Digital Rights Management (DRM)

Publication Date	April 2009
Publisher	Global Industry Analysts
Product Type	Report
Pages	490
ISBN Number	not applicable
Product Code	GIA01236

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Summary

This report analyzes the worldwide markets for Digital Rights Management (DRM) in US$ Millions. Based on its key application areas, DRM is broadly classified and analyzed under the following three segments in this report: Media & Entertainment DRM, Enterprise DRM, and Software DRM. The report provides separate comprehensive analytics for North America, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2006 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 65 companies including many key and niche players worldwide such as Adobe Systems Incorporated, Aladdin Knowledge Systems, Apple Inc., CoreMedia AG, Digimarc Corporation, EMC Corporation, End2End Content Services, International Business Machines Corporation, IPR Systems Pty Ltd., Liquid Machines Inc., LockLizard Limited, Macrovision Corporation, Microsoft Corporation, Oracle Corporation, RealNetworks, Inc., SafeNet, Teletrax, Thomson, VeriSign Inc., and YANGAROO Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Content

I. Introduction, Methodology & Product Definitions
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
- Media & Entertainment DRM
- Enterprise DRM
- Software DRM
II. Executive Summary
- 1.Global Market Overview
  - Industry Overview
  - Introduction
  - Promoting the Concept of "Fair Use"
  - Current Scenario
  - What Ails DRM?
  - Controversies Surrounding DRM Technologies
  - DRM Vendors Strive Hard to Erase DRM Misconceptions
  - DRM - A Necessary Evil
  - Spending on DRM Technologies Increasing
  - Growing Acceptance of DRM
  - Global DRM Market
- 2.Key Market Trends
  - Digital Music Sales on a Rapid Growth Path
  - Digital Watermarks Market to Grow
  - DRM Likely to Emerge in a Different Form
  - TV Home Entertainment to Guide DRM Market
  - Boom in Digital Media Market to Provide Opportunities for DRM Solutions
  - Increased Awareness on Monetary Benefits of DRM Increases DRM Uptake
  - despite Controversies, Bright Future Ahead for DRM Market
  - DRM Interoperability to Drive Effective Content Delivery
  - New Facets of DRM
  - Security Apprehensions across the Business World Drive Global DRM Market
  - Growth in Digital Media and Subsequent Security Problems Propel DRM Market
  - Rapid Growth Held Back Due to Inter-Operability Issues
  - Progress in Mobile Market - DRM
  - New Business Models and Delivery Pipelines to Drive DRM Market Growth
  - Demand for Set Top Boxes on the Rise
  - Increased Revenues from Data Traffic and Premium Content Boost DRM Adoption
  - Other Key Findings
- 3.Growth Drivers and Inhibitors
  - Growth Drivers
  - Growth Inhibitors/Challenges
  - Availability of Multiple Sources for Online Content
  - Lack of Common Consensus on Content Piracy Aspects
  - Lack of Common Standards
  - Conflict of Interest
  - Encouragement for Virtual Content Distribution
  - Ambiguity in Clarification on the Right to Private Copying
  - Difficulty in Achieving Interoperability
  - Concerns about Battery Life of DRM Enabled Devices
- 4.Competitive Scenario
  - Global Media & Entertainment DRM
  - Global Enterprise DRM
  - Global Software DRM
- 5.Product Information
  - Definition & Overview
  - DRM - next-Gen Security Tool for "Right" Balance
  - History
  - First and Second Generation DRMs
  - DRM Concepts
  - DRM as Exclusion and Versioning Tools
  - Objective of DRM
  - DRM System
  - Management of Digital Rights
  - Digital Rights Enforcement
  - DRM Approach
  - DRM Language
  - 'Layers' of Rights
  - DRM and Inter-operability
  - DRM and Licensing
  - Re-Formatting of Content & Rights
  - Data Management
  - Condition Evaluation
  - Dynamical State Evaluation
  - DRM Process
  - An Archetypal DRM Model
  - DRM Operating System
  - Development and Limitations of DRM
  - Architecture of DRM
  - Functional Architecture
  - DRM Framework and Modules
  - Intellectual Property (IP) Asset Creation and Capture Module
  - IP Asset Management Model Module
  - IP Asset Usage Module
  - Repository Functions
  - Trading Functions
  - Information Architecture
