Understanding Adoption of Security Technologies (Customer Focus)

Publication Date	April 2008
Publisher	Datamonitor
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	DAT08830

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Summary

Introduction

This brief provides a detailed view of the market penetration of five security technologies and gives an insight into enterprises' plans for investment in these areas. There is a discussion of enterprises' investment plans by geography and vertical as well as an insight into enterprises' security outsourcing preferences. This brief also provides information about mindshare of the leading vendors.

Scope

Analyses adoption of five security technologies and forthcoming plans for investment in Western Europe, North America and Australia. Provides an overview of solution penetration by geography and vertical sector. Assesses enterprises' security outsourcing preferences. Discusses mindshare of the leading security vendors.

Highlights

Penetration of firewall and VPN solutions is far ahead of the other security technologies and Datamonitor considers this market to be close to saturation. Although adoption has increased since 2006, the growth has been slow and a deceleration in this market may be expected as penetration reaches its limit over the next 24 months. Retail banks have over 75% adoption for all of the surveyed security technologies and the overall penetration of security should reach 100% in the near future. Bank security and fraud are increasingly high profile issues due to the increased automation of procedures and the use of the Internet for transactions. The two largest vendors, Symantec and Cisco, have almost 60% of the mindshare of the surveyed enterprises. This is most likely because both of these companies have strong brands and a large market share and in this respect they greatly overshadow the other vendors.

Reasons to Purchase

Understand significant trends in the security market in order to plan your go-to-market strategy. Find the geographical and vertical markets planning the most investments in security over the next two years. Understand enterprises' propensity for outsourcing and their view of the leading vendors.

Content

Datamonitor View
Catalyst
Summary
Analysis
- Although the firewall and VPN market is close to saturation, investments will continue
- The penetration of security technologies is high and has increased from 2006
- The firewall and VPN market is close to saturation
- Investments are planned in all security technologies and growth will continue
- Security technologies have a high penetration in all the surveyed regions and industries
- The penetration of security has reached 80% in all regions
- Unsurprisingly the retail banking industry has the highest penetration of security solutions
- Outsourcing of security is related to geography and the availability of internal resources
- The number of enterprises outsourcing security is higher than for other technologies
- Enterprises in Italy and Spain are more likely to outsource their security solutions
- Security is important but enterprise applications are a bigger priority in 2007
- A number of enterprises are making security their largest IT project in 2007
- The value of these investments is small despite the importance of security
- Enterprises view Cisco and Symantec to be the leaders in security
- Cisco and Symantec have the greatest mindshare among enterprises for security solutions
- SUMMARY
- Security is not enterprises' biggest priority but investments will continue
Appendix
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Which of the following security technologies do you currently have or use, and which would you prioritise for investment in the next 6 months?
- Table 2: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?
- Table 3: Do you currently have or use security technologies or would you consider investment in the next 6 months? 2 years?
- Table 4: Do you currently have or use security technologies or would you consider investment in the next 6 months? 2 years?
- Table 5: Do you outsource security now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 6: How much investment are you making in your single biggest IT project in budget year 2007? Which technology area does this fall under?
- Table 7: Please pick two firms which you believe to be 'leaders' in security
List of Figures
- Figure 1: Penetration of security technologies is high but still increasing
- Figure 2: The number of investments planned appears to be slowing
- Figure 3: Enterprises in Germany and the UK are leading in terms of deployments
- Figure 4: More investments are being made in enterprises with higher security solution penetration
- Figure 5: Enterprises in Italy and Spain are most likely to outsource their security solutions
- Figure 6: 16% of enterprises are making security their largest IT project in 2007
- Figure 7: Cisco and Symantec are the clear leaders in security in terms of customer sentiment