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2010 Trends to Watch: Cloud Computing

  • Publication Date:January 2010
  • Publisher:Datamonitor
  • Product Type: Brief
  • Pages:19

2010 Trends to Watch: Cloud Computing Technology


Cloud computing is emerging as a major disruptive force for both IT vendors and users. It is still very early days, though, for what many rightfully consider to be the most important trend of decade. The next three years will see cloud computing mature rapidly as vendors and enterprises come to grip with the opportunities and challenges that it represents.


  • Explains why enterprises will investigate Cloud Computing during 2010.
  • Explains which technologies will be required to deliver and support the Cloud Computing model.
  • Provides advice for both enterprise and vendor clients.
  • Covers all industry sectors and geographies.


Cloud computing has the potential to lower IT costs by eliminating the upfront costs of hardware and software. It is the public cloud provider that invests in the infrastructure required to deliver the cloud services and also reduces ongoing operational costs in areas including development, deployment, integration, maintenance, and upgrades.

Enterprises will approach cloud computing as a way to boost IT effectiveness since it reduces the need to build capacity well in excess of the maximum projected demand. Taking advantage of elastic pools of computing resources through either public or private clouds increases the agility of enterprise IT.

Many enterprises are currently not ready for either private or public clouds or any type of hybrids. In addition, the current confusion as to what exactly cloud computing is, is exacerbated by the fact that many enterprises lack the knowledge and skills to effectively evaluate its potential.

Reasons to Purchase

  • Gain valuable insight into the impact of cloud computing on Enterprise IT.
  • Understand public and private clouds and the different types of cloud-based service.
  • Learn how cloud computing is being applied in different industry sectors.
  • Overview
  • Catalyst
  • Summary
  • Ovum View
  • Analysis
    • Public clouds first
    • .and then private ones
  • Enterprises Will Turn to Cloud Computing to Lower IT Costs
    • Using cheaper public clouds
    • Turning to private cloud can boost data centre economics
    • Hybrid is the way to go but will take time
  • Enterprises Will Approach Cloud Computing as A Way to Boost IT Effectiveness
    • Public clouds deliver efficient services but need to boost trust
    • Private clouds builds on on-going efforts and add new capabilities
  • Enterprises Will Use Cloud Computing to Boost Innovation
    • Public cloud flexibility drives innovation
    • Private cloud flexibility is more important than lower costs
  • Actions
  • Recommendations for Organisations
    • Consider whether you are ready for cloud computing, not just whether cloud computing is ready for you
    • Head up, take stock and create your own recipes
    • Get cloud ready
    • Keep in mind that cloud computing is about the how, not the what
    • Always do your maths
    • Focus on relationship management
    • Do not overestimate or underestimate QoS issues such as security
    • Do not overload your cloud services
  • Recommendations for Providers of Technologies and Services
    • Weave cloud computing into your strategy
    • Adopt lock-in risk mitigation strategies
    • Focus on why customers should rather than can
    • Consider business-outcome-based pricing
    • Take a fresh look at SLAs
  • Appendix
  • Definitions
    • Cloud computing
    • Infrastructure-as-a-Service (IaaS)
    • Multi-tenant architecture
    • Platform-as-a-Service (PaaS)
    • Private cloud
    • Public clouds
    • Software-as-a-Service (SaaS)
  • Methodology
  • Further Reading
  • Lead Author
  • Contributing Authors
  • Ovum Consulting
  • Disclaimer
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