Technologies transforming the digital TV sector, 2006 - 2012 (Technology Focus)

Publication Date	July 2007
Publisher	Datamonitor
Product Type	Brief
Pages	13
ISBN Number	not applicable
Product Code	DAT05999

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Summary

Introduction

This technology focus brief outlines recent developments in personal video recorders (PVRs) and high definition (HD) as well as infrastructure challenges that develop when moving towards additional services.

Scope

Trends in the high definition (HD) sector are addressed providing market penetration forecasts for both Western Europe and the US.
The adoption of PVR technologies is analyzed providing market forecasts and an overview of recent developments.
Technological strategies to boost competitive advantage including personalization and enhancing user experiences are addressed.
Workflow optimization is addressed highlighting technologies to boost efficiencies in infrastructure and enterprise architecture.

Highlights

Datamonitor expects that moving towards MPEG-4/H.264 AVC systems will promote the entrance of additional competitors into the IPTV market. Smaller European Internet service providers (ISPs) in particular are expected to utilize the efficiencies of the coding standard to create IPTV services.

By 2012, there will be an estimated 82.1 million PVR households in the US with a CAGR of 25.6% from 2006. Datamonitor considers that as retail price points decrease and as service operators begin to include PVR functionality into their traditional STBs, there will be a significant increase in households with PVRs in the region.

As the television sector grows increasingly competitive the necessity of maintaining happy customers requires creating effective OSS/BSS solutions. This includes establishing strong customer relationship management (CRM) and billing strategies as well as using those support systems to generate competitive advantage.

Reasons to Purchase

Gain insight into key technological trends occurring in the digital TV sector.
Understand PVR and HD adoption across Western Europe and the US.

Content

Datamonitor View
Catalyst
Summary
Analysis
- HD services on the rise in both Western Europe and the US
- HD becomes an essential service for differentiation in a competitive market
- Moving towards MPEG-4 advanced video compression for HD to boost efficiency
- MPEG-4 to reduce barriers to entry into the IPTV and HD markets
- HD in the US is set for significant growth
- DirecTV begins to have strong push for HD content
- HD begins to make notable traction in Western Europe
- Free-to-air service provision of HD begins to illustrate potential in France
- Difficulties remain for FTA HD services in the United Kingdom
- PVRs continue its strong uptake across the US and Western Europe
- Putting consumers in control through PVR
- Lease versus purchase models for PVRs
- PVR adoption in full swing in the US
- TiVo announces Amazon and mobile partnerships to reduce churn
- PVR's are set for steady growth in Western Europe
- BSkyB set to continue to have largest PVR service footprint in Western Europe
- User experience and personalization expected to prove as a key service differentiator
- Unified brand experience through consistency in the user experience
- Service personalization will prove particularly attractive to boost differentiation
- Competitive advantage through efficient digital workflows and service orientation
- Broadcasters digitize workflows to enhance content management efficiencies
- Cable operators aim to generate system value through efficient OSS/BSS
- Creating value through effective customer assurance systems
- Service orientation to help reduce operational expenditure
Appendix
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Figures
- Figure 1: High definition households in the US, 2006 - 2012
- Figure 2: HD households in Western Europe with CAGR, 2012
- Figure 3: US PVR households, 2006 - 2012
- Figure 4: PVR households in Western Europe with CAGR, 2012