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Business Intelligence — The Lowest High Priority: European Investment Reality Check 2009

  • Publication Date:June 2009
  • Publisher:IDC
  • Product Type: Report
  • Pages:14

Business Intelligence — The Lowest High Priority: European Investment Reality Check 2009

This IDC study presents key findings related to the business intelligence (BI) and analytics software market in Europe, from IDC's European Software Survey 2009. The study looks at priorities and intentions in enterprise spending in 2009 as a result of the economic downturn, and is based on information from a European online panel of 515 IT decision makers. Further information is based on the respondents who stated they would be increasing their BI spend in 2009 over 2008, a subset of 134 respondents.

According to the survey, BI vendors in Europe should still be able to find opportunities in 2009 despite the difficult economic climate. "Telecoms and financial services companies expect to increase their spend on BI and analytics, as do organizations with over 1,000 employees, and companies in the United Kingdom and the Nordic region," says Alys Woodward, Program Manager for Business Analytics in Europe. She adds, "Organizations that are increasing their BI spend in 2009 particularly value lower cost solutions and those that can demonstrate a low TCO for their organization."

  • IDC Opinion
  • In This Study
  • Situation Overview
    • A Summary of the Survey Results for Overall Software Spending in Europe
  • Future Outlook
    • Business Intelligence and Analytics Spending Intentions
      • Spending Priorities of All Respondents Compared with Those Increasing Their Business Intelligence Spend
      • Spending on Business Intelligence and Analytics
      • Spending on Business Intelligence and Analytics by Country
      • Spending on Business Intelligence and Analytics by Company Size
      • Spending on Business Intelligence and Analytics by Industry
    • Intentions of Respondents Increasing Their Business Intelligence and Analytics Spend
      • How Vendors Can Win Business with Those Increasing Their Business Intelligence Software Spend
  • Essential Guidance
  • Learn More
    • Related Research
    • Methodology
    • Survey Demographics
    • Synopsis
  • List of Figures
    • Figure: Top IT Spending Priorities in Europe
    • Figure: European Business Intelligence and Analytics Spending in 2009
    • Figure: European Business Intelligence and Analytics Spending in 2009 by Country
    • Figure: European Business Intelligence and Analytics Spending in 2009 by Company Size
    • Figure: European Business Intelligence and Analytics Spending in 2009 by Industry
    • Figure: European Intentions to Increase Business Intelligenceand Analytics Spend
    • Figure: Respondents by Country/Region
    • Figure: Respondents by Industry
    • Figure: Respondents by Company Size
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