India - An Attractive Market Despite Rock-Bottom Arpu

Publication Date	April 2007
Publisher	Ovum
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	OVM00260

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Summary

India remains a fascinating mobile market. Recent growth has exceeded our expectations, and the regulator's over-enthusiastic predictions for future market development seem less outlandish. Growth will largely come from rural areas going forward. For operators this means significant network investments and lower call charges in order to make mobile communications affordable for the majority of consumers. But can operators continue to perform in this environment beyond this initial acquisition phase? And as ARPU reaches new lows, will they be able to invest for growth? It seems that the answer is a resounding yes. This report provides an overview of this complex and exciting market.

Content

Key messages
Ovum view
Market overview and trends
Mobile dominates the Indian Telecoms landscape
GSM operators continue to lead with a combined 70% share of connections
Expansion and tariff cuts drive uptake
ARPU will continue to drop despite MoU increase
Regulatory impact - competition and growth
Handset market - distribution and brand
Operator analysis
Overview
It there room for consolidation and new launches?
Bharti Airtel
BSNL (CellOne/Excel)
IDEA Cellular
Hutchison India / Vodafone Essar
Reliance (Reliance Infocomm)
Tata Teleservices (Tata Indicom)
Table of figures
- Figure 1 India mobile connections and growth, 2000-2006
- Figure 2 India Mobile connections and growth forecast, 2005-2011
- Figure 3 CDMA and GSM connections in India, 2000-2011
- Figure 4 GSM connections by service area, 2006-2007
- Figure 5 Connections by service area, 2003-2005
- Figure 6 GSM connections by service area, 2006-2007
- Figure 7 CDMA and GSM ARPU in India, September 2006
- Figure 8 Overview of India's main operators
- Figure 9 Market share of connections by operator, 2003-2006
- Figure 10 Blended GSM ARPU by operator, Q3 2006