Worldwide On-Demand CRM Applications 2007-2011 Forecast Update and 2006 Vendor Shares

Diverse Strategies Aim to Differentiate in an Increasingly Competitive Landscape

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	IDC03883

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£3,285.00
approximately: $4,898 | €3,913

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Summary

This IDC study provides the market sizing and vendor shares for the worldwide on-demand customer relationship management (CRM) applications software market in 2006 and forecast for the 2007-2011 time period. Market trends are provided, along with the future market outlook and guidance to CRM software vendors.

"The on-demand construct currently plays a significant role in the CRM applications market space. Although the delivery model has not become the dominant delivery mechanism, it is forecast to control nearly a quarter of the market by 2011."? Mary Wardley, research vice president, CRM Applications research.

"Those suppliers evaluating entering the on-demand CRM applications market or offering another application via the software-on-demand delivery model should focus on critical success factors when moving to an on-demand business/delivery model including making clear investments in R&D, sales, and marketing as well as aligning the internal organization to the subscription-based model. Software on demand entails a business transformation in which companies need to prepare,"says Erin TenWolde, research manager, Software as a Service.

Content

IDC Opinion
In This Study
- Methodology
- Market Definition
  - Customer Relationship Management Applications
    - Sales
    - Marketing
    - Customer Service
    - Contact Center
  - Software on Demand
Situation Overview
- The On-Demand CRM Applications Market in 2006
- Table: Worldwide On-Demand CRM Applications Revenue by Vendor, 2004-2006 ($M)
Future Outlook
- Forecast and Assumptions
  - Worldwide On-Demand CRM Applications Market Forecast, 2007-2011
  - Table: Worldwide On-Demand and Total CRM Applications Revenue, 2006-2011 ($M)
  - Table: Key Forecast Assumptions for the Worldwide On-Demand CRM Applications Market, 2007-2011
- Market Context
- Table: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts ($M)
- Figure: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts
- Figure: Worldwide On-Demand CRM Applications Revenue Growth, 2006-2011: Comparison of December 2006 and December 2007 Forecasts
- Table: Key Announcements in 2007 That Highlight Diverse Customer Acquisition Strategies
- Figure: Current Software Application License/Delivery Model
- Figure: Evaluation of Software Application License/Delivery Models
Essential Guidance
Learn More
- Related Research
- Methodology
- Synopsis