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Mobile Video Adaptation And Delivery 2013 - 2016
- Publication Date:April 2013
- Publisher:TeleResearch Labs
- Product Type: Report
Mobile Video Adaptation And Delivery 2013 - 2016Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven't been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years - for the time has come when you simply can't afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers. As a Mobile Network Operator you must ask yourself: 1. Are you having a hard time in network management for delivering seamless quality mobile video & TV services? 2. Have you thought of delving your operations in unserved/ underserved markets, globally? 3. Are you at a loss as to selecting the most profitable business partnerships vis-à-vis mobile video and TV services? 4. Does choosing the most appropriate business and pricing model for your mobile video services becoming an ongoing struggle for you? 5. Are you confused as to whether your mobile video services' roadmap correct? 6. Are you paying enough attention on consumer/ devices segmentation? 7. Is managing data traffic becoming an increasingly tough task for you? 8. Are regulatory measures hindering your business prospects? 9. Have you thought of newer ways to promote your mobile video & TV services or are still relying on conventional techniques? 10. Have you thought of collaborating with other industries in tapping further mobile video & TV subscribers? If you affirm to any of the above questions our research could be a ready reckoner for you. As voice revenues are slowly being choked of front of MNOs worldwide is - How to keep spiraling up their ARPUs in front of this relentless assault? Granted, there's 4G LTE/ WiMAX as a soothsayer….however, we aren't talking of the run-of-the-mill data consumption - The global mobile data traffic would go over 10 exabytes a month by 2016 as per the research analysts of TeleResearch Labs - and video content would comprise the lion's chunk of the matter. Why is this so? Well, firstly, owing to the simple fact - What's visualised is better perceived/ understood, globally, be it an avid music lover or a porn addict (no pun intended), or, the big-shot C-Level executive of any business, be it Telecoms, IT, Retail, Manufacturing etc. With the varied differences in the socio-economic make-up of countries spanning from North America to the depths of Africa, and the fastly-rising lifestyles of people in Asia, to Australia & New Zealand, the time is Now for all MNOs & the producers of mobile communications devices to Act rather than feel hopelessly outdated within the next 4 years - And that's what led to the birth of our latest investigation, justifiably titled - Mobile Video Adaptation & Delivery, 2013 - 2016.Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven't been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years - for the time has come when you simply can't afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers. Who might be interested in this Report? Telecom Investors With an obvious interest in the ongoing happenings within the mobile video segment of Telecoms,the report provides indepth-insight for telecom investors they cannot neglect. High concerns onthe possible variance their investments might go through, is a good enough reason why this reportwill be beneficial for them. Operators For a better understanding of the dynamics of mobile video markets across the globe, this studywould also provide global opportunities and competitive analysis. Business Case Studies,Absolute picture of the mobile video subscriber growth & psychology and recent technologicaldevelopments make this a must read for better understanding of current and upcoming scenarios. Device Makers For better product development and giving a competitive edge to the product in sync with thetechnological revolution. Service providers and Application Developers Insight on the market expectations and forecasting risks and opportunities as mobile videoservices would plunder along global markets in the years ahead. Content providers The possible changes that content development might go through and issues of adaptabilitysolved. Regulators A study of regulatory standards maintained across the globe and the possible amendments thatmight be required. Educational Institutes (esp. in the telecom or IT sector) A complete analysis with case studies for in depth understanding of mobile video technologyrevolution. A compelling study and research material for both students and professors.