  - Core Entities of DRM model
  - Advantages of Information Architecture
  - Open DRM Framework
  - Characteristics of DRM
  - Metadata
  - Security and Copyright Protection
  - Encryption
  - Technologies for Copyright Protection
  - Signatures and Digital Watermarking
  - Personalization
  - Granularity
  - Interoperability
  - DRM - Key Capabilities
  - Persistent Content Protection
  - Linking Business Rights with a Valid Content
  - Rights Licensing
  - Access and Usage Limit Restrictions
  - Remote Control of Content
  - Clear Demarcation between Consumption and Distribution
  - Other Capabilities
  - Role of DRM
  - Wider Access
  - Choice and Flexibility
  - DRM Perspectives
  - Technical DRM Perspective
  - Legal DRM Perspective
  - Social DRM Perspective
  - Copyrights and DRM Technologies
  - DRM Technology Overview
  - Digital Distribution & Technologies for Protection against Illegal Copying
  - Technical Protection Measures for Physical and Virtual Goods
  - Access Control
  - DRM vs Access Control and Technical Protection Measures
  - Digital Watermarking
  - DRM Systems Become Stringent
  - Implications of DRM on User Privacy
  - Working Solutions for DRM
  - DRM Benefits
  - Easy and Safe Distribution of Digital Content
  - Protection against Unauthorized File Sharing and Usage
  - Protection against Piracy in P2P Networks
  - Benefits of DRM Technologies for Music Industry
  - Other Benefits
- 6.Segmentation & Application Areas
  - Major DRM Application Areas
  - Media & Entertainment DRM - An Overview
  - Digital Media
  - DRM and Conditional Access
  - DRM on the Rise in Digital Media Industry
  - Content Protection & Digital Rights Management in IPTV/Broadband Services
  - Scope of DRM in New Entertainment Models
  - Developments in Digital Media DRM
  - Challenges for Digital Media DRM
  - Music Industry
  - Music Industry Marches towards Online-Music Distribution
  - Scope of DRM in Music Industry
  - Effects of DRM on Music Industry
  - Challenges
  - Lost Opportunity
  - Growing Lobby for DRM-Free Music
  - Industry's Preference for CDs
  - Lack of Interoperability
  - Presence of Anti-DRM Software
  - despite ODDS, DRM Does Well
  - DRM in Music Industry - Way Forward
  - Mobile Industry
  - Importance of DRM for Mobile Content
  - Mobile Industry's Focus on Content Services to Boost Mobile DRM
  - Content - An Important Revenue Source for Mobile Industry
  - Mobile DRM - Opportunities
  - DRM in Mobile - Benefits
  - Controlled Access
  - Other Benefits
  - Open Mobile Alliance (OMA)
  - DRM Scenarios in Mobile Industry
  - Separate Delivery
  - Combined Delivery
  - Forward Lock
  - Challenges
  - Presence of Multiple Networks
  - Absence of a Reliable DRM Framework
  - Enterprise DRM - An Overview
  - Digital Policy Management
  - Interoperable and Dynamic Security
  - Essentials of an Effective Enterprise DRM
  - Persistent Protection
  - Inter-company Transactions
  - Excerpting
  - Platform Shifting
  - Format Shifting
  - Transfer of Rights
  - Allow Changes to Access and Usage Rights after Distribution
  - Integration with Existing Applications
  - Tracking Usage of DRM Works
  - Offline Usage
  - Easy Verification
  - Easy Identification
  - Enterprise DRM Systems in Market
  - Challenges
  - Market Drivers for Enterprise DRM
  - Software DRM - Overview
  - Focus on Containing Software Piracy
  - Software - A Readymade Market for DRM
  - Illegal Software on the Rise
  - Anti-Piracy Solutions
  - Other DRM Applications
  - DRM Systems for e-books
  - Protection of Digital Data
  - Securing the Distribution of e-books
  - Protection against Content Alteration
  - Provides Transaction Proof
  - Provision for Identification of Transaction Participants
  - DRM in Healthcare Industry
  - DRM in Education
- 7.Product Launches/Innovations
  - Adobe Unveils New LiveCycle ES Update in the LiveCycle ES Platform
  - Nokia to Introduce "Comes with Music" Service
  - Adobe Launches Adobe Content Server 4 e-book Lending and Retailing Software
  - SafeNet Introduces SafeBSF GBA Mobile TV Protection Solution
  - Liquid Machines Releases Gateway for BlackBerry Enterprise Solution
  - Liquid Machines Introduces New ERM Solution
