Pre-Roll Video Inventory and Media Spend: 2003 - 2010

Content

• Executive Summary
  • Pre-Roll Inventory Grew by 12.6% in 2008; Pre-Roll Media Spend Forecast to Increase by 31.6% in 2009
  • Pre-Roll Video Advertising Inventory Is Forecast at 23.9 Billion Units in 2009
  • News Content Accounts for 32.1% of Pre-Roll Media Spend in 2008
  • Abc (Including Abcnews and Abc O & Os), Turner New Media and Hulu Account for A Combined 30.6% of Pre-Roll Media Spend in 2008
  • Video Advertising Network Gross Pre-Roll (Remnant) Advertising Billings at $116.4 Million in 2008
• Section One
  • Pre-Roll Inventory Grew by 12.6% in 2008; Pre-Roll Media Spend Forecast to Increase by 31.6% in 2009
  • Pre-Roll Inventory and Media Spend
  • Pre-Roll Ads Inserted on Average Every 1.5 Video Content Plays in 2008; Ratio Forecast to Remain Steady in 2009
  • Online Video Media Spend by Avail Type: 2003 - 2010
  • Direct Sales Teams Will Place 60% of Pre-Roll Inventory in 2009
  • Pre Roll Media Spend: in-House vs Ad Network Sales
  • Cpms Declined Slightly across Most Video Avail Formats in 2008
  • Cpms: 2007 and 2008 Comparison
  • Pre-Roll Cpms Are Still Holding in The Low $20 Range for Short-Form Content, Low $30s for Long-Form Content
  • Pre/Mid Roll Video Advertising Inventory, Sales, Cpm and Revenue Worksheet: 2008
  • Terminology Used in This Research Report
• Section Two
  • News Content Accounts for 32.1% of Pre-Roll Media Spend in 2008
  • Pre-Roll Gross Media Spend: 2008
  • Long-Form Premium Television Content Attracts 72.1% of Gross Media Spend in The Television Category
  • Television Pre-Roll Gross Media Spend by Format
  • Entertainment/Kids Television Has A Lower than Average Pre-Roll Insertion Ratio per Content Plays, and The Highest Level of Intra-Brand Media Placement
  • News Is Being Monetized with Pre-Roll Video on A One-to-One Basis
  • Content Plays per Video Ad Insertion: Pre-Roll 2008
  • Premium Pre-Roll Placed against Long-Form TV Content Topped Cpm Ranges in 2008
• Section Three
  • Abc (Including Abcnews and Abc O & Os), Turner New Media and Hulu Account for A Combined 30.6% of Pre-Roll Media Spend in 2008
  • Pre/Mid Roll Video Advertising Media Spend Share by Aggregated Brand: 2008
  • The Top Twenty Aggregated Brands Generated 94.8% of Pre-Roll Gross Media Spend in 2008
  • Pre-Roll Gross Media Spend by Associated Brand: 2008
  • Q & A
  • Comcast.Net
  • Comedycentral.Com/Atom.Com
  • Fox/Nbc/Hulu
  • Heavy.Com
  • Msnbc.Com
  • Turner New Media Entertainment
  • Veoh.Com
  • Weather.Com
• Section Four
  • 3rd Party Video Advertising Network Aggregated Pre-Roll (Remnant) Inventory Is in Demand, but IT's A Highly Charged and Competitive Sales Environment
  • Video Advertising Network Gross Pre-Roll Advertising Billings at $103 Million in 2008
  • Video Advertising Networks Pre-Roll Gross Billings: 2007 - 2010
  • Tremor Media and Bbe Capture Double-Digit Share of Gross Media Spend in Remnant Pre-Roll Segment
  • 3rd Party Video Advertising Networks Place 24% of Media Bought against Pre-Roll Inventory in 2008
  • Ad Network Share of Premium Pre-Roll Gross Billings: 2008
  • Hosting, Insertion and Cms Fees Playing An Increasing Role in Remnant Pre-Roll Network Revenue
  • Q & A
  • Brightroll
  • Bbe (Broadband Enterprises)
  • Spotxchange
  • Tremor Media
  • Worldnow
  • Yume Networks