CRM Software & Application Management Services Market 2007-2010

Increase of investments in improving customer service, productivity of customer-facing employees, marketing automation and sales force automation are driving sales of CRM applications. Further, the recent slowdown in the US economy creates opportunities for CRM vendors as companies are in a cost-cutting mode and are forced to rethink how and where they spend their marketing and sales promotion dollar. In addition, due to the increased cost of customer acquisition, customer retention has become much more important.

The software-as-a-service (SaaS) or on-demand CRM market is expected to give stiff competition to the traditional on-premise CRM and is forecast to account for a significant share of the market.

Many companies rely on applications, such as ERP and CRM, for their business functions, but find it difficult to maintain and update them with changing business priorities. Further, the cost and complexity of maintaining enterprise applications have increased significantly. These factors are driving companies to employ application management services.

Application management services market is expected to shift from legacy systems and custom applications to packaged applications as companies seek to simplify their application portfolios and retire legacy systems and look to adopt packaged applications on an enterprise-wide basis.

This is a bundle of two technology market assessment reports: ""CRM Market 2007-2010"" and ""Application Management Services Market 2007-2010"". Bundled reports are available at an attractive discount over the individual reports.

The report forecasts the market size of CRM and Application Management Services over the period 2007-2010. Further, the total market is segmented into various geographic regions and verticals. The report also presents market size for major countries in various regions. In addition, the report identifies key selling drivers for CRM and Application Management Services for major verticals.

This report can help IT vendors identify target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.