Asia/Pacific (Excluding Japan) Enterprise Applications Market Highlights, 1H07

This IDC update is a summary of the activities and announcements in the Asia/Pacific (excluding Japan) or APEJ enterprise applications market. This update summarizes the events that have shaped the enterprise applications market in the APEJ region during 1H07. The crucial insights gained from this update include:

• Enterprises' business strategies that include customer relationship management (CRM) are back on track. There have been strong adoptions in the industries such as services, manufacturing, and financial services. Furthermore, some enterprise applications (EA) providers have strengthened their solution offerings in CRM through strategic acquisitions, while others developed new industry-specific CRM applications.
• Software as a service (SaaS) delivery model gradually attracts more attention from the enterprises, particularly in the CRM space. The number of vendors offering such services in the market has also increased. This service model is expected to expand rapidly as the industry understands the benefits of such delivery and also the piece of mind in data security.
• CRM vendors bolstered their mobile workforce solution with releases of customer services and sales applications on mobile platforms, as well as support services for these releases.