Selling Software in a Recession

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	IDC06860

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Summary

This IDC study contains an overview of the economic conditions in Canada and the United States. Select survey data from a study of Canadian IT managers and executives with regard to purchasing intentions in 2009 and confidence in the economy, completed in November, are also included.

"The Canadian economy is softening, but there are still sizable deals to be had for vendors of application development and deployment and infrastructure software," said Kevin Restivo, senior analyst with IDC Canada. "Vendors must now more than ever act as a strategic advisor to IT decision makers by contouring pitches to reflect the current economic climate and ultimately helping customers build on existing infrastructure investments."

Content

IDC Opinion
In This Study
Situation Overview
- State of the Canadian Economy
- Figure: Canada GDP Growth and Domestic Demand
- Figure: Lower Canadian Exports Led to Lower GDP Growth, 2008
- Figure: Commodity Price Index Decline, August-December 2008
- U.S. Economic Performance and Its Effects on Canada
- Figure: Corporate Profit Growth by Country, 2005-2013
Future Outlook
Figure: Canadian and Worldwide GDP Growth, 3Q08-1Q09
- Software and IT Budget Cuts
- Figure: Organizations' Economic Recession Spending Cuts by Functional Area
- Software and IT Spending Slowdown Pattern
- Figure: IT Market Slowdown Pattern
- Figure: Global CIO Confidence, January-December 2008
- Figure: Organizations' Economic Recession Hardware and Software Spending Plans by Functional Area
  - Application Development and Deployment and System Infrastructure Software Opportunities in a Downturn
Essential Guidance
- Application Development and Deployment and System Infrastructure Software Vendors
Learn More
- Related Research
- Synopsis