1 Market Definitions and Research Methodology 2 Executive Summary 3 Global Mobile TV Market-It's a Long Road…and it's Hard as Hell.. 3.1 Market Introduction 3.2 Mobile Convergence: Mobile TV and Fixed 3.3 How Mobile TV Services Can be Improved? 3.3.1 Transition from Analog to Digital in Process 184.108.40.206 Digital Communication System Based 220.127.116.11 Analog Based Mobile TV 18.104.22.168 Digital Based Mobile TV 3.3.2 Broadcast Standards: Key Modes of Delivery 3.3.3 Solution Reaching Mass Level Audience 3.3.4 The Significance of Stakeholders' Cooperation 3.4 Monetisation of Mobile TV Services 3.4.1 Revenue Generation Sources 3.4.2 Right Business Model to be Adopted 3.4.3 Direct Model 22.214.171.124 Mobile Operator Led Approach 126.96.36.199 Mobile Operator Led Approach with Broadcaster network Operator 3.4.4 Collaborative Model 188.8.131.52 Wholesaler Service Provider Model 3.4.5 Independent Model 184.108.40.206 Broadcaster Led Approach/ Free-to-Air 3.4.6 Case Studies: Business Models and Practices - What to Adopt and What to Avoid? 220.127.116.11 Pricing Strategy Crucial for Service providers 18.104.22.168.1 Qualcomm FLO TV - A Case of Suicide? 22.214.171.124.2 Verizon V Cast - If not Price then What Went Wrong? 126.96.36.199 Business Models Adopted in Different Regions 188.8.131.52 New Hybrid Digital Business Model adopted in Eastern Africa 184.108.40.206 Does MobiTV Business Model Have an Ambiguous Future? 220.127.116.11 Emerging Concept - TV Everywhere 3.4.7 Favorable Regulations: Key to Success 18.104.22.168 Regulations Affecting the Market 22.214.171.124 Duplicate/ Multiple Regulations Hindering Growth 126.96.36.199 Different Strategies for Different Regions 188.8.131.52.1 Why Europe still Struggles in the Lead? 184.108.40.206.2 Overview of Regulations in North America 220.127.116.11.3 Asia Pacific Leading the Market 3.5 Mobile TV Market Analysis 3.5.1 Global Mobile TV - Current and Market Forecast 3.5.2 Global Mobile TV Market Revenue by Service Type 3.5.3 Global Mobile TV Revenue Market by Platform 3.5.4 Global Mobile TV Market Revenue by Business Model 3.5.5 Global Mobile TV Subscriber Base Forecast 3.5.6 Global Mobile TV Subscriber base by Technology 3.6 Regional Analysis of Mobile TV Market 3.6.1 North America 18.104.22.168 Market Dynamics and Snapshots 22.214.171.124 Number of US Mobile Internet and Video Viewers Increasing Significantly 126.96.36.199 US Mobile Video Ad Spending 188.8.131.52 Mobile TV Current Revenues and Market Forecast 184.108.40.206 Mobile TV Subscriber Base Forecast 3.6.2 Europe 220.127.116.11 Market Dynamics and Snapshots 18.104.22.168 Mobile TV - Current and Market Forecast 22.214.171.124 Mobile TV Subscriber Base Forecast 3.6.3 Latin America 126.96.36.199 Market Dynamics and Snapshots 188.8.131.52 Rollout of 700 MHz of Digital Dividend Spectrum 184.108.40.206 Mobile TV - Current Revenue and Market Forecast 220.127.116.11 Mobile TV Subscriber Base Forecast 3.6.4 Asia Pacific 18.104.22.168 Market Dynamics and Snapshots 22.214.171.124 Mobile TV - Current Revenue and Market Forecast 126.96.36.199 Mobile TV Subscriber Base Forecast 3.6.5 Middle East & Africa 188.8.131.52 Market Dynamics and Snapshots 184.108.40.206 Huge Potential lying in the African Mobile TV Market 220.127.116.11 Mobile TV Revenues - Current and Market Forecast 18.104.22.168 Mobile TV Subscriber Base Forecast 3.7 Key Developments in Mobile TV Market 3.7.1 Key Mobile TV Offerings 22.214.171.124 Verizon Video 126.96.36.199 AT&T U-Verse Mobile 188.8.131.52 Sprint TV 184.108.40.206 T-Mobile TV Prime 3.7.2 YouTube Dominates Social Networking 