Asia/Pacific (Excluding Japan) Software On-Demand Providers in Enterprise Applications

Practices that Turn Market Buzz to Business Opportunities

Publication Date	November 2008
Publisher	IDC
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	IDC06494

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Summary

This IDC study provides guidance for software on-demand vendors in Asia/Pacific to capture market buzz and transform it into business opportunities. Vendors, both local and international, are taking on new sets of business practices and delivery model in the evolving software on-demand ecosystem. We examine these approaches and find out how it fit specially for the Asia/Pacific markets.

"IDC believes the (software on demand) market offers promising opportunities to vendors and partners," says Sheila Lam, senior market analyst, Enterprise Application, IDC Asia/Pacific. "Success, however, comes through a viable operational model, heavy evangelist work, recognized partnership incentives and localized product strategies."

Content

IDC Opinion
In This Study
Situation Overview
- Operational Strategies
  - Datacenter Location
  - Figure: Concerns Over Applications and Data Hosted Offsite
  - Datacenter Management
  - On-premises Versus On-Demand Business
- Marketing Strategies
  - First Step for Asia Expansion
  - Hardcore Evangelist Work
  - Discount Policy
  - Customer Services
- Partnership Strategies
  - Creating Partner Ecosystem
  - Generate New Incentives
- Product and Service Strategies
  - Localization
  - Point-Solutions and Niche Applications
  - Figure: Software On-Demand Applications Adoption
  - Services-Level Agreements
  - Pricing Models
Future Outlook
Table: The Top 3 Software On-Demand Applications To be Subscribed in the Next 12 Months.
Essential Guidance
Table: Competitive Analysis for Local and International Software On-Demand Vendors
Learn More
- Related Research
- Definitions
  - Definition of Software on Demand
    - Hosted Application Management
    - Software on Demand
- Synopsis