Canadian Market Opportunity: Content Management, The

Publication Date	August 2008
Publisher	IDC
Product Type	Report
Pages	23
ISBN Number	not applicable
Product Code	IDC05606

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Summary

This IDC study examines the market dynamics of the content management software market in Canada by understanding the drivers of customer satisfaction and dissatisfaction. Readers of this study will get a market overview of investment plans in content management as well as understand the key drivers of dissatisfaction. Further analysis will be conducted to ascertain key selection criterion by industry vertical market. The guidance then suggests effective ways to target the right customer audiences that are most likely ready to substitute and offers the best value proposition and messages to present to them.

"The battle for content management market leadership will be in the existing install base, and the weapon of choice will be increased value and satisfaction for the customer." - Vinay Nair, research manager, Canadian Enterprise Applications

Content

IDC Opinion
In This Study
Situation Overview
- What Is Content Management -
- Why Is Content Management Important -
  - Drivers
  - Inhibitors
  - Business Benefits from Content Management Initiatives
  - Figure: Business Benefits of Content Management Initiatives
- What Does Content Management Mean to an Organization -
  - Current Adoption of Content Applications in Canada
  - Figure: Technology Adoption Life Cycle: Content Management Software Adoption in Canada
  - Major Content Management Vendors
  - Table: Top 3 Content Management Software Providers Rankings by Size Segment
  - Loyalty in the Content Management Software Market
  - Figure: Likeliness to Recommend Top Content Management Software Vendor
  - Customer Satisfaction with Content Management Software
  - Figure: Satisfaction with Current Content Management Software
  - Drivers of Customer Satisfaction
  - Table: Top 3 Satisfaction Drivers for Satisfied Customers
  - Factors That Drive Dissatisfaction
  - Table: Top 3 Drivers for Dissatisfaction for Dissatisfied Customers
  - Table: Attributes That Contribute to Satisfaction
Future Outlook
- Selection Criterion for Content Management Software
- Table: Top Selection Criterion Ranking by Vertical Industry Cluster
  - Investment Plans in Content Management Solutions
  - Figure: Planned Adoption of Content Management Solution over the Next 12 Months
    - Install Base Battleground
  - Targeting the Content Management Technology Segments
  - Figure: Enterprise Content Management Systems to Be Implemented
Essential Guidance
- Advice to End Users
- Advice to Content Management Software Vendors
  - Segments to Attack
  - Identify the Target Customer Intersection
  - Figure: Segments to Attack: Identifying the Intersection of Target Customers
- Advice to Channel Partners
Learn More
- Related Research
- Synopsis