220.127.116.11 YouTube Video Consumption across Social networks 18.104.22.168 YouTube Shared-Revenue Model Analysed 22.214.171.124 YouTube Usage compared to other Video Brands 126.96.36.199 Top 10 Most Subscribed Channels on YouTube 3.7.3 Future Events to Watch Out For 188.8.131.52 Worldwide Sports Events 184.108.40.206 CyFrowy Polsat to Launch Mobile TV Service in 2012 3.7.4 MetroPCS Launching Dyle Mobile DTV Service 3.7.5 TV Viewing on Tablets to Put on the Spikes in Coming Years 220.127.116.11 Tablets boosting Mobile TV Revenues 18.104.22.168 Growing Significance of Tablets 22.214.171.124 Tablets Cannibalising Other Devices' Usage 3.7.6 PacketVideo Will Launch Mobile TV Add-on Devices 4 Global Mobile Video Services Market- A Shredding Analysis 4.1 Market Introduction and Overview 4.2 Significance of Mobile Video Consumption to Leapfrog 4.3 What Roadmaps Should Operators/ Greenfield Players Follow to Combat the Risks Associated with Mobile Video Market? 4.3.1 Evaluation of the Risks Associated with Mobile Video Services 4.3.2 Leveraging Mobile Video Services for Maximum ROI 126.96.36.199 Optimising CAPEX is the Focal Point 188.8.131.52.1 Switching from LTE Trials to Commercial - Increasing Mobile CAPEX 184.108.40.206.2 Network Sharing Reduces CAPEX and OPEX 220.127.116.11.3 Reducing Mobile Backhaul Operational Cost 18.104.22.168.4 Deployment of Small Cells 22.214.171.124 Mobile Data Traffic Offloading Solutions - An Eye Opener 126.96.36.199.1 Femtocells vs. Wi-Fi for Data Offloading - Which would make the ultimate cut? 188.8.131.52 Enhancing Customer Experience 184.108.40.206.1 Cable TV & Mobile TV - Would the Customers Keep Paying Dually? 220.127.116.11.2 Weekly and Monthly Time Spent on Video by Age and Gender (in U.S) 18.104.22.168.3 Women Spend More Time on Social Networking than Men Globally 22.214.171.124.4 Usage of Mobile VAS Services 126.96.36.199.5 Enhancing Video Quality for Viewers 188.8.131.52 Providing Innovative and Quicker Product Packaging 184.108.40.206 Appropriate Video Content Strategies 4.3.3 Applying Optimum Pricing Model 4.4 Monetisation of Mobile Video Services 4.4.1 Global Mobile Video Services Subscribers Forecast 4.4.2 Global Mobile Video Services Market Revenue Forecast 4.4.3 Regional Mobile Video Revenues Forecast 4.4.4 Regional Mobile Video Subscribers Forecast 4.5 Mobile Video Beyond Telecoms Realms - How and Which Way Other Businesses Stand to Benefit….and Add to Operators' Revenue 4.5.1 New Avenues for Automobile Industry - A Feature to Differentiate 4.5.2 Remote Mobile Security Vigilance Industry Becoming Efficient 4.5.3 Education Industry providing New Advance Solutions 4.5.4 Healthcare Industry Benefiting from Mobile Video Services 220.127.116.11 Verizon, Motorola Mobility and BoxTone Rendering Mobile Solution to Healthcare Industry 18.104.22.168 Bell's Video Solutions for Healthcare 4.5.5 Mobile Video Merchandising Advantageous in Retail Sector 4.5.6 Video Calling: Huge Future Potential 4.5.7 NFC will be a Key Driver 4.5.8 Surging Content Market Taking Video to New heights 4.5.9 VoD Market Growing Fast in Latin America 4.5.10 Open Source Empowering the Market 5 Global Mobile Consumer Devices Market - Current Evaluation and a Peek Ahead 5.1 Devices Playing Crucial Role 5.1.1 Global Mobile Consumer Device Shipment - Current and Forecast 5.1.2 Mobile Consumer Device Shipment Forecast by Type 5.1.3 4G LTE Handset Shipment Forecast 5.1.4 Smartphones' & Tablets' Penetration in BRIC 5.2 A Plethora of Devices Leading to Bandwidth Crunch 5.3 What are the New Opportunities to Grab in the Device Accessories Market? 5.3.1 Global Mobile TV Receiver Chips Market 5.3.2 Smartphones Accessories Market 6 A Brief Analysis of Who should Do what? 6.1 What are Stakeholders' Roles in Mobile Ecosystem? 6.1.1 Cellular Service Provider and Operator 6.1.2 The Broadcast Network Operator 6.1.3 The Advertiser 6.1.4 The Content Creator/ Provider/ Broadcaster 6.1.5 The Content Aggregator 6.1.6 The Handset Manufacturer 6.1.7 Application and Service Provider 6.1.8 The End User 6.2 Business Partnerships - How to Strategise and Select for Seamless Delivery of High Quality Mobile Video Services? 6.2.1 MobiTV Joining Hands with Dolby to Deliver High Quality Sound across All Screens 6.2.2 QuickPlay Media Powering myTV Video services in Hong Kong 6.2.3 Collaboration of Dialogic with VoiceServe to Develop Mobile Video Conferencing 6.2.4 Verizon and Redbox Partnership Cannibalising Netflix Business 6.2.5 Global Technologies and Yorktel Fortifying Global Leadership in Mobile Video Conferencing Market 6.2.6 Bell with QuickPlay Media Introduced Enhanced Mobile TV Player 7 Competitive Landscape for Operators and Mobile Device Makers: Who is Ahead of Whom and Why? 7.1 A Closer Look at Top Players 7.1.1 Players Leading in Smartphone Market 7.1.2 Could Apple's Tablet Market Dominance be Ended? 7.1.3 Nokia on its Deathbed? 7.2 Significant Business Case Studies 7.2.1 NTT DoCoMo, Japan 7.2.2 China Mobile, China 7.2.3 Maxis Malaysia, Malaysia 7.2.4 Telstra, Australia 7.2.5 SK Telecom, South Korea 7.2.6 Verizon Wireless, USA 7.2.7 AT&T Mobility, USA 7.2.8 Orange, France 7.2.9 MTS, Russia 7.2.10 MTN, Nigeria 7.2.11 Vodacom, South Africa 7.2.12 ViVO, Brazil 7.2.13 Pay OTT TV - Analysis and Business Models of Two Top Rivals 22.214.171.124 Hulu Plus 126.96.36.199 Netflix 7.2.14 Nimble TV 8 Multiple Revenue Streams of Mobile Video Services to Curb Churn 8.1 Market Introduction and Developments 8.2 IPTV and Mobile TV Extending Pay TV Market to New Heights 8.2.1 Pay TV Market - Shifting Trend to IP based Deliveries 8.3 Basket of Mobile Video Services Available for Monetisation 8.3.1 Mobile TV Services 8.3.2 Mobile Video on Demand Services 8.3.3 Mobile Video Advertising 8.3.4 Live Cameras 8.3.5 Video Portals 8.3.6 User-Generated Video (UGV) 8.3.7 Other Streaming Applications 9 What are the Prime Catalysts for Mobile Video Services Market? 9.1 Key Factors Shaping the Mobile TV and Video Services Industry 9.1.1 The Increasing Use of Mobile Broadband Driving the Video Market 188.8.131.52 Global Mobile Broadband Usage 184.108.40.206 Mobile Internet Users and Monthly Internet usage 9.1.2 World's Internet Traffic Dominated by Mobile Data Traffic 220.127.116.11 Mobile Data Usage per Month 18.104.22.168 Global Mobile Data Traffic 22.214.171.124 Global Monthly Mobile Data Forecast 126.96.36.199 Mobile Monthly Data Forecast by Geographical Region 188.8.131.52 Mobile Data Traffic Forecast by Device Type 184.108.40.206 Mobile Data Traffic Forecast by Networks (2G, 3G & 4G) 220.127.116.11 Mobile Data Traffic Forecast by Application Category 9.1.3 Advertisers Viewing Mobile TV as A Tool to Target Mass Customers 18.104.22.168 Global Digital Media -Transformation in Advertising Channel Spending 22.214.171.124 Monetisation of Video Advertising through Mobile Devices 126.96.36.199 Average Click-Through Rate Rising on Mobile Devices 9.1.4 Mobile Video - A New Platform to Boost Sagging ARPUs 9.1.5 Spurring Mobile Applications Demand will Continue to Drive the Market 188.8.131.52 Mobile App Store Downloads 184.108.40.206 Mobile App Store Revenues of Top players 9.1.6 Inclining Spoon Feeding Habits leads the Customers to Want More and Better 9.1.7 3G/ 4G Leading the Battle of Technology 220.127.116.11 Evolution of Technologies 18.104.22.168 Technology Forecast by Subscriber Base 22.214.171.124 Global LTE/ WiMAX Deployment 9.1.8 Smartphone - A Turnaround in the in Mobile Devices Market 126.96.36.199 Global Smartphones' Current Sales and Market Forecast 188.8.131.52 Smartphones' Market Scenario in Key Countries 184.108.40.206 NTT DoCoMo 4G LTE Smartphone 220.127.116.11 AT&T 4G LTE Smartphone 18.104.22.168 Smartphone Apps Playing a Significant Role 22.214.171.124.1 BBC iPlayer 126.96.36.199.2 Elgato's Eye TV 188.8.131.52.3 Slingbox Television 184.108.40.206.4 Live TV Sports Coverage Through Sky Mobile TV 220.127.116.11.5 Streaming Live TV from PlayStation 3 with Play TV 18.104.22.168.6 SlingPlayer Mobile App for watching Terrestrial TV on Smartphones 22.214.171.124 Smartphones to Watch Out For in 2012 126.96.36.199.1 HTC One X, S and V 188.8.131.52.2 Nokia 808 Pure View 184.108.40.206.3 