Online Video Media Spend: 2003 - 2010

Publication Date	February 2009
Publisher	Accustream iMedia Res.
Product Type	Report
Pages	230
ISBN Number	not applicable
Product Code	AMR00020

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Summary

This report calculates multiple ad sales components corresponding to annual growth 2003 - 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins. The report aggregates and separates media spend delivered though video platforms, VASP applications, direct sales teams, rep firms, ad serving engines, distributed or viral campaign management, search, discovery, curation, video indexers, and super syndicators.

Content

Executive Summary
- Online Video Media Spend Totals $2.12 Billion in 2008
Overview
Introduction to Online Video Advertising: 2003 - 2010
Online Video Advertising Terminology
Video Advertising Performance and Trends: Media Spend, Market Dynamics, Emerging Solutions and Innovations
- Trends: Efficiency, Accountability and Granular Measurement Applications Attract
- Brand Marketers Zeroing in on User Behaviors across The Spectrum of Viewer Orientations
- from Simple Product Search to Product Purchase Intent
- Trends: Relevancy/Roi Metrics That Take Brand Video Messaging beyond One-and-Done
- Interruptive Messaging
- Trends: Exploitation of Ugc/Hosted Network Environments Improve
- Trends: Growth in 3rd Party Ad Network Sales Forecast through 2010
- Trends: Greater Visibility inside Media Organizations of 3rd Party Ad Sales and
- Serving Platforms
- Trends: Market Expansion and Reach Improve through Standardized, Flexible and
- Feature-Rich Content Management Systems and Platforms
- Trends: Overlays Gaining Traction, Visibility and Attracting Media Dollars
- Trends: Viral Components to Campaigns Emerge as A Verifiable, Performance Driven
- Extensions of Distributed Paid Placement
Section One
Online Video Media Spend Totals $2.12 Billion in 2008
Online Video Gross Media Spend: 2003-2010
- Online Video Spend 2003 - 2010
- Historical and Forecast Online Video Media Spend Growth 2004 - 2010
- Cpm Comparison: 2007 - 2008
- New Video Inventory Categories, Avail Formats and Ad Network Success Helped Drive
- Media Spend in 2008
Section Two
Pre-Roll Inventory Expansion Being Accelerated by Distributed Library Management, Offsite Applications and Exploitation 2008 - 2010
- Pre-Roll Inventory Expanding, 12.6% Growth in 2008
- Pre-Roll Inventory and Media Spend
- Pre-Roll Video Media Spend: 2003 - 2010
- Pre/Mid Roll Inventory Utilization Summary: 2008
- Pre-Roll Video Inventory: 2003 - 2010
- Ad Networks Increase Visibility and Share of Pre-Roll Inventory Sales: 2008 - 2010
- Ad Network Pre-Roll Media Sales
- Pre Roll Media Spend: in-House vs. Ad Network Sales
- Pre/Mid Roll Video Advertising Inventory, Sales, Cpm and Revenue
- Worksheet: 2008
Section Three
Online Video Advertising Networks, Platforms and Applications Represented Total Inventory of
17.9 Billion Avails per Month in 2008
- Media Spend by Delivery Platform
- Video Search Gross Media Spend Share: 2008
- Video Search at $21 Million in Revenue in 2008
- Video Search Gross Media Spend: 2008
Section Four
in-Banner Video Platforms
- in-Banner Video Impressions Delivered Grew by 65.4% in 2008; Forecast at 20% in '09
- in-Banner Video Impression Growth: 2003 - 2010
- in-Page Video Impressions Served: 2003 - 2010
- Gross Media Spend Share as Delivered by in-Banner Video Platforms: 2008
- in-Banner Video Advertising Platform Media Spend: Gross Media Buys 2008
- in-Page/Banner Video Advertising Platform Profiles

Eyeblaster
Eyewonder
Pointroll

Section Five
Video Advertising Platforms and Media Sales
- 3rd Party Advertising Networks Represented 1 Billion Video Avails per Month (on A Non-
- Exclusive Basis) in 2008
- Advertising Networks and Gross Media Spend
- Video Ad Networks and Gross Media Spend: 2006 - 2010
- Video Ad Networks and Inventory under Representation: 2006 - 2010
- Video Ad Network Media Spend Share: 2008
- Video Advertising Platforms and Media Sales: 2008
- Bbe (Formerly Known as Broadband Enterprises)
- Spotxchange
- Tremor Media
- Worldnow
- Yume Networks
Section Six
Video Content and Advertising Platforms
- Gross Online Video Advertising Billings Total $147 Million Delivered through Major
- Cms Platforms in 2008
- Gross Media Spend Share as Delivered by Video Platforms: 2008
- Video Platform Gross Media Spend: 2008
Video Content and Advertising Platform Profiles/Q & A
- Auditude
- Baytsp
- Brightcove
- Theplatform
Section Seven
Overlay Solutions Platforms and Providers
- Video Overlay Inventory Totals 10.8 Billion Avails in 2008
- Video Overlay Media Spend and Avail Growth
- Video Overlay Media Spend: 2008 - 2010
- Video Overlay Annual Inventory Growth: 2008 - 2010
- Video Overlay Media Spend: 2008
- Video Overlay Application Gross Media Spend Share: 2008
- Video Overlay Application Gross Media Spend: 2008
Overlay Application Profiles and Q & A
- Adapt.TV
- Scanscout
- Videoegg
Section Eight
Video Search and Distributed Inventory Management
- Video Search Inventory at 4.5 Billion Avails in 2008
- Video Search Media Spend and Inventory
- Video Search Media Spend: 2008 - 2010
- Video Search Inventory/Requests: 2008 - 2010
- Video Search Gross Media Spend Share: 2008
- Video Search Gross Media Spend: 2008
- Video Search and Distributed Inventory Management
- Aol/Truveo
- Magnify.Net
Section Nine
Video Publishers, Networks and Syndication Platforms (Professional Content)
- Associated Press Online Video Network
- Blastro.Com
- Comcast.Net
- Comedycentral.Com/Atom.Com
- Eonline/Comcast Networks
- Fox/Nbc/Hulu
- Heavy.Com
- Macrovision/Tvguide Interactive
- next New Networks
- Nfl.Com
- Turner New Media Entertainment
- Veoh.Com
- Weather.Com
- Worldnow
- Yahoo
- Verizon
Section Ten
Video Publishing/Hosting Networks (Ugv)
- Break.Com/Break Media Networks
- Metacafe
- Zvue