  - LockLizard Introduces Safeguard Secure PDF DRM Viewer and MSI installer
  - Global Interface and Ipercast to Launch DRM Platform for Video on-Demand
  - Amazon.com to Launch DRM-free MP3 Music Store
  - SafeNet to Unveil Secure Mobile Content and Communications Solutions
  - LockLizard Unveils Version 2.6 of Safeguard PDF Security
  - Apple Launches iTunes plus, New DRM-free Service
  - Internap Integrates KeyOS Pay Media Platform of Buy DRM into its CDN Services
  - MediaKey Unveils DRM Solution with Phone Billing Options
  - Fasoo Rolls out XDRAM, Enterprise DRM Network Appliance
  - Modevity Introduces Imperium DRM for Corporate Content Management
  - Open Mobile Alliance Releases BCAST Version 1.0 Specification
  - SafeNet to Introduce DRM Fusion Toolkit4TV in Mobile Broadcast TV
  - SafeNet Introduces MediaSentry BI Direct Measurement Service
  - Microsoft's PlayReady DRM Platform for Mobile Devices Storms the Market
  - Aladdin Expands DRM Solutions
- 8.Recent Industry Activity
  - Philips Assumes Complete Ownership of Teletrax; Forms Civolution
  - Aladdin Knowledge Systems Takes over Secure SafeWord
  - SafeNet Acquires Beep Science Technology
  - SafeNet Announces Plans to Take over Aladdin Knowledge
  - RealNetworks Announces Trymedia's Take over from Macrovision
  - SafeNet Acquires Ingrian Networks
  - ABS-CBN in Collaboration with IBM Embarks on Digitalizing Media Content
  - MySpace Launches Music Collaboration with Eminent Publishers
  - BuyDRM to Support Microsoft PlayReady-Powered Silverlight DRM
  - SafeNet Offering Security Solutions to LuxTrust
  - RealNetworks Announces Extension of SK Telecom Partnership
  - Technicolor Enters into an Agreement with CinemaNow
  - YANGAROO Extends Agreement with Universal Music
  - YANGAROO Enters into Partnership Agreement with Radio and Records
  - BBC Enters into Agreements with CMLA, CoreMedia and Intertrust
  - SyncTV Inks Pact with Intertrust Technologies
  - 7digital.com and Sony BMG Ink Agreement to Sell Tracks in MP3
  - Nexicon Signs Agreement with YouTube
  - AEP and PrimeKey Enter into a Reciprocal Reselling Agreement
  - Microsoft Plans to End Support to Defunct DRM
  - Vodafone Abandons DRM Software from Vmusic Store
  - Irdeto Takes over Cloakware
  - Vector Capital Acquires SafeNet
  - Packetvideo Acquires Swiss SDC AG
  - SafeNet Enters into Partnership with Irdeto
  - Telefonica Signs Agreement with Intertrust to Develop DRM Market
  - Actify Enters into Partnership Agreement with AirZip
  - Opera Software Forms Partnership with Discretix
  - Alvarion Partners with NDS and MobiTV to Demo Mobile WiMAX TV
  - Teletrax to Offer Media Intelligence Services to CBS Television Distribution
  - Teletrax Enters a Deal with Major League Baseball
  - Microsoft Signs Cooperation Agreement with Nokia
  - Irdeto Signs DRM Contract with Amoi
  - ContentGuard Extends License Agreement with Zinio
  - ContentGuard Inks a Licensing Agreement with LGE
  - Texas Instruments Purchases New DRM Solution from Discretix
  - Musicrypt Assumes New Corporate Identity, YANGAROO
- 9.Focus on Select Global Players
  - Adobe Systems Incorporated (US)
  - Aladdin Knowledge Systems (Israel)
  - Apple Inc. (US)
  - CoreMedia AG (Germany)
  - Digimarc Corporation (US)
  - EMC Corporation (US)
  - End2End Content Services (Denmark)
  - International Business Machines Corporation (US)
  - IPR Systems Pty Ltd (Australia)
  - Liquid Machines Inc. (US)
  - LockLizard Limited (UK)
  - Macrovision Corporation (US)
  - Microsoft Corporation (US)
  - Oracle Corporation (US)
  - RealNetworks, Inc. (US)
  - SafeNet (US)
  - Teletrax (UK)
  - Thomson (France)
  - VeriSign Inc. (US)
  - YANGAROO Inc. (Canada)
- 10.Global Market Perspective
III. Market
- 1.North America
  - A. Market Analysis
    - Current and Future Analysis
    - Market Drivers
    - Increased Awareness on DRM Benefits Drive the DRM Systems Market
    - Broadband Internet and Unlimited Access Accelerates the Need for DRM Systems
    - Technological Innovations to Boost Premium Mobile Content
    - next-Gen Mobile Content Services Market to be Fragmented Due to Competition
    - Challenges
    - Growing Popularity of DRM-Free Music
    - Major Music Labels Keen to Offer DRM-Free Music to Challenge Apple Inc.