Nokia Lumia 610 220.127.116.11.4 Samsung Galaxy Beam 18.104.22.168.5 Sony Xperia P, Xperia U, Xperia S 22.214.171.124.6 LG Optimus 4X HD 126.96.36.199.7 LG Optimus VU 188.8.131.52.8 Panasonic Eluga 184.108.40.206.9 Huawei Ascend D Quad 220.127.116.11.10 Acer Liquid Glow 18.104.22.168.11 Lava Xolo X900 9.1.9 Underserved/ Unserved Markets - A Hub of Unmet Needs 9.1.10 Growing Popularity of UGC and Web Mobile Social Networking - YouTube, Facebook, Twitter and LinkedIn 22.214.171.124 Global Mobile Social Networking Customers 126.96.36.199 Emerging Trends in Major Markets 9.1.11 Faster Adoption of Video Content Drives the Market Growth 10 What Restricts Mobile Video Services Market? 10.1 Key Inhibitors Affecting Mobile TV and Video Services (VoD) Market 10.1.1 Subscribing Cost Still Remains Out-of-Pocket for a Significant Customer Base 10.1.2 Global Recession Affecting Consumer Real Spending and Operators' Revenues 10.1.3 Companies Reluctant to Invest in Required High Infrastructure Cost 10.1.4 Spectrum and Bandwidth Problems Limiting Its Growth 10.1.5 Consumers Lack of Interest in Mobile Broadband Affects Mobile Video Market 10.1.6 Uncertainties of Business Models - A Major Setback with Service Providers 10.1.7 Non Availability of Compatible Smartphones Bolstering Operators Challenges 10.1.8 Migration Completely to 3G/ 4G Technology will be a protracted Task 10.1.8.1 Higher numbers of 2G Subscribers than 3G 10.1.9 Regulatory resolutions Affecting the Mobile Video Market 11 Our conclusion and findings. How to succeed? 11.1 Getting the Pricing Right for Mobile TV Services 11.2 Selecting the Most Appropriate Hybrid Technologies for Reducing Infrastructure Costs 11.3 Innovation and Affordability should be the Key Mantras for Success 11.4 Ensuring Friendly Regulatory Environment to Boost Mobile TV Services 12 Glossary List of Tables Table 3-1: Comparison of Analog Mobile TV vs. Digital Broadcast Mobile TV Table 3-2: Mobile TV Key Broadcasting Standards Synopsis Table 3-3: Types of Transmission Table 3-4: Examples of Mobile TV Business Models Table 3-5: Regulators governing Telecom Industry in Different Countries Table 3-6: European Mobile TV Regulation Overview Table 3-7: Regulations Proposed in China and Hong Kong Table 3-8: Online Unique Viewers for Video Brands (In 000), Jan 2011 Table 3-9: Online Total Streams for Video Brands (In 000), Jan 2011 Table 4-1: US: Weekly Time Spent in Hours: Minutes - By Age Demographic, 2011 Table 4-2: US: Monthly Time Spent in Hours: Minutes - By Age Demographic, 2011 Table 4-3: US: Video Audience Composition - Monthly Time Spent By Gender, 2011 Table 4-4: Consumer usage of Mobile VAS Services on Smartphones (In %), 2011 & 2016 Table 4-5: Orange O2 Product Package Detail, Sept 2011 Table 4-6: Comparison of LTE Price Plans for Commercial Offerings, 2011 Table 4-7: Mobile Video Services Revenues by Region Forecast (In US$ Million), 2011 2016 Table 4-8: Mobile Video Subscribers by Region (In Million), 2011-2016 Table 5-1: Global Mobile Consumer Device Shipment by Type (In Million), 2011 - 2016 Table 6-1: Stakeholders Brief Synopsis Table 7-1: Smartphones' Quarterly Sales by Top Players (In Million), 2010 & 2011 Table 7-2: Tablets' Sales by Top Players (In Million), 2010 & 2011 Table 7-3: Nokia Leading the Handsets Sales (In Million), 2010 & 2011 Table 7-4: NTT DOCOMO Quick Facts Table 7-5: China Mobile Ltd. Quick Facts Table 7-6: Maxis Quick Facts Table 7-7: Telstra Quick Facts Table 7-8: SK Telecom Quick Facts Table 7-9: TU Media Corp. Milestones Table 7-10: Verizon Wireless Quick Facts Table 7-11: Verizon Wireless Mobile Broadband Network Evolution & key developments in Mobile Video Table 7-12: AT&T Quick Facts Table 7-13: AT&T Video Capture Charges Table 7-14: Orange Quick Facts Table 7-15: MTS Russia Quick Facts Table 7-16: MTN Nigeria Quick Facts Table 7-17: Vodacom Quick Facts Table 7-18: Vivo Quick Facts Table 7-19: Hulu Quick Facts Table 7-20: Netflix Quick Facts Table 7-21: Netflix Cost for Repurposed Movies & TV Contents, 2012 Table 7-22: Nimble TV Quick Facts Table 8-1: Global Mobile Video Services Market/ Applications Table 9-1: Mobile-Only Internet Users by Region (In Million), 2011 - 2016 Table 9-2: Mobile Subscribers Accessing Web at Least Monthly, 2011 Table 9-3: Mobile Data Usage per Subscriber per Month by Geographical Region (In MB), 2009 -2015 Table 9-4: Global Monthly Mobile Data Traffic by Geographical Region (In TB), 2011 - 2016 Table 9-5: Monthly Mobile Video Data Traffic Forecast by Device Type (In TB), 2011 - 2016 Table 9-6: Evolution of Technologies Table 9-7: Global 3G & Above Subscriber Base by Geographical Region (In Million), 2011 - 2016 Table 9-8: Smartphones Market Share by Country, (In %), 2011 Table 9-9: Growing Trends in Mobile Social Networking in US and EU5, September 2010 and September 2011 Table 10-1: Global: Mobile TV and VoD Services Subscriber Cost, 2011 List of Figures Figure 3-1: Types of Mobile TV Services Figure 3-2: Evolution of Converged Cross-platform Services, 2011 Figure 3-3: Mobile TV Value Chain Model Figure 3-4: Sources of Revenue for Mobile TV Figure 3-5: Mobile TV Business Models Figure 3-6: Mobile Operator Led Approach Model Figure 3-7: Wholesaler Service Provider Model Figure 3-8: Broadcaster Led Approach Model Figure 3-9: Global Mobile TV Regulations Overview Figure 3-10: Mobile TV Revenue Forecast (In US$ Million), 2010 - 2016 Figure 3-11: Mobile TV Revenue Forecast by Service Type (In US$ Million), 2010 - 2016 Figure 3-12: Mobile TV Revenue Forecast by Service Type (In %), 2010 - 2016 Figure 3-13: Mobile TV Revenue Forecast by Platform (In US$ Million), 2010 - 2016 Figure 3-14: Mobile TV Revenue Forecast by Platform (In %), 2010 - 2016 Figure 3-15: Mobile TV Revenue Forecast by Revenue Model (In US$ Million), 2010 - 2016 Figure 3-16: Mobile TV Revenue Forecast by Revenue Model (In %), 2010 - 2016 Figure 3-17: Mobile TV Subscriber Base Forecast (In Million), 2010 - 2016 Figure 3-18: Mobile TV Users by Service Type (In Million), 2011 - 2016 Figure 3-19: US Mobile Internet Users and Penetration (In Million), 2011 - 2016 Figure 3-20: US Mobile Video/ TV Users and Penetration (In Million), 2010 - 2016 Figure 3-21: US Mobile Video Ad Spending and Penetration (In US$ Million), 2011 - 2016 Figure 3-22: North America Mobile TV Revenue Forecast (In US$ Million), 2010 - 2016 Figure 3-23: North America Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016 Figure 3-24: Europe Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016 Figure 3-25: Europe Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016 Figure 3-26: Additional Mobile Broadband Coverage Achievable with 700 MHz band in Major Regions of Latin America Figure 3-27: Latin America Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016 Figure 3-28: Latin America Mobile TV Subscriber Base Forecast (In Million), 2011-2016 Figure 3-29: 3G Subscribers for Top 3 Operators in China (In Numbers), 2011 Figure 3-30: Top 3 Players' 3G Market Share in China (In %), 2011 Figure 3-31: Asia Pacific Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016 Figure 3-32: Asia Pacific Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016 Figure 3-33: Middle East & Africa Mobile TV Revenue Forecast (In US$ Million), 2011 - 2016 Figure 3-34: Middle East & Africa Mobile TV Subscriber Base Forecast (In Million), 2011 - 2016 Figure 3-35: AT&T U-Verse TV Subscriber Base and ARPU, 2010Q1 - 2011Q4 Figure 3-36: YouTube Views Per Day Timeline Figure 3-37: YouTube Video Consumption across Social Networks Figure 3-38: YouTube, World's Biggest Source of Mobile Data (In %), 2011 Figure 3-39: Global Mobile Data Bandwidth and Mobile Streaming Usage by YouTube, H1 2011 Figure 3-40: Top 10 Most Subscribed Channels of YouTube along with Subscribers, 2011 Figure 3-41: Tablets as a Part of Mobile TV Revenues (In %), 2011 and 2016 Figure 3-42: Video Viewing Trend on Desktops, Handsets and Tablets (In Minutes), 2011 Figure 3-43: Partial Replacement of Devices by iPad (In %), Jan 2012 Figure 4-1: Mobile Video Services Market Overview Figure 4-2: Risks Associated With Mobile Video Figure 4-3: LTE Benefits in terms of Cost per Bit and Latency