Understanding Adoption of Desktop Management Technologies (Customer Focus)

Publication Date	March 2008
Publisher	Datamonitor
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	DAT05982

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Summary

Introduction

Enterprises are looking to desktop management solutions as a way of increasing IT-business alignment and reducing management and support costs. In this brief, Datamonitor presents extensive end-user sentiment data and analyses the demand for desktop management solutions and their deployment patterns, as well as providing practical recommendations to vendors who are active in this market.

Scope

Assesses the current uptake of desktop management technologies across various geographies and vertical markets. Analyzes enterprise trends in desktop management outsourcing, across geographies and enterprise size-bands. Discovers which desktop management vendors have the greatest mindshare and how this mindshare varies in different markets.

Highlights

With the exception of security management, all technologies within desktop management have similar levels of penetration that hover around 55%. Datamonitor believes this is an indication that desktop management is generally deployed as a suite or as part of wider IT systems management deployments. Comparing desktop management penetration and investment plans in different countries shows a marked variation between them. Interestingly, this variation also tracks IT systems management penetrations levels. Desktop management provides a significant source of information on IT operations and therefore most enterprises would prefer to keep it in house. Additionally, desktop management solutions have significant control over the enterprise IT infrastructure and many organizations are understandably reluctant to give up this control.

Reasons to Purchase

Identify key geographies, enterprise size bands and vertical markets in terms of investments in desktop management. Optimise go-to-market strategies through revealing enterprises' investment drivers and deployment preferences. Improve your market communication and protect your brand equity by learning about enterprises' perception of the leading desktop management vendors.

Content

CATALYST
SUMMARY
ANALYSIS
- Desktop management is deployed as part of wider IT and business alignment and standardization initiatives
- Enterprises with desktop management are far more focused on IT-business alignment, standardization and BPO
- With the exception of security management, desktop management is generally deployed as a suite
- Desktop management and IT systems management deployments go hand-in-hand
- The overlap between desktop management and IT systems management will increase
- There are significant opportunities in desktop management as some geographies are under-penetrated
- Vendors will benefit from adopting a vertical approach to selling desktop management
- Opportunities exist, but many enterprises are reluctant to outsource desktop management
- The tendency to outsource desktop management is much higher in large enterprises
- Industry-specific concerns greatly influence the propensity to outsource desktop management
- Microsoft dominates in terms of mindshare, but its dominance is not uniform
- Microsoft's mindshare is highest among SMEs
- Microsoft's loses its mindshare dominance to HP in Germany and Benelux
ACTIONS
- Benefiting from market convergence
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: Please rate the importance of the following objectives to your IT investment strategy in 2007. Ratings are from 1 to 4 (1 = not an objective, 4 = top priority objective)
- Table 2: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?
- Table 3: Do you currently have or use desktop management technology, and would you prioritise it for investment in the next 6 months? 2 years?
- Table 4: Do you currently have or use desktop management technology, and would you prioritise it for investment in the next 6 months? 2 years?
- Table 5: Are you outsourcing your desktop management now? Will you consider it in 6 months? In 6 to 24 months?
- Table 6: Are you outsourcing your desktop management now? Will you consider it in 6 months? In 6 to 24 months?
- Table 7: Please pick two firms which you believe to be 'leaders' in the field of desktop management
- Table 8: Please pick two firms which you believe to be 'leaders' in the field of desktop management
List of Figures
- Figure 1: Standardization, BPO and alignment are important drivers for desktop management
- Figure 2: Penetration of various desktop management technologies
- Figure 3: Desktop management and IT systems management investments vary markedly by country
- Figure 4: Desktop management current penetration and investment plans by vertical market
- Figure 5: Few enterprises outsource desktop management, but propensity to outsource increases with size
- Figure 6: Desktop management outsourcing also varies significantly by vertical market
- Figure 7: Microsoft's mindshare is highest among SMEs
- Figure 8: The variation in desktop management mindshare across country markets