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Delivering Software as a Service to Manufacturing Companies

(Strategic Focus)

Publication Date April 2008
Publisher Datamonitor
Product Type Report
Pages 32
ISBN Number not applicable
Product Code DAT11109
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Summary

Introduction

This report looks at the market for SaaS within the manufacturing industry. It considers the market opportunity key applications of the delivery model and go-to-market strategy.

Scope

This report considers SaaS as a technology delivery model independant of specific software.

Considers the manufacturing industy as a whole with some discussion of batch process and discrete sectors.

Report Highlights

Manufacturers to an extent still wish to engage with vendors that have a more local presence as there is a belief that these vendors better understand the discrete characteristics of the manufacturer's market.

Reasons to Purchase

Understand the current state of SaaS within the manufacturing industry.

Get an insight into Datamonitor's recommendations for go-to-market strategies.

Content

  • Datamonitor View
  • Catalyst
  • Summary
    • Key Messages
    • A Reliance upon Configuration as Opposed to Customization Is A Defining Feature of Saas
    • Datamonitor Believes The Manufacturing Industry Is Ready for Saas
    • The Impact of Saas on Staff Is Hard to Determine but Should Be Carefully Considered
    • Deciding When and Whether to Invest in Saas Can Be Difficult
    • There Is Not Significant Variation between Different Manufacturing Sectors
    • Table of Figures
    • Market Opportunity
    • Saas Delivery Models Are Defined by Four Key Characteristics
    • A Reliance upon Configuration as Opposed to Customization Is A Defining Feature of Saas
    • Understanding The Difference between The Sme and Enterprise Markets Is Critical
    • There Are A Range of Business Pressures Driving Saas Investment
    • IT Departments Are Trying to Reduce Technology Implementation times
    • Upgrades and Maintenance Are Becoming Increasingly Complex and Costly
    • IT Budget Pressures Are Compounding with Many Expected to Remain Flat in 2007-2008
    • Manufacturers Are Looking to Gain Access to Additional Functionality and Process Support
    • Integrating Processes with Business Partners Is A Trend That Continues to Emerge
    • Manufacturers Are Asking for Better Service Levels from Their IT Departments
    • There Still Remain Significant Inhibitors to The Saas Market
    • Service Levels Remain The Biggest Concern for Manufacturers Looking to Invest in Saas Technology
    • Manufacturers Still Put A Large Focus on The Security of Saas Solutions
    • A Loss of Control by The Manufacturing Company Is Still Seen as A Hurdle
    • Regulatory Concerns Prove Important for Some Manufacturers
    • A Large Portion of Companies Have Already Invested in on-Site Technology
    • The Location of The Service Provider Also Affects A Saas Investment Decision
    • A Potential Backlash from The Loss of Internal Staff Is Seen as The Least Important Issue
    • A Lack of Configuration Options Is Stopping Some Manufacturers from Adopting Saas
    • Datamonitor Believes The Manufacturing Industry Is Ready for Saas
    • Customer Impact: Saas in Manufacturing
    • Manufacturers Believe Saas Can Deliver Several Benefits to Their Businesses
    • Upgrading and Access to The Latest Functionality Prove to Be The Biggest Draw Card for Saas
    • Access to Expertise from The Saas Supplier Is Also Ranked Highly as A Benefit for Manufacturers
    • Manufacturers Believe They Have A Better Control over Service Levels via Saas
    • A Lower Cost Profile Is One of The More Common Benefits Associated with Saas
    • Costs Are Spread over Time as Opposed to An Upfront License Fee Easing Budget Constraints
    • Saas Delivered Technology Can Support A Range of Business Processes
    • Organizational Units Focused on Customers and Hrm Are Investing in Saas
    • Plan Processes Provide A Medium Level of Opportunity for Saas Vendors and Manufacturers
    • There Is Some Scope for Saas within Source Processes
    • Manufacturers and Vendors Will See Significantly Less Opportunity within Make Processes
    • Datamonitor Believes Deliver Processes Should Be A Low Priority for Saas
    • Areas Such as Warranty Management Provide Some Opportunity for Saas within Return Processes
    • There Is A Significant Opportunity for Saas to Support A Wider Range of Processes within Smes
    • The Impact of Saas on Staff Is Hard to Determine but Should Be Carefully Considered
    • Deciding When and Whether to Invest in Saas Can Be Difficult
    • as Always, Only Invest in Technology When There Is A Business Problem, but Think outside The Box
    • Manufacturers Should Consider Non-Core Processes for Saas First
    • Smes Should Take A Look at Their Current Business and Assess Where They Want to Be
    • A Lack of Configuration Could Be A Potential Deal Breaker
    • Go to Market
    • The Current Competitive Environment Is Somewhat Fragmented
    • There Are No Clear Leaders in The Saas Market
    • Different Vendors Carry Multiple Saas Product Lines
    • Vendor Strategy Varies Heavily between Different Technology Vendor Types and Key Markets
    • Infor
    • Oracle
    • Rightnow Technologies
    • Salesforce.Com
    • Sap
    • A Number of Factors Will Determine Successful Vendors
    • Vendors Should Adopt Different Strategies for The Sme and Enterprise Markets
    • Saas Solutions Should Lean towards The Full-Suite Business Model for The Sme Sector
    • Vendors Need to Be Approachable for Smes, Not A Faceless Corporation
    • Targeting The Right Person at Both Enterprise and Sme Companies Is Critical
    • There Is Not Significant Variation between Different Manufacturing Sectors
    • Vendors Should Focus on A Small Number of Key Selling Points
    • Lowering Tco and The Idea of Predictable Costs Will Generate Significant Traction
    • Green IT Credentials Should Be Pushed by Vendors More
    • Vendors Should Concentrate on Demonstrating Access to Latest Software Updates
    • Datamonitor Believes The Saas Market Will Have Evolved Significantly in 5 Years
    • Recommendations
    • Provide Saas Delivery to Applications in A Modular, Expanding Fashion
    • Vendors Need to Continue to Educate The Market More about Issues Such as Security
    • Configuration, Configuration, Configuration Should Be The Mantra of Saas Vendors
  • Appendix
    • Definitions
    • Use Heading 3s, If Required, to Add Structure to Sections in The Appendix
    • Methodology
    • Further Reading
    • Ask The Analyst
    • Datamonitor Consulting
    • Disclaimer
  • List of Figures
    • Figure 1: IT Budget Expectations for 2007-2008 within Manufacturing Companies
    • Figure 2: Perceived Inhibitors to Saas Adoption within Manufacturing Companies
    • Figure 3: Perceived Benefits to Saas Engagements within Manufacturing Companies
    • Figure 4: Relative Opportunities for Saas within Scor Process Groups
    • Figure 5: Industry Variation of Perceived Inhibitors to Saas Engagements