Compared to 3G, HSPA, HSPA+ (In US$) Figure 4-4: Accumulated CAPEX and OPEX Savings from Network Sharing over 5 Years (In%) Figure 4-5: Mobile Backhaul Operational Cost Forecast (In US$ Billion), 2011 - 2016 Figure 4-6: Small Cells Backhaul Capital Expenditure Forecast (In US$ Billion), 2011 - 2016 Figure 4-7: Wi-Fi vs. Femtocells Penetration (In %), 2011 and 2015 Figure 4-8: Active Wi-Fi Users as a Percentage of Total Smartphone Users, Selected Countries, Jan 2012 Figure 4-9: UK: SKY Cable TV vs. Netflix Subscribers (In Numbers), 2011, 2012, 2015, 2017 and 2022 Figure 4-10: US: Average Monthly Time Spent on TV/ Video by Gender (In Hours: Min), Q2 2011 Figure 4-11: Average Hours Spent Per Visitor on Social Networking by Region, October 2011 Figure 4-12: Global: Mobile Video Subscriber Base Forecast (In Million), 2011-2016 Figure 4-13: Mobile Video Services Revenue Forecast (In US$ Million), 2011-2016 Figure 4-14: Mobile Video Services Revenue by Region Forecast (In %), 2011-2016 Figure 4-15: Mobile Video Subscribers by Region Forecast (In %), 2011-2016 Figure 4-16: Global Video Calling Minutes (In Billion), 2010 - 2016 Figure 4-17: Global NFC Mobile Phone Market (In Million), 2011 - 2016 Figure 4-18: Latin America VoD OTT Market Active Accounts Forecast (In Million), 2011 - 2016 Figure 4-19: Android App Market by Type (In %), 2011 Figure 5-1: Global Mobile Consumer Device Shipments Forecast (In Million), 2011 - 2016 Figure 5-2: Global Consumer Device Shipments by Type (In %), 2010 - 2016 Figure 5-3: Global 4G LTE Handset Shipments Forecast (In Million), 2011 - 2016 Figure 5-4: Smartphones' and Tablets' Penetration in BRIC (In %), Dec 2011 Figure 5-5: Multiplying Effect of High End Devices on Mobile Data Traffic, 2011 Figure 5-6: Global Mobile TV Receiver Chips Market Forecast (In Million), 2011 - 2016 Figure 7-1: Smartphones Sales by Top Players (In %), 2010 and 2011 Figure 7-2: Apple the Leader of Tablets Market (In %), 2011 Figure 7-3: Nokia Leading the Handsets Sales (In %), 2010 & 2011 Figure 7-4: NTT DOCOMO 3G Data Traffic (In MB/user/month), 2005-2011 Figure 7-5: NTT DOCOMO 3G Video Data Traffic (In MB/User/Month), 2007-2011 Figure 7-6: NTT DOCOMO Growth of 3G Video Data Traffic (In %), 2007-2011 Figure 7-7: NTT DOCOMO Voice & Packet ARPU Past Trend & Forecast (In Yen), 2008-2013 Figure 7-8: NTT DOCOMO Data Revenue (In US$ Billion), 2009-2011 Figure 7-9: NTT DOCOMO BEE TV Subscribers (In Million), 2009-2011 Figure 7-10: NTT DOCOMO BEE TV Subscribers (In Million), 2012-2016 Figure 7-11: China Mobile Video Subscribers (In Million), 2006 - 2011 Figure 7-12: China Mobile Ltd. Non SMS Data Revenue (In Million) & Growth (In %), 2008 - 2011 Figure 7-13: China Mobile Ltd. Wireless Data Traffic (In Billion Megabytes), 2010 - 2011 Figure 7-14: Chinese Consumer Preference for Website Categories Figure 7-15: Maxis's Non-Voice Mobile Revenue (In Million RM), Q3 2010 - Q3 2011 Figure 7-16: Maxis's Wireless Broadband Subscriber Base (In ‘000), Q3 2008 - Q3 2011 Figure 7-17: Maxis's Wireless Broadband Revenue (In Million RM), 2010 - 2011 Figure 7- 18: Telstra Non SMS Data Revenue (In Million AUD), Q1 2007 - Q1 2008 Figure 7-19: Telstra Blended ARPU (In AUD), 2006 - 2007 Figure 7-20: Telstra Mobile Broadband Revenue (In US$ Million), 1H 2009 - 2H 2011 Figure 7-21: Telstra Wireless Broadband Revenue (Data Card) (In Million AUD), 2007 - 2011 Figure 7-22: TU Media Subscribers (In Million), 2005 - 2011 Figure 7-23: Verizon Data ARPU as % of Total ARPU, 2006, 2008 & 2011 Figure 7-24: Verizon Wireless Data Revenue (In US$ Billion), 2008 - 2011 Figure 7-25: AT&T U-verse TV Subscribers in Service (In Million), 2009 - 2011 Figure 7-26: AT&T Mobile Broadband Traffic Growth (In Million Megabytes), 2008 - 2010 Figure 7-27: AT&T Wireless Data Revenue (In US$ Billion), 2008 - 2011 Figure 7-28: AT&T Wireless Data Revenue (In US$ Billion), Q4 2010 - Q4 2011 Figure 7-29: Orange France Mobile Broadband Customers (In Million), Q1 2009 - Q 2011 Figure 7-30: Orange Mobile Voice & Data ARPU (In Euros per Month), 2008 - 2011 Figure 7-31: MTS Russia VAS