Australia Small and Medium-Sized Business Software Buying Behaviours

2008

Publication Date	August 2008
Publisher	IDC
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	IDC05740

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Summary

This IDC study shows that the Australian small and medium-sized business (SMB) software market experiences stronger growth than the hardware and services markets. This is mainly due to a higher dynamism of software vendors that constantly offers new and more exciting products at relatively stable prices.

"The strategic importance of software applications and the underlying drivers of adoption in SMBs are fundamentally the same as in the enterprise space. However, finding the right formula is as difficult as meeting the SMB demands prove to be challenging for vendors that are used to providing this level of service to enterprise customers at a premium price. The software-on-demand model may represent the future way of properly providing applications to the SMB market; unfortunately, there is still a lot of education to be done by vendors to convince SMBs to surrender their data," says Jean-Marc Annonier, research manager, IT Spending, IDC Australia.

Content

IDC Opinion
In This Study
- Methodology
  - Data Collection
  - Data Analysis
Situation Overview
Figure: Small and Medium-Sized Businesses Rating of the Use of Advanced Technology Products and Services
Figure: Small and Medium-Sized Businesses Factors Influencing Software Investments
Figure: Small and Medium-Sized Businesses Sourcing of Infrastructure Software Investments
Figure: Small and Medium-Sized Businesses Sourcing of Application Software Investments
Figure: Small and Medium-Sized Businesses Rating of the Concerns with Software Deployments
Figure: Small and Medium-Sized Businesses Rating of the Concerns with Software Maintenance Support
Figure: Small and Medium-Sized Businesses Current Software Usage
Figure: Small and Medium-Sized Businesses Direct Purchase of Software
Figure: Small and Medium-Sized Businesses Software Usage Intentions
Figure: Small and Medium-Sized Businesses Reason for Choosing Current Software Vendor
Future Outlook
Figure: Small and Medium-Sized Businesses Software Markets, 2007-2012
Figure: Small and Medium-Sized Businesses Attitude Towards Software on Demand
Essential Guidance
Learn More
- Related Research
- Synopsis