Customer Relationship Management Applications

Industry-Specific Needs, Software Licensing, and Product Innovations in Australia, the PRC, India, and Korea

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	28
ISBN Number	not applicable
Product Code	IDC02010

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Summary

This IDC study provides an insight from a recent survey study on IT managers and professionals into software innovation, licensing preference, and industry-specific requirements particularly in customer relationship management (CRM) application in Australia, the People's Republic of China (PRC), India, and Korea. Furthermore, this survey includes the software vendors' mindshare results for product and process innovation for the four major countries.

"Most enterprises are demanding simpler pricing models from vendors and to allow the customers to pay only for the software that they use. The vendors' offering of software as a service (SaaS) is a step towards meeting the customers' needs,"says Alan Tong, senior research manager, Asia/Pacific Enterprise Applications Research, IDC Malaysia."

Content

IDC Opinion
In This Study
- Methodology
  - Qualification and Sample Size
  - Figure: Survey Population by Country
  - Figure: Survey Population by Vertical Industries
  - Figure: Survey Population by Customer Size
Situation Overview
- Industry-Specific Applications Preferred
- Figure: Deployment of Customer Relationship Management Industry-Specific Applications in the Major Countries
- Figure: Key Reasons for Deploying Industry Specific Software in the Major Countries
- Figure: Australia Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
- Figure: The People's Republic of China Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
- Figure: India Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
- Figure: Korea Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications
- Issues in Software Licensing
- Figure: Changes That Are MOST CRITICAL to Software Licensing
- Figure: Organizations Currently Running Their Software Through a Software-as-a-Service/On-Demand Delivery Model
- Figure: Plan to Run Over the Next 12 Months ? Through a Software-as-a-Service/On-Demand Mode
- Software Innovation in Customer Relationship Management
- Figure: Importance of Innovation in Software Vendor Selection
- Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: India Most Innovative Vendors in Terms of PROCESS Innovation
- Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation
Future Outlook
Essential Guidance
Learn More
- Related Research
- Synopsis