Location intelligence unlocks the ???where' in BI

Content

• Executive summary
• In a nutshell
• Ovum view
• Key messages
• Companies are finally getting clued up on location
• LI can make BI sizzle
• LI is not an old GIS wine in a new bottle
• LI is a process, not an off-the-shelf application
• New pools of location data are readily available
• Unlocking the business value of ???where?'
• Why location matters
• Capitalising on the ???where' in analysis
• Leveraging a new flood of location data
• More than just a map
• A map is worth a thousand cells
• Pushing beyond the GIS technology of yesteryear
• Location intelligence defined
• Convergence of GIS and BI
• BI gets its bearings
• Ovum definition
• Implementing LI
• Mapping out an LI cycle
• Locate and visualise
• Analysis and planning
• A technical framework for LI
• Infrastructure layer ??