ARPU (In RUB), Q4 2009 - Q1 2011 Figure 7-32: MTS Russia Churn Rate (In %), Q4 2009 - Q1 2011 Figure 7-33: MTS Russia Data Traffic Revenue (In Million RUB), Q4 2009 - Q1 2011 Figure 7-34: MTS Russia Data Content Revenue (In Million RUB), Q4 2009 - Q1 2011 Figure 7-35: MTN Nigeria's Non-SMS Data Revenue (In Million R), 2010 & 2011 Figure 7-36: MTN Nigeria's Revenue (In Million R), 2010 & 2011 Figure 7-37: MTN Nigeria Non-SMS Data Revenue as % of Total Revenue, 2010 & 2011 Figure 7-38: Vodacom Group's Data Revenue (In R Billion), 2009 - 2011 Figure 7-39: Vodacom Group's Data Revenue as % of Service Revenue, 2009 - 2011 Figure 7-40: Vodacom South Africa Data Connectivity Customers (In Million), 2009 - 2011 Figure 7-41: Vodacom Group's Mobile Broadband Subscribers (In Million), 2009 - 2011 Figure 7-42: Vodacom Group's Mobile Data Usage per Device (In MB/Month), 2011 Figure 7-43: Vivo 3G Subscribers (In Million), 2010 - 2011 Figure 7-44: Vivo Mobile Broadband Data & VAS Revenue (In Million RS), Q1 2009 - Q1 2010 Figure 7-45: Hulu Plus Paid Subscribers (In Million), Q4 2010 - Q4 2011 Figure 7-46: Hulu Plus Ecosystem Figure 7-47: An OTT Value Chain Sample Figure 7-48: Netflix Paid Unique Subscribers (In ‘000), 2009 - 2011 Figure 7-49: Netflix Global Revenue (In US$ Million), 2009 - 2011 Figure 8-1: Trend is shifting to IP based delivery Figure 8-2: Types of Mobile Video Services Figure 9-1: Global: Mobile Broadband Subscription per 100 Inhabitants, 2010 Figure 9-2: Global: Mobile Broadband Subscribers (In Billion), 2011 and 2016 Figure 9-3: Mobile-Only Internet Users by Region (In %), 2011 - 2016 Figure 9-4: Global: Mobile Data Traffic (In %), 2011 and 2016 Figure 9-5: Global Monthly Mobile Data Traffic Forecast (In TB), 2011 - 2016 Figure 9-6: Global Mobile Data and Internet Traffic by Geographical Region (In %), 2011-16 Figure 9-7: Monthly Mobile Video Data Traffic Forecast over Networks (In TB), 2011 - 2016 Figure 9-8: Monthly Mobile Data Traffic Forecast by Application Category (In TB), 2011 - 2016 Figure 9-9: Global Expenditure on Mobile Advertising (In US$ Billion), 2011 - 2016 Figure 9-10: Mobile Advertising Revenue by Region (In US$ Million), 2011 and 2016 Figure 9-11: Global Mobile Video Advertising Market Forecast (In US$ Billion), 2010 2016 Figure 9-12: Global Average Click-Through Rate and Conversion Rate (In %), 2011 Figure 9-13: Sharing of Clicks on Device by Region (In %), 2011 Figure 9-14: Global Mobile Operators Data Revenues (In US$ Billion), 2011 - 2016 Figure 9-15: Global: Mobile App Store Download Forecast (In US$ Billion), 2010 - 2016 Figure 9-16: Mobile App Store Revenue Forecast for Four Major Players (In US$ Billion), 2011 -2016 Figure 9-17: Percentage of Searches Done Via Mobile Device, February 2011 Figure 9-18: Evolutions of Commercial Wireless Broadband Standards Figure 9-19: Global Subscriber Base by Technology Forecast (In Million), 2011 - 2016 Figure 9-20: Global 3G & Above Subscriber Base by Geographical Region (In %), 2011 - 2016 Figure 9-21: Global Combined LTE and WiMAX Mobile Lines Forecast (In Million), 2011-2015 Figure 9-22: Penetration of 3G Handsets in Top Regions (In %), 2011 and 2016 Figure 9-23: Worldwide Smartphones Sales and Operating System market Share (In Million), 2011 - 2016 Figure 9-24: Mobile Access in 4 Major Regions Will Break the Electricity Barrier by 2015 Figure 9-25: Global: Mobile Social Networking Using Consumer Base (In Billion), 2011 - 2016 Figure 9-26: Monthly Mobile Video Data Traffic Forecast over Networks (In TB), 2011 - 2016 Figure 10-1: Global Effects on Consumer Spending on Telecoms Figure 10-2: Cost of Infrastructure Ownership for MNOs (In US$ Million) Figure 10-3: Spectrum Demand vs. Supply (In Gega bytes), 2010 - 2016 Figure 10-4: Operator Spectrum Requirement (In MHz of Spectrum), 2010 - 2016 Figure 10-5: Consumer Survey Showing Reasons for Lack of Interest in Mobile Broadband (In %), 2009 & 2010 Figure 10-6: Global Smartphones Shipment Forecast (In Million), 2010 - 2016 Figure 10-7: Global: Number of 2G and 3G Mobile Subscribers (In Billion), 2007 - 2011