

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
  - Television
  - Radio
- Market Trends
  - Television Viewing
  - Radio Listening
  - General Broadcasting Trends
- Economic Trends
  - Population
  - Table 1.1: Uk Resident Population Estimates By Sex (000), Mid-Years 2004-2008
  - Gross Domestic Product
  - Table 1.2: Uk Gross Domestic Product At Current
  - And Annual Chain-Linked Prices (£m), 2004-2008
  - Inflation
  - Table 1.3: Uk Rate Of Inflation (%), 2004-2008
  - Unemployment
  - Table 1.4: Actual Number Of Unemployed Persons In The Uk (Million), 2004-2008
  - Household Disposable Income
  - Table 1.5: Uk Household Disposable Income Per Capita (£), 2004-2008
- Market Position
  - The Uk
  - Table 1.6: Popular Leisure Activities In The Home (% Of Respondents), 2008
  - Overseas
2. Market Size
- The Total Market
  - Ownership Of Digital Media
  - Table 2.1: Ownership And Use Of Digital Media (% Of Respondents),
  - October 2005, April 2007 And May 2009
  - Consumer Spending
  - Table 2.2: Consumer Spending On Home Viewing And Listening Equipment And Services (£m And %), 2004-2008
  - Licence Fee Revenues
  - Advertising Revenues
  - Sponsorship
- By Market Sector
  - Digital Television
  - Table 2.3: Homes With Digital Television (% Of Homes With Any Television), 2007 And 2008
  - Figure 2.1: Homes With Digital Television(% Of Homes With Any Television), 2008
  - Digital Radio
3. Industry Background
- Recent History
- Number Of Companies
  - Table 3.1: Number Of Uk Vat- And/Or Paye-Based Enterprises Engaged In Radio
  - And Television Activities By Turnover Sizeband (Number And %), 2008
- Employment
  - Table 3.2: Number Of Uk Vat- And/Or Paye-Based Enterprises Engaged In Radio
  - And Television Activities By Employment Sizeband (Number And %), 2008
  - Regional Variations In The Marketplace
- Distribution
- How Robust Is The Market?
- Legislation
  - Communications Act 2003
  - Earlier Legislation
  - Role Of The Bbc
- Key Trade Associations
  - Industry Groups
  - Other Organisations
4. Competitor Analysis
- The Marketplace
  - Psb And The Bbc
  - Marketplace Expansion In The 2000s
- Market Leaders
  - Table 4.1: Major Companies In Uk Broadcasting, 2008
  - The Bbc And Bbc Trust
  - Main Commercial Broadcasters
  - British Sky Broadcasting Group Plc
  - Table 4.2: Sky Subscribers By Type Of Package (000 Subscribers), 2007 And 2008
  - Channel 4
  - Channel 5 Broadcasting Ltd
  - Itv Plc
  - Stv Group Plc And Utv Media Plc
  - Virgin Media Ltd And Uktv
  - Other Commercial Broadcasters
  - Radio Companies
  - Bauer Radio Ltd
  - Global Radio Ltd
  - Other Radio Companies
- Outside Suppliers
- Marketing Activity
  - Main Media Advertising Expenditure
  - Table 4.3: Main Media Advertising Expenditure On Television Services (£000), Year
  - Ending March 2009
  - Table 4.4: Main Media Advertising Expenditure On Radio Services (£000), Year
  - Ending March 2009
  - Other Marketing Activity
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Equipment Penetration
  - Table 6.1: Penetration Of Television Equipment By Sex, Age, Social Grade And Tenure (% Of Respondents), 2009
  - Table 6.2: Penetration And Use Of Television And Broadcasting Equipment By Sex, Age, Social Grade And Tenure (% Of Respondents), 2009
- Television Viewing And Radio Listening
  - Hours Viewed
  - Time Shifting
  - Targeted Audiences
  - Radio Listening
7. Current Issues
- The Carter Report
- Setanta In Administration
- Kangaroo Blocked
- Other Issues
8. The Global Market
- Cultural Factors
- Global Content Suppliers
- Global New Media Companies
- Global Equipment Companies
9. Forecasts
- Introduction
  - The Economy
  - Population
  - Table 9.1: Forecast Uk Resident Population By Sex (000), Mid-Years 2009-2013
  - Gross Domestic Product
  - Table 9.2: Forecast Uk Growth In Gross Domestic Product In Real Terms (%), 2009-2013
  - Inflation
  - Table 9.3: Forecast Uk Rate Of Inflation (%), 2009-2013
  - Unemployment
  - Table 9.4: Forecast Actual Number Of Unemployed Persons
  - In The Uk (Million), 2009-2013
  - Forecasts 2009 To 2013
  - Table 9.5: Forecast Consumer Spending On Home Viewing And Listening Equipment And Services In The Uk (£m And %), 2009-2013
  - Figure 9.1: Forecast Consumer Spending On Home Viewing Equipment And Services In The Uk (£m), 2009-2013
  - Figure 9.2: Forecast Consumer Spending On Home Listening Equipment In The Uk(£m), 2009-2013
- Market Growth
  - Figure 9.3: Growth In The Total Uk Home Viewing
  - And Listening Market (£m), 2004-2013
- Future Trends
  - Implications Of Setanta Failure
  - Regulation Of 'digital Britain'
  - Funding Options
  - From Goods To Services; Passive To Active
  - Cultural Lag In Broadcasting's Core Products
10. Company Profiles
- Bauer Radio Ltd
- British Sky Broadcasting Group Plc
- Channel 5 Broadcasting Ltd
- Global Radio Ltd
- Itv Plc
- Virgin Media Ltd
11. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
Key Note Research
The Key Note Range Of Reports