Understanding Adoption of Business Intelligence Solutions (Customer Focus)

Publication Date	March 2008
Publisher	Datamonitor
Product Type	Report
Pages	21
ISBN Number	not applicable
Product Code	DAT05983

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Summary

Introduction

This brief analyses enterprises' attitudes to Business Intelligence (BI) following Datamonitor's Technology Trends survey conducted during the first half of 2007. The survey covers 500 IT decision makers from Western Europe, the US and Australia. The brief focuses on current BI penetration and investment opportunities and addresses deployment, procurement and mindshare preferences.

Scope

Analyses current BI penetration among enterprises in Western Europe, North America and Australia. Gauges investment opportunities across geographical markets, industries and enterprise size bands. Evaluates the implication of enterprises' perception of the leading vendors in the BI market. Discusses variations in procurement and deployment preferences across national markets, industries and size-bands.

Highlights

Within the next two years the BI market will expand due to a sustained investment drive indicated by an increasing number of enterprises planning to invest in BI continuously over the coming two years. The survey reveals that the BI market is becoming deeper, with more enterprises planning to expand their BI solution portfolio. As a consequence of the market growth, the structure of the BI market will evolve. The survey indicates that the SME sector will emerge as the principal driver of market growth. As the SME segment of the market requires a different procurement and deployment approach, go-to-market strategies and channel partnerships may gain in importance. BI outsourcing and hosted-service delivery may grow by a slower rate in the future. Powerful technical and market inhibitors will continue to depress the adoption of alternative methods of procurement and deployment.

Reasons to Purchase

Identify key geographies, enterprise size bands and vertical markets in terms of short- and medium-term investments in BI solutions. Optimise go-to-market strategies through revealing enterprises' procurement and deployment preferences. Improve your market communication and protect your brand equity by learning about enterprises' perception of the leading BI vendors.

Content

CATALYST
SUMMARY
ANALYSIS
- Increasing adoption and a sustained level of investment signal a positive outlook for BI
- The presence of BI solutions within enterprises is increasing faster than the general penetration rate
- A sustained level of BI investment is set to continue over the next two years
- Most enterprises investing in BI solutions are planning sustained spending campaigns
- Geographical levels of BI adoption and investment vary according to investment cycle positions
- Australia, France and the UK are at the beginning of an investment cycle
- Those industries targeted by vendors are responding with higher BI take-up and investment levels
- BI penetration and forthcoming investment relates to enterprise size
- SMEs are an important medium-term factor behind BI market growth
- BI solutions are on enterprises' investment priority agenda
- Flagship BI projects can represent a substantial investment
- Channel strategies are a crucial factor for success in the BI market
- Successful channel-to-market strategies and alliances can drive mid-market uptake
- Data-structure complexity acts as an inhibitor to hosted service take-up
- Due to structural and organizational inhibitors BI is not frequently outsourced
- National regulatory frameworks and ICT market conditions shape outsourcing decisions
- Certain industries are reaching BI outsourcing saturation
- Given the CEO's influence, vendors should promote the business case for BI solutions
- BI mindshare is evenly distributed and dominated by conglomerate vendors
- Enterprises that bundle BI with database products can gain large swathes of mindshare
SUMMARY AND ACTION RECCOMMENDATIONS
- Changing BI market conditions demand strategy adjustments
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: Which of the following do you currently have or use, and which would you priorities for investment in the next 6 months? 2 years?
- Table 2: Which of the following would you prioritize for investment in the next 6 months? 2 years?
- Table 3: Which of the following would you prioritise for investment in the next 6 months? 2 years?
- Table 4: Which of the following would you prioritise for investment in the next 6 months? 2 years?
- Table 5: Which of the following would you prioritize for investment in the next 6 months? 2 years?
- Table 6: Which of the following would you prioritize for investment in the next 6 months? 2 years?
- Table 7: How much investment are you making in your single biggest IT project in budget year 2007? Which technology area does this fall under? - respondents stating "Business Intelligence"
- Table 8: What is your preferred approach to buying the following technologies?
- Table 9: What is your preferred approach to buying the following technologies?
- Table 10: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 11: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years?
- Table 12: Please rank the two most influential positions in your organization when making investment decisions regarding the BI
- Table 13: Please pick two firms which you believe to be 'leaders' in the BI field
List of Figures
- Figure 1: The BI market is set to expand both horizontally and vertically within the next two years
- Figure 2: One in three enterprises plan to invest in at least one BI solution in the coming 2 years
- Figure 3: Most of the organizations investing in BI plan to invest continuously over the next 2 years
- Figure 4: Germany and Spain have the highest rate of BI adoption among the countries surveyed
- Figure 5: Key verticals respond well to the challenges of BI but other industries should be targeted more
- Figure 6: SMEs adoption is an important factor in the future growth of the BI market
- Figure 7: Flagship BI projects frequently exceed $100,000
- Figure 8: Enterprises of all sizes, but lower down the market in particular, consider resellers as important
- Figure 9: The propensity of German enterprises for hosted delivery inflates the average
- Figure 10: Germany and Italy are on the opposite end of the outsourcing spectrum
- Figure 11: Certain industries are reaching BI outsourcing saturation point
- Figure 12: The CEO and CFO collectively dominate BI purchasing decisions
- Figure 13: Microsoft and IBM dominate the mindshare, followed by a long tail of vendors