SaaS CRM market analysis

Publication Date	July 2007
Publisher	Ovum
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	OVM00382

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Summary

Software-as-a-service (SaaS) CRM vendors are pushing on an increasingly open door in selling their products. Based on vendor revenues and growth, we estimate that the market for SaaS CRM was around $900 million in 2006, and we expect it to be around $1.3 billion by 2010. At some time the door will have opened to its full extent and there will be a slowing of growth, but there still appears to be a way to go before this occurs, especially in those markets that are currently least accepting.

Content

Table of contents
Key messages
Market development
Market definition
- Before SaaS the structure and development of CRM software
- The role of SaaS in the CRM software market
- Competitor responses and attacks
- SaaS strategy grid
- Ecosystem role
- Addressable market grid
- Customisation spectrum
- Future market directions
- Vendor directions
- User market forces