    - Difficulty in Achieving Distribution Rights Pose Challenges to DRM Vendors
    - The US DRM Market
    - Product Launches
    - Strategic Corporate Developments
    - Key Players
  - B. Market Analytics
- 2.Europe
  - A. Market Analysis
    - Current and Future Analysis
    - Key Trends & Issues
    - Full-Track Master Tones & Mobile Music Downloads to Drive DRM
    - DRM to Drive Growth of Wireless Content Programs
    - Illegal Distribution of Content Haunts Europe
    - Music Companies in Europe Averse to DRM
    - UK Government Rejects DRM Ban Proposal
    - Product Launches
    - Strategic Corporate Developments
    - Key Players
  - B. Market Analytics
- 3.Asia-Pacific
  - A. Market Analysis
    - Fastest Growing DRM Market
    - New Digital Media Driving Market for DRM Tools in Asia
    - Select Asian Markets
    - Japan
    - The Music Downloading Industry
    - Music Download Market Registers Rapid Growth as CD Sales Decline
    - iTMS Well Accepted in Japan
    - Mobile Phone Music - Big Potential
    - Laws & Regulations
    - India
    - Product Launch
    - Strategic Corporate Developments
    - IPR Systems Pty Ltd (Australia) - A Key Player
  - B. Market Analytics
- 4.Rest of World
  - A. Market Analysis
    - Product Launch
    - Strategic Corporate Developments
    - Aladdin Knowledge Systems (Israel) - A Key Player
  - B. Market Analytics
IV. Competitive Landscape
List of Tables
- Table 1: Leading Players in the Global Media & Entertainment DRM Market (2007): Percentage Share of Revenues for Microsoft Corporation, Apple Inc., Macrovision Corporation, SafeNet and Others (includes corresponding Graph/Chart)
- Table 2: Leading Players in the Global Enterprise DRM Market (2007): Percentage Share of Revenues for Microsoft Corporation, Adobe Systems Incorporated, Liquid Machines Inc, Oracle Corporation, EMC Corporation and Others (includes corresponding Graph/Chart)
- Table 3: Leading Players in the Software DRM Market (2007): Percentage Share of Revenues for Aladdin Knowledge Systems, SafeNet, Macrovision and Wibu (includes corresponding Graph/Chart)
- Table 4: World Recent past, Current & Future Analysis for Digital Rights Management (DRM) Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 5: World Historic Review for Digital Rights Management (DRM) Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 6: World 10-Year Perspective for Digital Rights Management (DRM) by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
- Table 7: World Recent past, Current & Future Analysis for Media & Entertainment DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 8: World Historic Review for Media & Entertainment DRM Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 9: World 10-Year Perspective for Media & Entertainment DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
- Table 10: World Recent past, Current & Future Analysis for Enterprise DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 11: World Historic Review for Enterprise DRM Market by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 12: World 10-Year Perspective for Enterprise DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
- Table 13: World Recent past, Current & Future Analysis for Software DRM by Geographic Region - North America, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 14: World Historic Review for Software DRM Market by Geographic Region - North America, Europe, Asia- Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 15: World 10-Year Perspective for Software DRM by Geographic Region - Percentage Breakdown of Revenues for North America, Europe, Asia-Pacific and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
- Table 16: North American Recent past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 17: North American Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 18: North American 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)
- Table 19: European Recent past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 20: European Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 21: European 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)
- Table 22: Asia-Pacific Recent past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 23: Asia-Pacific Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 24: Asia-Pacific 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)
- Table 25: Rest of World Recent past, Current & Future Analysis for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
- Table 26: Rest of World Historic Review for Digital Rights Management (DRM) by Product Segment - Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2005 (includes corresponding Graph/Chart)
- Table 27: Rest of World 10-Year Perspective for Digital Rights Management (DRM) by Product Segment - Percentage Breakdown of Revenues for Media & Entertainment DRM, Enterprise DRM, and Software DRM Markets for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart)