Understanding adoption of content management solutions (Customer Focus)

This brief analyses results from a series of interviews with 1,300 IT decision-makers in Western Europe, North America and Australia, regarding their current deployment status and upcoming investment plans in the content management space. It provides an insight into how enterprises' uptake of content management technologies is set to change over the next two years.

• Assesses the current uptake of various content management technologies across various geographies and vertical markets.
• Provides an overview of enterprise investment plans across various content management technologies in the short and medium term.
• Analyzes enterprise trends in content management outsourcing, modes of deployment and preferred procurement channels.
• Identifies the most critical considerations for investment decisions and the most important objectives for content management deployment.

Datamonitor's Technology Trends surveys reveal that enterprise uptake of content management is significant, but yet to peak. As enterprises increasingly consider content management solutions as strategic technology deployments, penetration is set to increase progressively over the next two years.

Germany and Benelux show the highest adoption levels, with the UK and the US expected to clock the fastest growth rates. The financial services sector remains the biggest adopter but the healthcare sector is fast catching up.

Customer service improvement emerges as the most important driver for content management deployment, while product price remains the most critical investment consideration. Microsoft and IBM are viewed as leaders in the content management space, together accounting for more than 50% of decision makers' mindshare.

• Understand the most significant trends in the content management market so as to plan your go-to-market strategy.
• Identify the geographies and vertical markets with the strongest user investment outlook over the next two years.
• Discover the key drivers behind the selection and deployment of content management technologies.

• Datamonitor View
• Catalyst
• Summary
• Analysis
  • Enterprise adoption of content management solutions is significant, but yet to peak
  • The content management footprint in the enterprise has risen steadily in recent years
  • ...and it is expected to expand further by an average of 17% over the next two years
  • Germany and Benelux lead in end-user uptake, but the US and the UK are set to grow faster
  • Uptake is highest in Financial Services, but Healthcare boasts the strongest growth outlook
  • Large, medium and small enterprises exhibit a slight deviation away from the hosted model
  • Primary suppliers have been grabbing distribution share from local resellers in recent years
  • Content management outsourcing grows steadily, with Spain and Italy emerging as leaders
  • The Media & Manufacturing verticals are gaining interest in outsourcing
  • Customer satisfaction tops the priority list of companies planning immediate investments
  • Product pricing remains most critical for enterprises planning near-term investments
  • The CEO and CIO are most influential in making content management investment decisions
  • Microsoft and Oracle are gaining mindshare at the expense of IBM, EMC and Open Text
• Conclusion
  • Datamonitor's view on end user investment dynamics
• Appendix
  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer